• Develop and execute regional sales strategies to achieve company sales goals and drive revenue growth within the assigned region. • Manage and mentor District Managers. Provide ongoing coaching, support, and guidance to ensure they are effectively managing their teams and achieving sales targets. • Monitor regional sales performance, analyze data, and implement strategies to improve sales effectiveness and optimize Customer Acquisition Cost (CAC) across all districts. • Ensure District Managers are effectively recruiting, onboarding, and developing their teams, including Store Managers and sales representatives, to maximize sales potential and performance. • Spearhead regional sales training initiatives, including the implementation of company sales programs, and ensure consistent delivery of training to District Managers and their teams. • Ensure operational excellence and compliance with company policies and procedures across all districts within the region. • Facilitate effective communication and collaboration between District Managers and senior sales leadership, ensuring alignment on sales goals, strategies, and initiatives. • Identify and pursue new growth opportunities within the region, including new locations, channels, and partnerships, to expand market presence and drive revenue growth. • Prepare and deliver regular sales reports, forecasts, and performance updates to the Senior Director of Sales, providing insights and recommendations for improvement. • Travel within the region to support District Sales Managers, assess sales operations, and ensure the effective implementation of sales strategies and best practices.

• Meet with clients to understand their storage needs and preferences • Design custom closets and spaces using our software • Provide estimates and proposals for custom closet systems • Collaborate with the installation team to ensure accurate and efficient installation • Provide exceptional customer service and communication throughout the design and installation process • Maintain a safe and organized work environment • Follow company policies and procedures related to design and customer service

• Deliver strong ARR growth focused on new logo acquisition • Guide the broader Sales team on process excellence • Align with Customer Success on sustainable models for customer referrals • Ensure strong qualification activities with clear role definitions

• Hunt and win target drone OEM accounts; drive new system integrations • Own priority/high-value accounts across the full customer lifecycle • Lead account strategy, executive relationships, and commercial negotiations • Drive opportunities from first engagement through integration, production, and scale • Partner closely with Sales Engineering on technical evaluations and system design-ins • Build and maintain a high-quality, forecastable pipeline • Act as the commercial owner for complex, multi-stakeholder deals