• Write, plan and schedule monthly content calendar based on the brand’s editorial and marketing activities, local events / occasions and content pillars • Work closely with our creative and production team to bring original, highly creative and engaging content ideas to life through social media content • Community management of platforms, ensuring all enquiries are answered within 24 hours • Monitor and analyse content performance, subsequently derive insights, learnings and recommendations through our monthly reports • Keeping up-to-date with social platforms – making proactive recommendations based on trends and insights

• Curate and upload captivating multimedia content while overseeing day-to-day interactions and responding to inquiries. • Collect data on audience demographics, engagement metrics, industry trends, competitor promotions, and marketing insights. • Manage content calendars, campaign schedules, and postings across various platforms. • Collaborate with internal teams to develop content, devise strategies, and execute promotional endeavors. • Facilitate discussions, build rapport with the brand's audience, and handle customer reviews and feedback. • Research potential influencers, compatible products, and businesses to establish strategic partnerships. • Craft written content, including captions and descriptions, for social media posts. • Support the Ad Manager in executing social media advertising campaigns. • Handle general administrative duties as needed. • Undertake miscellaneous tasks as required.

• Tag and categorize social media posts accurately to enhance discoverability and analytics. • Monitor our social media channels for engagement opportunities and respond to FAQs promptly and appropriately. • Ensure that all tagged content adheres to best practices to prevent misclassification that could skew performance metrics. • Work closely with the marketing team to align content strategies and ensure a cohesive brand voice across platforms. • Assist in analyzing social media performance metrics and provide insights to improve engagement and content strategy.

• Tag and categorize digital content accurately to enhance searchability and user engagement. • Manage and respond to frequently asked questions (FAQs) on social media channels promptly and appropriately. • Collaborate with content creators to understand the context and intent of content for effective tagging. • Maintain consistency in tagging practices across all content types to ensure uniformity. • Monitor content performance metrics and analyze the impact of tagging and FAQ management on engagement. • Update and refine tags based on performance data and evolving content strategies. • Assist in developing and implementing best practices for content tagging and management.