• Develop and execute Apex’s company-wide marketing strategy that supports our growth goals while staying true to our brand. Oversee brand and Creative, ensuring that initiatives represent our brand well, meet interdepartmental needs, support our growth goals, and reinforce Apex’s credibility within the enthusiast community. Oversee Audience Growth & Engagement to enhance digital marketing, including SEO, paid media, and lifecycle marketing strategies that drive customer acquisition, retention, and long-term value. Oversee eCommerce, in partnership with technical experts, to ensure that initiatives are informed by customer behavior and insights, and our website is achieving optimal conversions. Partner with the COO and Director of Sales & Marketing to design and execute high-impact strategies. Partner with the COO and Education Manager to support consumer education strategies. Partner closely with our CFO to ensure that marketing spend is appropriately paced, well considered, and that our dollars are spent on the most impactful initiatives. • Translate company goals into actionable marketing plans with defined success metrics, timelines, and ownership. Establish clear priorities across marketing initiatives, making deliberate tradeoffs to focus on the highest-impact work. Establish and enforce planning, prioritization, and execution processes that enable speed and clarity across the organization. Ensure marketing investments are evaluated against expected outcomes. Ensure that our goals and KPI frameworks are accurately measuring success. Lead and coach your team to relying on performance data to drive decision-making through the use of dashboards, and reporting to track performance, inform decisions, and improve ROI. Manage the marketing budget, resource allocation, and vendor relationships to maximize efficiency and effectiveness. • Provide executive leadership, coaching, and development to a multi-functional marketing team, including hiring, performance management, and organizational design. Design and evolve the structure of the marketing organization to ensure the right capabilities exist in-house and that agency spend is efficient and intentional. Ensure the team has the right skillsets and structure to execute at the pace needed to support our goals. Create a culture of ownership, accountability, and performance as informed by our company values.

Role Description Do you want to join a team that will embrace your motorsports obsession? Are you someone who builds systems and scales measured results? Can you speak the lingo and oversee the development of a brand whose voice is technical and far from fashion? Apex is looking for a Chief Marketing Officer who understands car enthusiasts not as a demographic, but as a community they genuinely belong to. Reporting to the CEO, the Chief Marketing Officer is responsible for ensuring that marketing spend is a measurable and scalable driver of revenue growth, brand differentiation, and long-term customer appreciation. You will lead all marketing functions, including: - Brand - Creative - Audience Growth - eCommerce - Paid media Success in this role means that marketing is a clear and measurable driver of Apex’s growth. This requires a leader who can establish focus and make deliberate tradeoffs. The team must operate with clear priorities, strong ownership, and speed to execution. Qualifications - A genuine motorsports enthusiast who understands our customers and has a strong passion for this space. - 5+ years of experience in a senior marketing leadership role (CMO, Head of Marketing, VP of Marketing, or similar) with direct accountability for marketing performance tied to revenue, cost, and profitability. - 5+ years of experience making resource allocation decisions across marketing initiatives, including prioritizing investments, managing tradeoffs, and reallocating spend based on performance. - 7+ years of experience owning or directly influencing eCommerce performance across the full customer funnel, including acquisition, conversion, and retention. - 7+ years of experience building, leading, or restructuring marketing teams in environments requiring improved performance, clarity, and accountability. - 7+ years of experience overseeing brand development and creative direction, with demonstrated ability to ensure brand and content effectively support business objectives and resonate with a discerning customer base. - Strategic thinker with a keen eye for market trends and consumer behavior. - An analytical mindset with the ability to utilize data-driven insights to inform marketing decisions. - Strong organizational and project management skills with a focus on meeting deadlines and achieving goals. Requirements - Translate company goals into actionable marketing plans with defined success metrics, timelines, and ownership. - Establish clear priorities across marketing initiatives, making deliberate tradeoffs to focus on the highest-impact work. - Ensure marketing investments are evaluated against expected outcomes. - Lead and coach your team to rely on performance data to drive decision-making through the use of dashboards and reporting. - Manage the marketing budget, resource allocation, and vendor relationships to maximize efficiency and effectiveness. - Provide executive leadership, coaching, and development to a multi-functional marketing team. - Design and evolve the structure of the marketing organization to ensure the right capabilities exist in-house. - Create a culture of ownership, accountability, and performance as informed by our company values. Benefits - Full-time salaried exempt employment with Apex. Annual compensation ranges from $180-230k, depending on location and experience, plus eligibility to participate in our short-term incentive plan after 90 days of employment. - Work from home support $600 annual stipend for cell phone and internet usage, all technology needs provided by Apex, plus workspace equipment reimbursements. - Robust health benefits that include medical insurance covering 100% of monthly premiums for employees and their dependents under the age of 14 on our base plans. - Retirement savings eligibility to participate in our 401(k) with company contributions. - Paid time off to recharge and do what fuels you through paid sick leave, vacation time, and paid company holidays. - Motorsports lifestyle benefits to get you involved in the community as deeply as you’d like. - Eligibility for college grants and loan forgiveness programs through SEMA by way of your employment with Apex. - A modern professional work environment supported through remote work, almost anywhere in the contiguous U.S.

