Apex Wheels

• Own the execution of the technical direction, quality, and uptime of our ecommerce platform and its integrations. The eCommerce Director will help you keep business objectives sharp and prioritized. • Lead the backend of our platform (Magento 2 implemented by an experienced contractor) side through substantive review: setting quality gates, holding the work to schedule, and stepping into the code when a decision needs senior judgment. • Write, review, and ship our front-end code (Vue 3 and Nuxt for storefront, Sanity for content) alongside our partnered agency, and drive the work to reduce technical debt through whatever means make sense, including refactoring, replacing patterns, and over time bringing more of the work in-house as we grow the internal team. This is the area where the platform is actively expanding and where the technical debt is most visible. • Own the integrations between Magento and the systems it depends on, including ERP (NetSuite), payments, OMS, PIM, and CMS. Real ecommerce problems will come to you: checkout friction, returns workflows, performance bottlenecks, data consistency, and third-party reliability. You will take loosely defined problems, define constraints and tradeoffs, and turn them into clear technical approaches. • You will be involved when production issues arise, and you will contribute to improving monitoring, deployment, and reliability over time. Conduct substantive engineering review on code from internal contributors and external agencies: catching defects, missed edge cases, and shortcuts that will create cost later, and giving specific, actionable feedback. You will push back on external recommendations that conflict with platform health or long-term business outcomes. • Help establish and reinforce standards for code quality, documentation, and development workflows, so rework drops and predictability rises. The goal is lightweight, effective processes that scale as the team grows. • Eventually, we see this role including direct people-management responsibilities, including hiring, performance management, exiting, and everything in between. • Other duties as assigned.

Role Description Take hands-on technical ownership of our ecommerce platform, working under the guidance of our CIO and with our eCommerce Director. Ecommerce is a critical engine of our growth, and your job is to make the site a modern sales engine rather than an aging machine that struggles to keep up. - Own architectural decisions for the platform end-to-end, from performance and reliability to the speed at which new features reach production. - Identify the difference between sound and unsound code through direct engagement and implement improvements. - Spend the majority of your time writing and reviewing code. - Establish patterns for subsequent work and trace issues end-to-end when integrations behave unreliably. - Review contributions from internal developers and external agencies, providing specific, actionable feedback. - Work closely with the CIO and eCommerce Director to ensure technical decisions align with business needs. - Communicate progress, status, and blockers to gain the trust of the team. - Initially be the only dedicated internal engineer on e-commerce, with oversight of external agencies and contractors. - Focus on feature delivery once the foundation is stable, shipping initiatives to production at the appropriate level of quality. Qualifications - 5+ years of professional software engineering experience. - At least 3 years building and operating complex ecommerce platforms at scale (Magento 2, Shopify Plus, etc.). - Strong in JavaScript and TypeScript, with hands-on experience in Vue 3 and Nuxt. - Experience with a headless CMS, ideally Sanity. - Demonstrable experience with a headless or decoupled frontend architecture integrated with a commerce backend. - Experience integrating ecommerce platforms with ERP systems (NetSuite is a plus). - Hands-on experience with caching at the platform level (Varnish, Redis, etc.). - Solid grounding in CI/CD, code review, monitoring, and incident response. - Understanding of UI and UX principles. - Experience working with external agencies and vendors. - Familiarity with PHP and Magento 2 is a plus. - Additional pluses include early technical leadership and Magento 2 frontend modernization experience. Requirements - Be legally authorized to provide independent contractor services from your country of residence. - Be able to invoice a U.S. company directly or through your business entity. - Have reliable high-speed internet and a dedicated workspace. - Be comfortable working in English with a geographically distributed team. Benefits - Compensation: $35 - $48 USD hourly. - This is a long-term independent contractor position supporting a U.S.-based company. - Open to candidates located throughout Europe, with a strong preference for specific countries.

