• Plan, launch, and manage paid campaigns across Meta (Facebook / Instagram) and Google Ads (Search, Display, YouTube) • Translate business goals into clear media strategies (CAC, ROAS, conversions) • Continuously optimize campaigns (targeting, creatives, bidding, funnels) • Run A/B tests on creatives, copy, and landing pages • Identify scaling opportunities and budget allocation strategies • Track and analyze performance (CTR, CPC, CPA, ROAS, conversion rates) • Provide weekly performance reports with insights and actionable recommendations • Set up and maintain tracking (Pixel, GA4, conversion events) • Work with internal team to improve landing pages and conversion flows • Identify drop-off points and propose improvements • Contribute to growth experiments beyond ads (retargeting, segmentation, etc.) • Weekly performance dashboard + insights • Clear testing roadmap (what’s being tested and why) • Measurable improvement in Cost per acquisition (CPA), Return on ad spend (ROAS), Conversion rate

• Define and evolve paid search strategy across clients, verticals, and teams • Ensure alignment between search initiatives and broader business and marketing goals • Establish frameworks for planning, testing, optimization, and measurement • Guide investment strategy, including budget allocation and prioritization • Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded • Identify and unlock opportunities for growth, efficiency, and scale • Build and implement scalable frameworks to solve complex performance challenges • Partner on upsell and new business opportunities to drive account and agency growth • Stay ahead of industry trends including automation, AI, and signal loss • Define how the team adapts to changes in the search and media landscape • Evaluate and implement new tools, technologies, and partnerships • Lead, mentor, and develop Managers, Sr. Managers, and Directors • Design team structures and ensure proper resourcing across accounts • Drive consistency in quality, performance, and execution across teams • Act as a senior strategic partner to key client stakeholders • Influence marketing strategy, investment decisions, and long-term planning • Connect paid search performance to broader business outcomes • Bring cross-channel perspectives and solutions to solve holistic marketing challenges

• Serve as the primary point of contact for paid search clients • Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms • Align paid search initiatives with broader business goals and integrated media strategies • Proactively identify growth opportunities and recommend new tactics, tests, and investments • Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics • Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements • Ensure campaigns are pacing effectively against budgets and performance targets • Continuously test and iterate to improve efficiency, scale, and incrementality • Manage budgets across accounts with a strong focus on accuracy and performance • Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals • Forecast performance and investment needs based on historical data and trends • Own reporting cadence and performance communication with clients • Translate campaign data into clear, actionable insights tied to business outcomes • Leverage tools like GA4, platform reporting, and CRM data to inform strategy • Develop narratives that go beyond metrics to explain impact and next steps • Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy • Contribute to integrated media planning and holistic performance strategies • Identify opportunities where search can support or amplify other channels

Role Description We’re looking for a results-driven Freelance Performance Marketer to own and optimize our paid acquisition across social media and Google Ads. This role is not just about running ads—you’ll be responsible for driving measurable growth, improving efficiency, and helping us scale what works. Campaign Strategy & Execution - Plan, launch, and manage paid campaigns across: - Meta (Facebook / Instagram) - Google Ads (Search, Display, YouTube) - Translate business goals into clear media strategies (CAC, ROAS, conversions) Performance Optimization - Continuously optimize campaigns (targeting, creatives, bidding, funnels) - Run A/B tests on creatives, copy, and landing pages - Identify scaling opportunities and budget allocation strategies Analytics & Reporting - Track and analyze performance (CTR, CPC, CPA, ROAS, conversion rates) - Provide weekly performance reports with insights and actionable recommendations - Set up and maintain tracking (Pixel, GA4, conversion events) Funnel & Growth Thinking - Work with internal team to improve landing pages and conversion flows - Identify drop-off points and propose improvements - Contribute to growth experiments beyond ads (retargeting, segmentation, etc.) Qualifications - 2–5+ years in performance marketing (agency or in-house) - Proven track record managing Meta Ads + Google Ads - Strong analytical mindset (comfortable with data, not just creatives) - Experience scaling campaigns with real budgets (not just small tests) - Ability to work independently and take ownership Requirements - Experience in health tech, wellness, or subscription products (Nice-to-Have) - Familiarity with tools like GA4, Looker Studio, etc. (Nice-to-Have) - Basic understanding of landing page CRO (Nice-to-Have) Benefits - Expected monthly rate or project-based pricing How to Apply - Please share: - Brief background + relevant experience - Case studies or examples of campaigns you’ve managed (with metrics) - Your approach to improving a struggling campaign - Expected monthly rate or project-based pricing