Manager Marketing Software Solutions
Location
Worldwide
Posted
23 days ago
Salary
$108K - $157.6K / year
Seniority
Lead
Job Description
Manager Marketing Software Solutions
Border States
Title: Manager Marketing Software Solutions Location: Remote, US Department: Sales and Marketing Job Description: Be part of a growing, successful company in an exciting and challenging field. Border States is 100% employee-owned, which means you’re empowered to make decisions, find solutions and receive rewards for your hard work. This position will be located in: Fargo, ND Position can be remote or located within any of our major branch locations Application Deadline: Posted Until Filled Please note that the position may be filled before or after the listed application deadline. Applications will only be accepted while the posting remains active. Job Summary The Marketing Manager – Software Solutions is responsible for developing and executing the go to market strategy, demand creation programs, and marketing execution for Border States’ software solutions portfolio. This role leads cross functional planning and launch activities, creates differentiated value propositions, and drives pipeline growth, brand visibility, and customer engagement across the software sales channel. As an individual contributor, this role partners closely with Product Management, Sales, Customer Support, and Marketing teams to bring offerings to market, build compelling messaging, and enable the sales organization with content, tools, and programs that accelerate adoption and revenue growth. This position owns the planning and execution of integrated marketing campaigns, demand programs, and performance measurements to support pipeline and revenue objectives. Responsibilities Essential Functions - Leads the development of the go to market strategy and branding for the software solutions channel, including positioning, value propositions, and launch plans for new offerings and enhancements. - Drives demand creation and partner/channel marketing, developing and executing joint marketing plans, campaigns, and co marketing activities with internal teams and external partners. - Maps the customer buying process and define target buyer audiences, creating or refining buyer personas and identifying industry specific needs that inform messaging and campaign strategy. - Develops differentiated messaging and content, collaborating with content, design, and digital teams to create campaign assets across email, social, web, paid media, and events. - Enables the sales organization with pitch decks, messaging guides, value propositions, and region specific sales content and tools that support buyer engagement and offering adoption. - Creates and executes go to market launch plans, partnering with Product Management and Sales to coordinate messaging, content, enablement, and target account alignment. - Plans and manages integrated marketing campaigns across channels including email, paid social/display, webinars, and content promotion, ensuring smooth end to end execution from asset creation to post campaign follow up. - Owns demand program strategy and execution, including acquisition, nurture, and acceleration programs that support pipeline creation and revenue impact. - Builds and manages marketing automation workflows, including emails, landing pages, forms, segmentation criteria, and nurture programs within the MAP. - Partners with Sales and Lead Development teams to ensure timely follow up on nurtured leads and alignment on demand program performance. - Monitors and optimizes campaign performance, tracking MQLs, SALs, influenced pipeline, and other key metrics across Salesforce, Google Analytics, and marketing tools. - Generates performance reports and actionable insights, recommending optimizations to improve engagement, conversion, and pipeline velocity. - Develops and maintains a lead to revenue model in partnership with Sales and business leaders, ensuring alignment between marketing activities and revenue outcomes. - Applies SEO best practices and analytics to optimize content, improve discoverability, and enhance campaign effectiveness. Non-essential Functions - Assists with onboarding and training new marketing or sales facing employee owners within the Marketing and Revenue Operations teams. - Supports documentation, knowledge management, and organization of marketing assets, campaign materials, and GTM resources. - Participates in cross functional meetings or project teams to stay aligned with business changes impacting go to market execution. - Performs other duties as assigned by supervisor or other designate. Qualifications - Bachelor’s degree in marketing, communications, business, or related field required. - 5+ years of B2B marketing experience, including experience in software or technology marketing. - Experience in digital marketing, growth marketing, lead management, and performance marketing strategy and execution. - Strong analytical skills with experience in campaign measurement, reporting, and optimization. - Experience