Curaleaf

• Execute national and regional marketing plans, tailoring them to local market dynamics and regulations. • Manage activation calendars, track execution, and distribute promotional materials across the region. • Manage incoming field requests for assets (digital, POS, etc.). • Lead merchandising and POS execution, ensuring brand consistency. • Plan and manage local events, pop-ups, and demos; oversee regional budgets. • Coordinate event calendars and ensure flawless activation. • Partner with sales, marketing, and compliance teams to achieve regional goals. • Serve as a brand expert and uphold brand standards across all initiatives. • Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support. • Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.

Role Description The Senior Regional Activation Manager leads and evolves localized marketing initiatives in support of Curaleaf’s sales teams across Illinois. This remote role acts as a senior regional marketing leader, partnering closely with national brand teams to shape promotions, activation strategy, and go-to-market execution while ensuring consistent, compliant brand delivery across the route-to-market (RTM). The ideal candidate is a strategic and highly executional marketer who thrives on bringing brands to life through elevated regional activations, events, and partnerships. This role balances vision and hands-on delivery, serving as a key thought partner to sales and marketing leadership in a highly regulated industry. What You’ll Do - Regional Marketing Strategy & Execution: - Lead the execution and regional customization of national marketing strategies, tailoring plans to Illinois-specific market dynamics and regulations. - Own the regional activation calendar, ensuring strong pipeline planning, executional excellence, and post-activation analysis. - Oversee and prioritize incoming field requests for marketing assets (digital, POS, experiential), ensuring alignment with strategic objectives. - Channel, Outlet & Event Activation: - Set the standard for merchandising, display, and POS execution across Illinois, ensuring brand consistency and elevated retail presence. - Lead the planning, execution, and optimization of high-impact local events, pop-ups, and demos; manage and forecast regional activation budgets. - Own the Illinois event calendar and ensure flawless, compliant execution across all activations. - Cross-Functional Leadership & Collaboration: - Serve as the senior regional marketing partner to sales, retail, marketing, and compliance teams to drive regional performance. - Act as a trusted brand steward, ensuring brand standards, messaging, and executional excellence across all initiatives. - Provide guidance and mentorship to junior or field marketing partners as applicable. - Promotions & Product Launches: - Lead Illinois-focused product launches and promotions, serving as the point owner for regional readiness. - Ensure retail and sales teams are fully supported with timelines, tools, training materials, and activation playbooks. - Customer Engagement & Brand Advocacy: - Drive regional brand excitement across the RTM through strategic partnerships, activations, and influencer engagement. - Identify and cultivate key Illinois-based partnerships and community opportunities to expand brand visibility and advocacy. Qualifications - Bachelor’s degree in Marketing, Business Administration, or related field. - 6–8 years of progressive field marketing, regional activation, or experiential marketing experience. - Proven expertise leading large-scale events, launches, and multi-channel activations. - Strong understanding of the cannabis consumer and passion for the industry (both active and curious). - Exceptional organizational, prioritization, and calendar management skills, with the ability to manage complexity at scale. - Experience managing regional brand pages, digital platforms, or localized content strategies. - Strategic, creative thinker with strong executional discipline in a tightly regulated environment. - Willingness to travel within Illinois and collaborate cross-functionally. Benefits - Health & Wellness: - Medical, dental, and vision insurance* - Health Savings Account (HSA) and/or Flexible Spending Account (FSA)* - Employee Assistance Program (EAP) - Wellness program and challenges - Gym discounts - Financial Security: - 401(k) retirement plan with company match - Life and disability insurance* - Supplemental Critical Illness, Hospital Indemnity and Accident Insurance* - Commuter benefits* - Time Off: - Paid time off (PTO) including vacation*, sick leave and holidays - Parental leave - Bereavement leave - Additional Perks: - Employee discounts - Recognition programs - Pet insurance* *Available to eligible, full-time employees only. Illinois Hiring Range $114,000 — $127,000 USD Company Description Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise, and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection, and accessibility across the medical and adult-use markets.