• Execute national and regional marketing plans, tailoring them to local market dynamics and regulations. • Manage activation calendars, track execution, and distribute promotional materials across the region. • Manage incoming field requests for assets (digital, POS, etc.). • Lead merchandising and POS execution, ensuring brand consistency. • Plan and manage local events, pop-ups, and demos; oversee regional budgets. • Coordinate event calendars and ensure flawless activation. • Partner with sales, marketing, and compliance teams to achieve regional goals. • Serve as a brand expert and uphold brand standards across all initiatives. • Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support. • Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.

• Own and improve marketing engineering systems that drive acquisition, conversion, and retention. • Partner with marketing to identify high-leverage opportunities and translate them into scalable technical solutions. • Own projects from concept through launch and iteration, making sound engineering informed-choices, prioritizing effectively, and resolving issues related to performance, functionality, and reliability. • Build, improve, and iterate on landing pages, funnels, and other growth surfaces to improve performance. • Design and perform rapid experiments, using results to guide future iteration. • Implement and maintain marketing tracking, analytics, and attribution systems to aid in better decision-making. • Build internal tools and automations that help the marketing team scale effectively and operate more effectively. • Use expertise to evaluate, select, and implement marketing technologies that improve execution and insight. • Apply AI-driven workflows to areas such as content generation, SEO, personalization, and analytics. • Ensure web experiences are reliable, performant, and compatible across browsers and devices.

Role Description Marketing Lead - Fractional/Contract Role - Day rate: £150-£200 - Time required: Fractional, 1-2 days per month - Project duration: 3 months (rolling contract) - Location: Remote in the UK with occasional meetings with our management team in London Project Blackbook helps consulting firms access high-quality independent talent quickly, flexibly, and with less friction than traditional recruitment models. We’re looking for a fractional marketing consultant to help sharpen how we show up in the market, build credibility with the right audiences, and turn strong commercial momentum into consistent visibility and demand. - Create and deliver marketing activity that supports Blackbook’s wider growth strategy - Increase marketing output across channels, including regular LinkedIn and content activity - Support campaign execution and broader top-of-funnel marketing initiatives Qualifications - 1.5+ years of B2B marketing experience - Ability to turn strategy into practical delivery with minimal oversight - Strong understanding of content, digital marketing, and lead generation activity - Nice to have: Experience in the recruitment/talent industry - Nice to have: Experience in the consulting industry Company Description We build and manage your on-demand freelance associate bench via a simple, cost effective service.

Role Description We're an email and retention marketing agency working with some of the fastest-growing DTC, CPG, and subscription brands in the US and UK. Our clients are doing real volume, and they hire us because their email channel needs to be a serious revenue engine, not a side project. We're looking for a Retention Marketing Manager who has already run email strategy at this level, either inside an email/retention agency on enterprise accounts, or in-house at an 8- or 9-figure brand. You'll own client relationships end-to-end: setting strategy, leading the roadmap, briefing copy and design, presenting performance, and driving the numbers that keep clients renewing and growing. This is not a "build the flow yourself in Klaviyo" role. We have copywriters, designers, and Klaviyo specialists. You are the strategist and the client's trusted advisor. What You'll Own - Strategy and roadmap for 4 to 6 retainer clients: lifecycle architecture, campaign calendars, segmentation strategy, A/B testing roadmaps, retention KPIs. - Client relationships: Weekly calls, monthly business reviews, quarterly strategy sessions. You're the face of the agency to the brand. - Performance: Owning email-attributed revenue %, list growth, deliverability, repeat purchase rate, LTV. You read the numbers, diagnose what's working, and direct the team accordingly. - Team leadership: Briefing and reviewing the work of copywriters, designers, and Klaviyo specialists assigned to your accounts. Ensuring strategy ships on time and on quality. - Account growth and retention: Spotting upsell opportunities (SMS, paid integration, new flows), preventing churn, and turning happy clients into case studies and referrals. Qualifications - 5+ years in email/retention marketing, with at least 2 years in a senior strategy or account lead role. - You've owned the email channel for 8- or 9-figure DTC/CPG/subscription brands, either as the lead strategist at an email marketing agency, or in-house running the program. Generic "digital marketing" experience won't cut it here. - Deep Klaviyo expertise: Flows, segmentation, deliverability, reporting. You don't need to build flows yourself, but you need to know what good looks like and direct the work. - Subscription experience with Recharge, SKIO, Stay AI, or Shopify Subscriptions. You understand churn, save flows, payback windows, and subscriber LTV. - Excellent written and spoken English. You'll be on Zoom with founders and CMOs every week. - Based in the US or Canada, with reliable home office setup and overlap with EST business hours.