**Your Role** This is not a “manage agencies and review dashboards” CMO role. This is for someone who can think strategically and execute ruthlessly. You will own the entire marketing engine, from brand to pipeline, while managing a lean team and external resources. You’ll work directly with the founder to amplify personal branding, drive demand, and turn CrewBloom into a category leader in remote staffing. **What You’ll Own** 1. Growth & Demand Generation - Build and execute a full-funnel growth strategy - Own pipeline generation targets (MQLs, SQLs, revenue contribution) - Optimize CAC, conversion rates, and channel ROI 2. SEO & Organic Acquisition - Develop and execute SEO strategy (technical + content + authority) - Build scalable content systems (blogs, landing pages, programmatic SEO) - Drive inbound traffic that converts 3. Paid Acquisition - Manage and optimize paid channels (Google, LinkedIn, Meta, etc.) - Run experiments across creatives, audiences, and funnels - Scale what works, kill what doesn’t—fast 4. Outbound & Cold Email - Build high-performing outbound systems (cold email, LinkedIn outreach) - Own messaging, sequencing, and deliverability - Collaborate with sales on pipeline generation 5. Social Media & Founder Branding - Own CrewBloom’s social presence (especially LinkedIn) - Build and scale the founder’s personal brand into a lead engine - Create content that drives engagement, authority, and inbound leads 6. Team Leadership (Lean Team) - Manage a small, high-output team or agency - Hire, train, and scale talent as needed - Work with freelancers/agencies when necessary, but stay hands-on 7. Systems & Analytics - Set up dashboards, attribution models, and reporting systems - Track performance across all channels - Make data-driven decisions weekly

Role Description This is not a “manage agencies and review dashboards” CMO role. This is for someone who can think strategically and execute ruthlessly. You will own the entire marketing engine, from brand to pipeline, while managing a lean team and external resources. You’ll work directly with the founder to amplify personal branding, drive demand, and turn CrewBloom into a category leader in remote staffing. What You’ll Own - Growth & Demand Generation - Build and execute a full-funnel growth strategy - Own pipeline generation targets (MQLs, SQLs, revenue contribution) - Optimize CAC, conversion rates, and channel ROI - SEO & Organic Acquisition - Develop and execute SEO strategy (technical + content + authority) - Build scalable content systems (blogs, landing pages, programmatic SEO) - Drive inbound traffic that converts - Paid Acquisition - Manage and optimize paid channels (Google, LinkedIn, Meta, etc.) - Run experiments across creatives, audiences, and funnels - Scale what works, kill what doesn’t—fast - Outbound & Cold Email - Build high-performing outbound systems (cold email, LinkedIn outreach) - Own messaging, sequencing, and deliverability - Collaborate with sales on pipeline generation - Social Media & Founder Branding - Own CrewBloom’s social presence (especially LinkedIn) - Build and scale the founder’s personal brand into a lead engine - Create content that drives engagement, authority, and inbound leads - Team Leadership (Lean Team) - Manage a small, high-output team or agency - Hire, train, and scale talent as needed - Work with freelancers/agencies when necessary, but stay hands-on - Systems & Analytics - Set up dashboards, attribution models, and reporting systems - Track performance across all channels - Make data-driven decisions weekly Qualifications - 6+ years in marketing, with strong B2B or services experience (staffing & healthcare experience is a huge plus) - Proven track record of driving pipeline and revenue, not just impressions - Deep experience in multi-channel growth: SEO, paid ads, outbound, and social - Strong operator, comfortable writing copy, launching campaigns, and building systems yourself - Experience building or scaling marketing in a startup or lean environment - Strong understanding of LinkedIn growth and founder-led marketing - Data-driven, experimental, and highly accountable What Success Looks Like (First 90–120 Days) - Clear growth strategy with defined channel priorities - Consistent inbound + outbound pipeline generation - Founder content engine up and running (especially LinkedIn) - Paid and organic channels are showing measurable traction - Marketing dashboards fully operational Why This Role Matters Marketing is a core growth lever for CrewBloom. This role will directly impact: - Revenue growth - Brand positioning in the remote staffing space - The founder’s voice and market authority Compensation - Competitive base + performance-based incentives - Flexible, remote-first work environment Minimum Technical and Work Environment Requirements - Internet Connection: - Primary internet connection with a minimum speed of 15 Mbps. - Backup internet connection with at least 10 Mbps. - Backup connection must be capable of supporting work during a power outage. - Primary Device: - Desktop or laptop equipped with at least: - Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor. - A minimum of 8 GB RAM. - Backup Device: - Must meet or exceed the performance of an Intel Core i3 processor. - Must be functional during power interruptions. - A functioning webcam. - A noise-canceling USB headset. - A quiet, dedicated home office space. - Peripherals and Workspace: - A smartphone for communication and verification purposes. Join Our Dynamic Team - Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth. - Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field. - Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward. - Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards. - Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment. - Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.