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Lifecycle Conversion Manager, SaaS
Location
Mexico
Posted
31 days ago
Salary
0
Seniority
Senior
Job Description
Lifecycle Conversion Manager, SaaS
Paired
- Conversion Rate Optimization - Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout. - Partner with design and engineering to ship tests quickly and instrument them correctly. - Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests. - Own pre-conversion KPIs: visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion. - Maintain a prioritized test backlog tied to revenue impact. - Upsell System (Free to Paid) - Build and optimize five behavioral email sequences tied to distinct user signals: ghost signups, unused credits, exhausted credits, partial feature adoption, and high-usage approaching limit. - Configure trigger logic in the ESP, working with engineering to ensure events fire correctly. - Write or direct copy for all upsell sequences. - Run ongoing A/B tests on subject lines, angle, timing, and CTAs. - Own upgrade conversion rate as a primary KPI. - Retention System (Paid User Engagement) - Build a 0-to-100 user Satisfaction Score combining usage, feature engagement, survey response, and login behavior. - Define and route the four retention segments (Champion, Engaged, At-Risk, Dormant) into distinct email sequences. - Deploy the full survey framework: onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys. - Recalibrate segment thresholds quarterly. - Own monthly churn rate and retention KPIs. - Email and Testing Infrastructure - Lead ESP selection (Klaviyo, Customer.io, or comparable). - Own domain authentication (SPF, DKIM, DMARC) and deliverability. - Scope the event tracking pipeline (Segment or equivalent) with engineering. - Build a reusable template library and list hygiene workflows. - Build a unified performance dashboard covering CRO and lifecycle KPIs. - Acquisition Email (Collaborator, Not Owner) - Acquisition email sits with growth and paid marketing. You contribute strategic input on sequence structure - and copy, and flag handoff opportunities between acquisition and lifecycle. You do not own the broadcast - calendar or the paid acquisition list.
Job Requirements
- 4 to 6 years in lifecycle, retention, or marketing automation, ideally SaaS, consumer tech, or subscription.
- Hands-on builder experience with a modern behavioral ESP (Klaviyo, Customer.io, or comparable).
- Capable of configuring complex trigger logic, not just sending campaigns.
- Direct experience running CRO programs: hypothesis-driven testing, statistical rigor, shipping tests with design and engineering, and tools like VWO, Optimizely, or GA experiments.
- Strong understanding of event-based trigger architecture and how to specify events for engineering.
- Ability to both write on-brand copy and configure behavioral logic. This role does not split those.
- Track record of improving conversion, retention, or upgrade rates through measurable programs.
- Comfortable with data: define segments, read performance reports, make data-informed decisions.
- Experience integrating NPS or satisfaction surveys into a marketing workflow.
- Nice to Have**
- Marketing to student audiences or price-sensitive consumer segments.
- Familiarity with Segment or comparable CDPs.
- Background in product-led growth or freemium conversion.
- Experience building lifecycle and CRO infrastructure from scratch.
- Familiarity with email verification tools and deliverability best practices.
Benefits
- Competitive salary in USD
- Growth: Join a fast-growing brand where your contributions have a direct and visible impact.
- Flexibility: Fully remote position with the autonomy to manage your own workflow.
- Culture: We move fast, celebrate wins, and give each other the autonomy to do our best work.
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