Built to unlock the next stage of growth for home improvement companies.
VP of Paid Search
Location
Canada
Posted
59 days ago
Salary
$200K - $220K / year
Seniority
Lead
Job Description
VP of Paid Search
Clever Digital Marketing
• Own the full vision, roadmap, and operational direction of the Paid Search division. • Build, scale, and evolve the organizational structure, roles, processes, and standards. • Architect a high-performance, high-output culture rooted in clarity, accountability, and continuous improvement. • Provide leadership presence that inspires confidence across clients, internal teams, and the executive suite. • Oversee the strategy, execution, and optimization of high-volume, seven-figure paid search programs across Google Ads, Microsoft Ads, and emerging platforms. • Set the strategic direction for PPC tactics, testing frameworks, funnel structure, and cross-channel alignment. • Define the department’s measurement philosophy and ensure consistent adoption of performance frameworks, KPIs, and reporting standards. • Lead department-wide adoption of new technologies, tactical innovations, and platform opportunities. • Oversee complex performance landscapes including CRO, landing pages, creative, automation, analytics, and dev-supported initiatives. • Oversee the SEM strategy that drives client retention, scale, and profitability across large high-stakes accounts. • Partner with Client Services on audit development, pipeline support, and onboarding enhancements. • Identify opportunities to improve client performance, enhance efficiency, and build competitive advantages in the home improvement vertical. • Design and optimize departmental workflows, SOPs, reporting frameworks, QA processes, and operational systems. • Develop training programs, internal certification pathways, and centralized knowledge assets for all SEM functions. • Build scalable systems that allow the department to 4–10x output without sacrificing quality. • Improve forecasting, spend allocation models, profit optimization, and budgeting processes. • Lead, develop, and mentor senior managers (minimum of 5+ direct reports). • Recruit, hire, and onboard top-tier SEM talent, building new roles and specialty divisions as needed.
Job Requirements
- 12+ years of comprehensive Paid Search / SEM experience.
- 5+ years in a senior leadership role overseeing paid search teams.
- 5+ years directly managing $1M+ in monthly performance advertising spend within lead generation environments.
- Proven experience scaling a department (ideally 4×+ growth) through systems, people, and strategy.
- Direct experience hiring, training, and managing senior SEM leaders and multi-layered teams.
- Demonstrated success in building departmental processes, onboarding systems, and operational frameworks.
- Strong track record leading cross-functional strategic initiatives (e.g., CRO, dev, analytics).
- Experience partnering with executive leadership on forecasting, revenue planning, and P&L impact.
Benefits
- Competitive base salary + performance-based bonuses
- Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
- Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
- Company-provided MacBook computer
- Home office budget and Clever merch delivery to get you started
- Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
- The chance to shape and grow a high-performing Enterprise Client Success team
- A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.
Related Guides
Related Categories
Related Job Pages
More Performance Marketing Jobs
• Eigenständige Skalierung unserer Meta-Kampagnen mit klarem Fokus auf profitabler Neukundenakquise • Leidenschaftliche Analyse des gesamten Funnels vom ersten Ad-Klick bis zum Checkout • Entwicklung und Optimierung skalierbarer Direct-Response-Funnels mit starkem Fokus auf Long-Form-Formate wie VSLs • Strategische Weiterentwicklung unserer Creative-Strategie • Enge Zusammenarbeit mit Direct Response Copy, Creative Strategy und CRO • Aufbau eines strukturierten Creative-Testing-Frameworks • Datengetriebene Steuerung anhand von CAC, LTV und Funnel-Metriken
Media Buyer (Junior with development to Senior) Performance Marketing