with CRM and marketing automation platforms, preferably Salesforce. - Demonstrated success introducing new solutions or offerings to existing markets. - Experience with reseller, partner, or channel marketing is highly desired. - Strong communication, collaboration, and project management skills. - Self starter with the ability to navigate ambiguity and drive execution with minimal direction. - Entrepreneurial mindset with the ability to balance process, governance, and agility. Skills and Abilities - Ability to translate business and buyer needs into compelling value propositions and marketing strategies. - Process oriented, natural ombudsman for efficiency and effectiveness. - Leadership and influence ability up and across organization. - Ability to challenge the status quo, continually seeking opportunities for improvement. - Marketing measurement analysis, visualization, and storytelling. - Precision and attention to detail. - Ability to solve problems/meet goals in creative ways with limited resources. - Effective communication skills and an ability to adapt to audience needs. Physical Requirements Frequency at which you would carry/lift in a typical day: Occasionally 0 – 33% Frequently 34 – 66% Continuously: 67 – 100% - Lift from Waist: - < than 10 lbs. - Not at all - 10 to 25 lbs. - Not at all - 26 to 50 lbs. - Not at all - 51 to 75 lbs. - Not at all - 75 to 100 lbs. - Not at all - 100+ lbs. - Not at all - Lift from Floor: - < than 10 lbs. - Frequently - 10 to 25 lbs. - Frequently - 26 to 50 lbs. - Occasionally - 51 to 75 lbs. - Not at all - 75 to 100 lbs. - Not at all - 100+ lbs. - Not at all - Carried for Distance: - < than 10 lbs. - Not at all - 10 to 25 lbs. - Not at all - 26 to 50 lbs. - Not at all - 51 to 75 lbs. - Not at all - 75 to 100 lbs. - Not at all - 100+ lbs. - Not at all Physical Activity Additional Information This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employer’s discretion. Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation. Salaray range is $108,000.00 - 157,618.00 based on experience. Our History Border States is a leader in the electrical supply distribution industry with approximately 130 locations in 31 states. Our employee-owners are second to none in delivering top-notch customer service and in demonstrating extra-ordinary people skills. We are one of the largest independent electrical distributors in the United States providing products and services to the construction, industrial and utility industries. Border States has a competitive benefit package and is a 100 percent employee-owned company. Employee-ownership is a significant part of our culture and our success stems from the dedication of our employee-owners. We practice open-book management and our employee-owners are empowered with clearly defined levels of authority to be innovative and decisive, allowing us to respond quickly to the needs of customers. Employee-owners understand their roles in the success of the company and care about customers’ needs, which drives our focus on adding value to everything we do. We recognize that not all customers are the same and each has specific requirements. Our employee-owners understand these diverse needs and have the commitment, resourcefulness and flexibility to outperform all others. Values As a Border States employee-owner, you’re responsible for living our mission, service philosophy and service standards. Our Purpose We believe unstoppable businesses shouldn't go it alone. We are owners - of relationships, of outcomes, of every moment these unstoppable businesses need to deliver. Service Philosophy We earn customer loyalty and confidence by caring about their needs and adding value to everything we do. Service Standards Border States employee-owners are competent, accurate, responsive, and engaged . Your career Join an experienced team at one of the largest electrical distributors in the United States. What are you waiting for? Border States has a competitive benefits package which includes but is not limited to: Health, Dental and Vision Benefits Accident, Critical Illness, Hospital Indemnity FSA & HSA Employee Stock Ownership Plan (ESOP) Disability Benefits 401(k) Retirement Plan Life Insurance Employee Assistance Program Paid Holidays Paid Volunteer Time Personal Leave time and more! Border States provides bonuses to their employee-owners upon the achievement of branch and company goals. Equal Opportunity For All It’s not just the law. It’s something we’ve believed in since our founding. We value the diversity of all of our employee-owners and will always be an equal opportunity employer. Drug Free/Smoke Free workplace Employment may be contingent on the offered candidate successfully passing one or more of the following pre-employment screenings: - Criminal background check (required for all positions) - Motor Vehicle Record (MVR) check (required for positions involving driving) - Drug testing The MVR check and drug testing vary by role and will be communicated to the offered candidate during the onboarding process and as applicable.
