• Develop and execute a comprehensive social media strategy aligned with our brand voice and goals • Create and manage a content calendar for Instagram, YouTube, and LinkedIn • Produce high-quality video content, including product videos, social reels, and promotional material. • Edit videos to ensure they're optimized for each platform • Manage and grow our social media communities, responding to comments and messages promptly • Identify and collaborate with influencers to expand our reach and credibility. • Planned and executed product photo and video shoots. • Analyze social media metrics and provide regular performance reports • Stay updated on social media trends and platform updates, adjusting strategies accordingly • Collaborate with the marketing team to ensure consistency across all channels

• Develop and implement social media strategies to achieve clients' marketing objectives • Manage social media accounts and profiles (Facebook, Instagram, Twitter, LinkedIn, etc.) • Create engaging content, including text, image, and video posts • Monitor and analyze social media performance using analytics tools • Stay updated with social media trends, tools, and best practices • Collaborate with clients and other team members to plan and execute social media campaigns • Provide regular reports to clients on social media performance and campaign results

• Learn the inner-workings of putting a software together from a marketing and sales perspective • Handle & write posts for the social media accounts • Client outreach and assisting with website content • Colorado event research • Support the Activation Manager on social media strategy implementation • Drive continuous optimization of Otter's social media accounts • Develop, implement and evaluate social media campaigns

• Write, plan and schedule monthly content calendar based on the brand’s editorial and marketing activities, local events / occasions and content pillars • Work closely with our creative and production team to bring original, highly creative and engaging content ideas to life through social media content • Community management of platforms, ensuring all enquiries are answered within 24 hours • Monitor and analyse content performance, subsequently derive insights, learnings and recommendations through our monthly reports • Keeping up-to-date with social platforms – making proactive recommendations based on trends and insights