• Serve as the single point of contact for inbound requests from assigned clients. • Advocate internally to manage contractual obligations & client expectations. • Maximize the value clients get from ClassWallet solutions. • Facilitate achievement of client’s desired outcomes. • Drive product adoption and contract renewal. • Identify expansion and new business opportunities. • Build client retention and satisfaction through relationship management. • Rely on success metrics and data to determine action plans. • Work closely with clients and internal teams (Sales, Product, Marketing, Professional Services, and Support) to ensure alignment with clients’ goals & objectives. • Set and reset expectations internally and externally as necessary.

• Maintain and develop long-term relationships with strategic customers of the Corporate & Enterprise segment across the US region. • Act as a trusted advisor of assigned accounts and communicate with them on different levels including C-level executives. • Control and audit delivery processes in implementation projects for Corporate & Enterprise customers, identify early red flags to prevent delivery and launch-related issues. • Help customers achieve their desired outcomes, value realization, and high ROI. • Grow customer's portfolio through zero churn and active cross and up-sales. • Maintain higher than industry average NPS score.

Role Description We’ve created a new marketing engine from scratch, and are looking for a Senior Marketing Manager to own CRM strategy. In this role, you will collaborate with product leaders as a marketing conduit, ensuring launches are marketed effectively across all paid and organic touchpoints. This role will coordinate marketing plans across all marketing teams, but will report into the CRM organization. This role will also require some hands-on work directly with CRM tools. What you'll do: - Own marketing planning and execution across new product launches, including campaign strategy, channel mix, and messaging cadence. - Design, build, and deploy ad hoc and lifecycle campaigns relating to new products across email, SMS, and push while ensuring quality, consistency, and reporting integrity. - Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data. - Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process. - Lead A/B testing and experimentation across content, targeting, and journeys post GTM, using insights to continuously improve customer engagement. - Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure. - Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types. Qualifications - 7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM. - Demonstrates the ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code. - Demonstrates the ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches. - Strong cross-functional influencer with the ability to manage up, down, and across to implement process and ways of working across GTM projects. - Data-literate and comfortable building performance narratives based on message engagement, conversion, and other metrics. - A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines. - Experience with translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life. - Passionate about scaling CRM as a growth lever, and excited to build within a fast-moving, high-impact team. - Proficient in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus. Requirements - This position will be remotely based in the United States, Central or Eastern time zones strongly preferred. Benefits - Remote first flexibility. - Generous PTO. - 13 Paid Holidays. - Medical / Dental / Vision Insurance. - Life, Disability, and other benefits. - 401k with competitive Employer Match. - Community Service Days. - Generous Parental Leave. - Anticipated Base Pay: $120,000 - $160,000 + participation in our annual bonus plan.

• Be responsible for owning and driving revenue across your customers • Ensure product adoption of Existing & New product introductions based on customer priorities & pain points • Cross sell the Fastly solutions and drive customer usage • Partner closely with Sales, Sales Engineering and partners to grow customer Revenue • You will drive your renewals to a successful close and generate interest and opportunities across Fastly’s product portfolio • You’ll monitor customer relationships and account health, identify Executive sponsorship opportunities and will bring customers together when needed for workshops, roundtables or speaking engagements • You will be responsible for highlighting new Fastly initiatives, products and services to customers through Monthly and Quarterly Business Reviews • Collaborate with product, marketing and sales teams to provide feedback for ongoing customer support • You will actively engage with customers both remotely and in person to understand their business and discover their requirements bringing in Subject Matter Experts as situations dictate