• Develop and execute Apex’s company-wide marketing strategy that supports our growth goals while staying true to our brand. Oversee brand and Creative, ensuring that initiatives represent our brand well, meet interdepartmental needs, support our growth goals, and reinforce Apex’s credibility within the enthusiast community. Oversee Audience Growth & Engagement to enhance digital marketing, including SEO, paid media, and lifecycle marketing strategies that drive customer acquisition, retention, and long-term value. Oversee eCommerce, in partnership with technical experts, to ensure that initiatives are informed by customer behavior and insights, and our website is achieving optimal conversions. Partner with the COO and Director of Sales & Marketing to design and execute high-impact strategies. Partner with the COO and Education Manager to support consumer education strategies. Partner closely with our CFO to ensure that marketing spend is appropriately paced, well considered, and that our dollars are spent on the most impactful initiatives. • Translate company goals into actionable marketing plans with defined success metrics, timelines, and ownership. Establish clear priorities across marketing initiatives, making deliberate tradeoffs to focus on the highest-impact work. Establish and enforce planning, prioritization, and execution processes that enable speed and clarity across the organization. Ensure marketing investments are evaluated against expected outcomes. Ensure that our goals and KPI frameworks are accurately measuring success. Lead and coach your team to relying on performance data to drive decision-making through the use of dashboards, and reporting to track performance, inform decisions, and improve ROI. Manage the marketing budget, resource allocation, and vendor relationships to maximize efficiency and effectiveness. • Provide executive leadership, coaching, and development to a multi-functional marketing team, including hiring, performance management, and organizational design. Design and evolve the structure of the marketing organization to ensure the right capabilities exist in-house and that agency spend is efficient and intentional. Ensure the team has the right skillsets and structure to execute at the pace needed to support our goals. Create a culture of ownership, accountability, and performance as informed by our company values.

Role Description Do you want to join a team that will embrace your motorsports obsession? Are you someone who builds systems and scales measured results? Can you speak the lingo and oversee the development of a brand whose voice is technical and far from fashion? Apex is looking for a Chief Marketing Officer who understands car enthusiasts not as a demographic, but as a community they genuinely belong to. Reporting to the CEO, the Chief Marketing Officer is responsible for ensuring that marketing spend is a measurable and scalable driver of revenue growth, brand differentiation, and long-term customer appreciation. You will lead all marketing functions, including: - Brand - Creative - Audience Growth - eCommerce - Paid media Success in this role means that marketing is a clear and measurable driver of Apex’s growth. This requires a leader who can establish focus and make deliberate tradeoffs. The team must operate with clear priorities, strong ownership, and speed to execution. Qualifications - A genuine motorsports enthusiast who understands our customers and has a strong passion for this space. - 5+ years of experience in a senior marketing leadership role (CMO, Head of Marketing, VP of Marketing, or similar) with direct accountability for marketing performance tied to revenue, cost, and profitability. - 5+ years of experience making resource allocation decisions across marketing initiatives, including prioritizing investments, managing tradeoffs, and reallocating spend based on performance. - 7+ years of experience owning or directly influencing eCommerce performance across the full customer funnel, including acquisition, conversion, and retention. - 7+ years of experience building, leading, or restructuring marketing teams in environments requiring improved performance, clarity, and accountability. - 7+ years of experience overseeing brand development and creative direction, with demonstrated ability to ensure brand and content effectively support business objectives and resonate with a discerning customer base. - Strategic thinker with a keen eye for market trends and consumer behavior. - An analytical mindset with the ability to utilize data-driven insights to inform marketing decisions. - Strong organizational and project management skills with a focus on meeting deadlines and achieving goals. Requirements - Translate company goals into actionable marketing plans with defined success metrics, timelines, and ownership. - Establish clear priorities across marketing initiatives, making deliberate tradeoffs to focus on the highest-impact work. - Ensure marketing investments are evaluated against expected outcomes. - Lead and coach your team to rely on performance data to drive decision-making through the use of dashboards and reporting. - Manage the marketing budget, resource allocation, and vendor relationships to maximize efficiency and effectiveness. - Provide executive leadership, coaching, and development to a multi-functional marketing team. - Design and evolve the structure of the marketing organization to ensure the right capabilities exist in-house. - Create a culture of ownership, accountability, and performance as informed by our company values. Benefits - Full-time salaried exempt employment with Apex. Annual compensation ranges from $180-230k, depending on location and experience, plus eligibility to participate in our short-term incentive plan after 90 days of employment. - Work from home support $600 annual stipend for cell phone and internet usage, all technology needs provided by Apex, plus workspace equipment reimbursements. - Robust health benefits that include medical insurance covering 100% of monthly premiums for employees and their dependents under the age of 14 on our base plans. - Retirement savings eligibility to participate in our 401(k) with company contributions. - Paid time off to recharge and do what fuels you through paid sick leave, vacation time, and paid company holidays. - Motorsports lifestyle benefits to get you involved in the community as deeply as you’d like. - Eligibility for college grants and loan forgiveness programs through SEMA by way of your employment with Apex. - A modern professional work environment supported through remote work, almost anywhere in the contiguous U.S.