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Distribution Marketing Strategist
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Marketing Manager
Trinitas VenturesTrinitas Ventures is a fully integrated real estate development firm specializing in acquiring, developing, constructing, and managing premier multifamily and s
Title: Marketing Manager Location: Carmel, IN Job Description: Full-time Job Title: Marketing Manager Department: Marketing Location: Carmel, IN; Hybrid (2 days/ week in office) Reports To: SVP, Marketing & Chief Executive Officer Summary The Marketing Manager supports the consistency, quality, and execution of marketing across the portfolio, with a primary focus on social media oversight and brand alignment at the property level. This role ensures marketing efforts reflect established brand standards and resonate with each property’s target customer. This individual leads brand and content audits, translates brand and customer insights into clear direction for property-level execution, and supports corporate marketing communications through content planning and coordination aligned with the company’s milestone-based framework. This is a hybrid role, with the majority of time dedicated to marketing responsibilities and approximately 10–15 hours per week providing executive support to the CEO. What You’ll Do: Social Media & Brand Execution · Evaluate and monitor property-level social media accounts to ensure consistent brand representation, content quality and cohesion, and alignment with the target audience and leasing objectives · Own performance of property-level social media channels, including engagement, growth, and content effectiveness, and adjust approach based on performance insights · Define and provide direction for messaging, positioning, and content strategy to improve relevance, engagement, and alignment with target customer · Ensure accounts maintain consistent posting cadence and align with current campaigns and priorities · Guide and hold on-site teams accountable to social media best practices, brand voice, and content alignment · Assist in development and coordination of corporate social media and marketing content, including drafting posts and ensuring alignment with brand standards, target audience, and current initiatives · Maintain a centralized content calendar to track key marketing initiatives, milestones, and communications across channels Brand Compliance & Customer Alignment · Conduct routine audits of property-level marketing across social media, website listings (ILS, Google Business, property websites, etc.), and printed collateral and signage · Translate established brand positioning and target customer insights into clear marketing direction for property teams, defining messaging, content themes, and execution guidelines across channels · Set clear expectations and provide oversight for lifestyle photo and video shoots, ensuring model selection, environments, and overall execution align with brand standards and target customer positioning · Evaluate brand adherence and alignment with the property’s defined target customer, documenting findings and driving issues through resolution · Identify recurring gaps or inconsistencies and recommend actionable improvements to strengthen brand alignment and marketing effectiveness · Establish and monitor key marketing performance metrics and provide recommendations to improve outcomes · Serve as the day-to-day resource for on-site teams, providing guidance on brand standards, target customer alignment, and marketing execution best practices · Ensure property-level and corporate marketing communications align with approved brand positioning, target customer strategy, and company communication standards Executive Support · Manage and coordinate the CEO’s calendar, including scheduling and prioritization of meetings and commitments · Conduct brief daily check-ins with the CEO to review priorities, upcoming commitments, and key follow-ups · Coordinate logistics and support planning for executive-level meetings and engagements, including internal strategy sessions, industry conferences, and select events (e.g., groundbreakings, topping-out events), ensuring readiness and effective execution · Assist with travel coordination and related logistics for the CEO as needed · Travel as needed to support select events, meetings, and engagements · Maintain confidential documentation and executive records in a secure and organized manner · Provide personal administrative support to the CEO as required · Uphold Trinitas Core Values – Develop with Purpose & Passion, Act with Extreme Ownership, and Do The Right Thing · Other duties as assigned Who You Are: · 3–5 years of experience in marketing coordination with a strong focus on social media; experience in multi-location or field marketing environments is preferred · Strong understanding of social media platforms, content best practices, and brand standards · Ability to translate brand positioning and target customer insights into clear, actionable marketing direction · Demonstrated ability to manage multiple priorities and operate effectively in a fast-paced, dynamic environment · Strong organizational and project management skills with high attention to detail · Strong written communication skills with the ability to draft and refine marketing content and messaging · Confident providing direction and feedback across teams and holding stakeholders accountable without direct authority · Demonstrated ability to manage schedules, coordinate logistics, and support executive-level priorities with accuracy and discretion · Exercises sound judgment, discretion, and appropriate escalation. · Maintains professionalism and composure under pressure. · Bachelor’s degree preferred or equivalent professional experience. Work Environment and Physical Demands: · Hybrid work model with approximately two days per week in the Carmel office. · Primarily office-based work requiring extended periods of computer use and virtual communication. · Occasional extended hours may be required to support executive schedules, investor events, or travel coordination. · Occasional travel required to support corporate events, property milestones, and executive engagements · Must be able to lift and move office supplies and materials up to 25 pounds. · Frequent interaction with senior leadership, investors, and external partners requiring professional presentation and communication. Trinitas Ventures provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