Checkfox Service GmbHWir sind PRIMEST – eine der führenden Performance-Marketing-Agenturen im deutschsprachigen Raum mit Fokus auf Lead-Generierung und skalierbare Funnels. Wir arbeiten datengetrieben, schnell und mit klarer Ergebnisverantwortung. Standort: Remote (weltweit) Unternehmen: PRIMEST GmbH (Teil der Median Ventures Holding) Ad Spend: ~20 Mio. € pro Jahr Team: ~60 Mitarbeiter (davon ~15 im Media Buying)
Role Description Als Junior Media Buyer bist du von Anfang an operativ im Kampagnenmanagement eingebunden und entwickelst dich perspektivisch zum Senior Media Buyer. Du übernimmst Verantwortung für eigene Kampagnen, optimierst diese kontinuierlich und arbeitest eng mit erfahrenen Media Buyern, Tech und Creative zusammen. - Steuerung und Optimierung von Kampagnen auf mindestens einer Plattform: Meta Ads, Google Ads, Taboola / Outbrain - Analyse von Kampagnen-Performance (ROAS, CPA, CPL etc.) - Identifikation von Skalierungspotenzialen und Umsetzung - Turnaround von schlecht performenden Kampagnen - Erstellung, Testing und Upload von Creatives - Enge Zusammenarbeit mit: Creative-Team (Hooks, Advertorials, LPs), Tech-Team (Tracking, Pixel, S2S) - Unterstützung bei Tracking-Setups (Pixel, Events, S2S) - Eigenverantwortliche Betreuung von Kampagnen und Budgets Qualifications - Erfahrung im Performance Marketing auf mindestens einer Plattform - Aktive Betreuung von Kampagnen mit relevantem Budget (Richtwert: ~1 Mio. € Ad Spend Erfahrung – weniger möglich, wenn starkes Skillset vorhanden) - Nachweisbare Erfolge: Kampagnen optimiert oder gedreht (Turnaround), Skalierung von Kampagnen - Tiefes Verständnis für Zahlen, KPIs und datengetriebenes Arbeiten - Erfahrung mit Creatives (Erstellung/Testing/Upload) - Grundverständnis Tracking: Pixel, Events, S2S (Server-to-Server), grundsätzlich Tracking Technologien - Strukturierte und eigenständige Arbeitsweise - Teamfähigkeit Benefits - Arbeiten mit einem der größten Ad-Spends im Performance-Marketing - Zugriff auf viele Projekte & Verticals (ca. 30 aktive Themen) - Schnelle Lernkurve durch: erfahrene Media Buyer, echte Case Studies & Live-Accounts - Klare Entwicklungsperspektive: → Junior → Mid → Senior Media Buyer - Hohe Eigenverantwortung & echte Entscheidungsmacht. Ein Team, das Media Buying lebt - Langfristige Zusammenarbeit – kein Sprungbrett in die Selbstständigkeit - Loyalität & Vertrauen – du arbeitest mit sensiblen Daten & Zahlen - Leidenschaft für Performance Marketing - Ownership-Mentalität – du denkst in Ergebnissen, nicht in Aufgaben Company Description Wir sind PRIMEST – eine der führenden Performance-Marketing-Agenturen im deutschsprachigen Raum mit Fokus auf Lead-Generierung und skalierbare Funnels. Wir arbeiten datengetrieben, schnell und mit klarer Ergebnisverantwortung. - Standort: Remote (weltweit) - Unternehmen: PRIMEST GmbH (Teil der Median Ventures Holding) - Ad Spend: ~20 Mio. € pro Jahr - Team: ~60 Mitarbeiter (davon ~15 im Media Buying)
• Manage international mobile projects with budgets starting at $300,000 per month (Monetization models: IAP and IAP+IAA) • Development and implementation of methodologies for working with new types of targeting • Plan, launch, and manage ad campaigns to consistently meet KPIs • Generate and test hypotheses to improve campaign performance • Automate routine tasks in the procurement process • Collaborate with the creative team to find signals at your source • Maintain effective communication with traffic source representatives
Senior Product Manager – Campaign Manager
VeevaHeadquartered in Pleasanton, California, Veeva is a leading provider of cloud-based software and services for the life sciences industry. As an employer, Veeva
• Drive strategic direction of Veeva’s new Commercial solutions, building a new, better CRM on the Vault Platform that includes Campaign Manager • Define product priorities and roadmap by collecting and synthesizing input from customers, partners, executives, market owners, sales, services, and engineering • Be the voice of the customer and work collaboratively with product development teams to design and deliver product capabilities that meet customer/market requirements • Evangelize products and become the subject matter expert for internal audiences, external customers, and market facing communications • Collaborate with other departments (e.g. UX, engineering, QA, operations, etc.) to manage resources, timelines, and conflicts • Ultimately you are responsible for creating features that are built, delivered with quality, and delight customers