• Act as the connective layer between strategy and execution, ensuring clarity in direction and consistency in delivery. Translate company priorities, product launches, and promotional needs into clear marketing briefs and execution plans. Lead execution of campaigns across launches, promotions, and lifecycle initiatives, ensuring alignment across channels and teams. • Own and execute Apex’s influencer and partnership program end-to-end, including partner identification, selection, relationship management, and performance evaluation. Build a portfolio of partners who authentically represent the Apex brand and expand reach within the enthusiast community. Own and evolve Apex’s email marketing program, improving promotional performance while developing lifecycle and always-on strategies that drive engagement, education, and revenue. • Provide guidance and support to team members, including coordination with the Creative team through the Project Manager. Help establish standards for quality, brand consistency, and execution across the team. Build and refine processes that improve efficiency, consistency, and quality of execution. Identify opportunities to streamline workflows, reduce bottlenecks, and improve team coordination. Implement automation and AI thoughtfully where it enhances output without compromising brand integrity. Develop scalable systems that reduce reliance on manual execution and support future team growth. Contribute to stabilizing and strengthening the marketing function during a period of organizational transition. Foster a culture of ownership, accountability, and follow-through.

Do you want to join a team that will embrace and encourage your motorsports obsession? Are you a social-savvy marketer looking for an opportunity to dig even deeper into the community? Are you a digital marketer who enjoys the challenge of moving customers from awareness to purchase across multiple channels? If this sounds like you, read on, because Apex is seeking a Digital Marketing Manager to join our team. Who are we? Apex is a leading provider of high-performance automotive wheels and accessories, serving a community of drivers who push limits and demand products that can keep up. Our reputation has been built through deep technical education, including our widely respected fitment guides and Real Performance-driven content, as well as an engineering-first approach to product development and authentic engagement with the enthusiast community. Founded in California in 2007, our company has grown into a team of 40+ passionate professionals and engineers working remotely across the US. We are united by a shared dedication to precision, performance, and authenticity.  Objective The Marketing Manager is responsible for translating the CMO’s strategy into coordinated, high-performing programs and execution across key channels, including influencer/partnerships and email marketing, while managing day-to-day execution and handling promotional copywriting. You are a working manager and a channel owner, translating often ambitious strategies, building clear plans, mobilizing resources, and delivering measurable results. This role ensures that marketing initiatives are aligned, executed with speed and quality, and contribute directly to business performance. Job Summary This role sits at the center of Apex’s go-to-market execution. You will work closely with cross-functional partners, including Audience Growth (paid and social), eCommerce, Creative, and Sales, to ensure marketing efforts are aligned and driving measurable outcomes. Success in this role means that;  - Marketing Directors and our CMO are insulated from day-to-day execution, with confidence that initiatives are being properly planned, executed, and optimized - Strategy is consistently translated into clear, actionable campaign plans that are delivered on time, on brand, and tied to measurable results - Our Influencer & Partnership program is structured, scalable, and driving meaningful awareness and growth with new audiences - Our email marketing program has evolved beyond primarily promotional campaigns into a more effective lifecycle strategy, growing our owned audience, improving engagement (CTR), and delivering stronger performance - Our promotional and campaign copy consistently reflects Apex’s brand voice, technical credibility, and high standards within the enthusiast community A critical component of this role is partnership with Sales. You will take inputs such as product priorities, promotions, and launch plans and translate them into clear marketing briefs and execution plans. From there, you will quarterback execution across the marketing team, ensuring work is scoped correctly, prioritized appropriately, and delivered on time. You will begin as a hands-on leader, directly owning execution in key channels while also guiding others. Success in this role means that day-to-day marketing execution becomes predictable, high-quality, and frees up our Directors to focus on strategy because they know the work is in good hands.  