• Own the core revenue driver: trading commissions generated by Launchpad tokens • Increase trading volume • Build and optimise the core loop: token creation → audience growth → engagement → trading → revenue • Drive acquisition across creators (token issuers) and participants (traders, followers) • Scale channels: KOLs, affiliates, communities, partnerships, paid and organic • Lead go-to-market strategy for Launchpad and key token launches • Design high-conversion launch mechanics • Identify drop-offs and improve conversion across all stages • Define and evolve Launchpad positioning as a content-driven token growth platform

• Own the core revenue driver: trading commissions generated by Launchpad tokens • Increase trading volume • Build and optimise the core loop: token creation → audience growth → engagement → trading → revenue • Drive acquisition across both sides of the ecosystem: creators (token issuers, content-driven users) participants (traders, followers, communities) • Scale channels: KOLs, affiliates, communities, partnerships, paid and organic • Build growth loops and viral mechanics to support organic expansion • Lead go-to-market strategy for Launchpad and key token launches • Design high-conversion launch mechanics (early access, discovery, social hype, incentives) • Ensure each launch maximises attention, participation, and trading activity • Identify drop-offs and improve conversion across all stages • Turn user engagement into measurable trading behaviour • Define and evolve Launchpad positioning as a content-driven token growth platform • Translate complex mechanics into clear, compelling, high-converting messaging • Ensure consistency across all user touchpoints

Role Description Ravenna is looking for a Founding Product Marketing Lead to own how we bring our product to market. This role sits at the intersection of product, sales, and marketing. You will be responsible for defining how Ravenna is positioned, how we communicate our value, and how we launch and grow our product over time. You will work closely with the CEO, product, and go to market teams to shape our marketing strategy. You will turn product capabilities into clear, compelling narratives and ensure that everything we ship is understood and adopted by the market. This is a high ownership role. You will define positioning, lead product launches, support sales, and help build Ravenna’s brand. You will also operate as a builder, writing content, developing messaging, and executing campaigns directly. Ravenna is building an AI native service desk in a category dominated by legacy systems. This role is ideal for someone who enjoys translating complex products into simple, powerful stories and wants to shape how a company defines a new category. Responsibilities - Own product positioning and messaging - Lead product launches - Build sales enablement - Partner with product and engineering - Shape Ravenna’s brand - Develop customer and market insight - Support demand generation - Drive adoption and product understanding Qualifications - Strong product marketing experience - Strong writer and storyteller - Technical curiosity - Experience with enterprise buyers - Builder mindset - Strategic and execution oriented - Strong cross functional collaborator - Ownership and accountability Benefits - Competitive Salary - Meaningful Equity - Choose Your Setup - Flexible Time Off

• Market intelligence: Perform ongoing market research, internally and externally, to understand and communicate market drivers, trends, and potential disruptors • Conduct buyer outreach to enable the go-to-market teams to deploy buyer-specific strategies • Messaging & positioning: Obtain rich product knowledge including functionality, integration, and how our solutions solve the underserved needs of our buyers • Partner with implementation and support to clearly understand solution adoption, satisfaction, and support needs • Enable these insights to inform messaging and positioning • Product launches: Cross-functionally support product launches for new solutions and enhancements spanning from product positioning and asset creation to KPI tracking of the cross-functional success • Enablement tools & assets: Identify and lead the development of new tools and assets for the go-to-market teams • Partner with sales enablement to train the sales team on effectively communicating our value to our clients and prospects • Thought leadership: Continuously build a reservoir of comprehensive, thought leadership insights that articulates our value, brings consistency to our client engagement, and sharpens our selling effectiveness to our target markets.