Title: Digital and Content Marketing Specialist Location: Brisbane , Australia Job no: 494578 Work type: Permanent full timeCategories: Marketing & Communications Job Description: Help shape the future of health insurance with see‑u by HBF see‑u is HBF's bold, digital-first health insurance brand - built to challenge the status quo and create simpler, more engaging experiences for members. We're growing, moving fast, and looking for a hands-on Digital & Content Marketing Specialist who thrives in execution, ownership, and impact. This is a role for someone who wants to do, not just plan - embedding themselves across lifecycle communications, digital content and website optimisation from day one. Reporting to the Marketing Manager, you'll play a key role in bringing see‑u's retention and engagement strategy to life. You'll execute lifecycle communications across the member journey, manage and optimise website content, and support the creation of engaging social content. You'll also assist with campaign delivery and operational communications, all within a lean, agile environment where your ideas and input genuinely shape the work. This is an opportunity to step into a high-autonomy role where you'll be trusted to work independently, prioritise effectively, and contribute immediately. About you You're a capable, confident digital generalist with depth in lifecycle communications and content - and you're comfortable operating in a fast-paced, evolving environment. You'll bring: - A tertiary qualification in Marketing, Communications or a related field or equivalent hands-on experience. - 5 years' experience in a similar role - Proven experience delivering lifecycle or member communications across the customer journey. - Strong copywriting skills with an eye for clarity, engagement and brand tone. - Experience managing website content and developing SEO‑focused digital content. - Hands-on experience with CRM or CMS platforms, with an understanding of how to build and optimise journeys over time. - Experience supporting campaign delivery across digital channels, from briefing through to execution. - Experience creating and supporting social media content, with a good sense of what performs across channels. - Confidence using analytics tools to track performance and drive improvement. - High attention to detail, strong initiative and the ability to juggle multiple priorities. - Experience in a regulated industry (health, insurance or financial services) is desirable. Why you'll love working at see-u We believe in doing the right thing, for our members, our people, and our community. You'll join a team that's collaborative and will have opportunities to grow your career while contributing to work that truly matters, as well as; - Fully subsidised Gold Hospital Insurance Cover - Flexible working and work from home options - 3 additional wellbeing days each year (on top of our standard 20 days annual and 10 days personal leave) - 2 volunteering days per year - 18 weeks parental leave - Access to corporate discounts across a range of gyms, retail, restaurants, and hotels Keen to Apply? Our recruitment and selection process includes a variety of assessment methods including reference checks, National Police Clearance and verification of working rights in Australia. Inclusion and Accessibility At see-u, we believe in the potential of every individual. We're committed to creating an inclusive workplace where diverse perspectives are celebrated, because they make us stronger. We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, people with disabilities, and members of the LGBTQIA+ community, including transgender and gender-diverse applicants.

• Owning and executing content strategy for Thailand and Vietnam • Driving relevance, scale, and measurable business impact across MAU, retention, and revenue • Ensuring content quality and cultural resonance • Leading discovery and performance across search, editorial, and recommendations • Driving editorial and trends leadership across various surfaces • Acting as a strategic partner to the Country Managers • Building relationships with local creators and partners

• Owning and executing content strategy for Thailand and Vietnam • Ensuring content quality and cultural resonance • Leading discovery and performance across search, editorial, and recommendations • Driving editorial and trends leadership across surfaces like Showcases • Acting as a strategic partner to the Country Managers • Building relationships with local creators and partners

• Plan and develop content for Facebook, Instagram, LinkedIn, TikTok and YouTube (captions, threads, short scripts, polls, calls-to-action); • Create monthly content plans, editorial calendars and publishing workflows aligned with business objectives; • Write articles, educational posts, case studies and blog pieces with a focus on SEO and audience relevance; • Draft ads, landing pages, marketing emails and institutional materials (brochures, presentations, press releases); • Develop scripts for corporate videos, campaigns, testimonials and social media content; • Adjust tone, format and depth according to channel, persona and objective (B2B, B2C, technical, emotional); • Present content performance metrics and use data to optimize future productions.