This is not a coordination role. You are expected to own outcomes, not just activity. You should be comfortable operating across multiple channels, making decisions with incomplete information, and being accountable for results. You must understand how marketing contributes across the full funnel, from awareness through retention, and how your channels influence performance at each stage. You should be able to evaluate what’s working, justify your decisions, and adjust quickly when needed. This role requires a deep understanding of our customers. Apex serves a highly knowledgeable and discerning enthusiast audience, where credibility is earned through technical fluency and authentic engagement. To be effective, you must be able to understand what matters to our customers, why they make purchasing decisions, and how to communicate in a way that resonates with their expectations and level of expertise. Surface-level marketing won’t work here. Strong performance in this role depends on your ability to align marketing execution with the mindset and standards of a true automotive enthusiast. Our Marketing team is navigating its second leadership transition in recent years, and an incoming Chief Marketing Officer will help define the long-term structure of the department.  This role will play a key part in stabilizing execution and building consistency during that transition. Experience operating in environments with change, ambiguity, and shifting priorities will be important.  Over time, this role is expected to grow in scope. Success will require building scalable systems, creating repeatable processes, and improving efficiency through automation and thoughtful application of AI. As these systems mature, you will have the opportunity to delegate more of the day-to-day execution and expand your impact. In the near term, you should be excited to contribute directly through hands-on execution, not just through team management.  How to apply In your cover letter, tell us about your connection to automotive or motorsports culture and then tell us about your involvment with an Influencer & Partnership program you’ve overseen or managed. Responsibilities - Marketing Execution: Act as the connective layer between strategy and execution, ensuring clarity in direction and consistency in delivery. Translate company priorities, product launches, and promotional needs into clear marketing briefs and execution plans. Lead execution of campaigns across launches, promotions, and lifecycle initiatives, ensuring alignment across channels and teams. Quarterback day-to-day execution across marketing, ensuring work is properly scoped, prioritized, and delivered on time. Partner closely with Sales to align marketing efforts with revenue-driving priorities and inventory needs. Collaborate with Audience Growth (paid and social), eCommerce, and Sales to ensure marketing efforts are coordinated and mutually reinforcing. - Channel Ownership: Own and execute Apex’s influencer and partnership program end-to-end, including partner identification, selection, relationship management, and performance evaluation. Build a portfolio of partners who authentically represent the Apex brand and expand reach within the enthusiast community. Own and evolve Apex’s email marketing program, improving promotional performance while developing lifecycle and always-on strategies that drive engagement, education, and revenue.  Maintain a high bar for brand alignment across all channels, ensuring messaging resonates with a knowledgeable enthusiast audience. Track and evaluate performance across owned channels, focusing on business outcomes rather than activity-based metrics. Use data and sound judgment to optimize programs, improve results, and inform future decisions. Write and oversee promotional copy, ensuring clarity, consistency, and technical credibility across all outputs.  - Leadership: Provide guidance and support to team members, including coordination with the Creative team through the Project Manager. Help establish standards for quality, brand consistency, and execution across the team. Build and refine processes that improve efficiency, consistency, and quality of execution. Identify opportunities to streamline workflows, reduce bottlenecks, and improve team coordination. Implement automation and AI thoughtfully where it enhances output without compromising brand integrity. Develop scalable systems that reduce reliance on manual execution and support future team growth. Contribute to stabilizing and strengthening the marketing function during a period of organizational transition. Foster a culture of ownership, accountability, and follow-through. *This is a description of the areas of responsibility for the position - it is not an all-inclusive list of every task you will complete.