• Serve as Sprig’s part-time industry evangelist, amplifying our mission, product vision, and value prop across the UX research landscape. • Help build strong business and use cases and showcase ROI of Sprig platform to research teams. • Partner with Research teams at Enterprise companies to partner with Sprig. • Build strong relationships with prospects, customers, and industry leaders through consistent outreach, authentic engagement, and personal presence at events. • Write high-quality content including blogs, thought leadership articles, social posts, playbooks, and research-focused insights that drive awareness and inbound interest. • Host, speak at, and attend high-end events such as prospect dinners, panels, meetups, conferences, and Sprig-sponsored programs. • Collaborate closely with Sales as a strategic partner, helping open doors, warm relationships, influence deals, and support expansion conversations.

• Identify, outreach, and onboard TikTok creators and affiliates at scale through TikTok Affiliate Center and TikTok Creator Marketplace • Build and manage a high-performing affiliate network from scratch • Negotiate commission structures and manage ongoing creator relationships • Develop and distribute creative briefs aligned with high-converting TikTok trends • Execute product seeding strategies and track ROI from creator partnerships • Launch and manage flash sales, TikTok Lives, and creator-led campaigns to drive GMV • Optimize product listings within TikTok Seller Center (titles, visuals, pricing, offers) • Monitor shop performance including reviews, shipping metrics, and policy compliance • Track and analyze affiliate GMV, creator conversion rates, and campaign performance • Deliver weekly performance reports with actionable insights and optimization plans

• Lead the Strategic Healthcare Partners team – Healthcare, Vaccines and COVID • Collaborate with the Marketing leadership team • Develop innovative frameworks to optimize digital pharmacy solutions • Oversee key initiatives to shape Pfizer’s leadership within the pharmacy ecosystem • Work with Finance and the leadership team on strategic planning for the SHP team • Develop, track and monitor key metrics related to quality improvement projects

• Act as a point of reference for the pharmacy profession and collaborate with pharmacy associations • Serve as the primary point of contact with pharmacy associations • Provide guidance on pharmacy-focused initiatives • Work closely with internal teams to support access to care • Develop partnership models and explore patient-identification tools • Enhance understanding of the therapeutic landscape and care pathways through quality improvement initiatives