• Lead creative strategy from insight to brief, translating audience, category, and cultural signals into compelling storytelling opportunities. • Translate data, research, and performance learnings into clear, actionable messaging and creative direction for performance creative. • Own and elevate strategic brief development, setting the narrative, insight, and messaging foundation for all creative work. • Mentor and manage a team of Creative Strategists and Senior Creative Strategists, fostering craft excellence, consistency, and strategic thinking. • Shape team-wide standards and frameworks that scale across global campaigns. • Develop integrated creative platforms and messaging architectures that align to brand objectives while driving measurable performance. • Stay ahead of emerging trends in culture, digital storytelling, and creator-driven content to inform innovation. • Partner with research teams to interpret market, audience, and category insights to uncover the “why” behind consumer behavior for creative application. • Review creative work with a high bar for narrative clarity, craft, and platform resonance. • Contribute to thought leadership through internal frameworks, case studies, POVs, and client presentations. • Represent the Creative Strategy discipline in senior-level client conversations and inter-agency forums. • Serving as the primary strategic point of contact for clients across all creative work. • Anticipate client needs, proactively identifying opportunities, gaps, and next steps in partnership with account and internal leadership. • Partner closely with Analytics, Media, and other Associate Directors to align creative testing roadmaps and ensure strategy is grounded in proof points. • Guide creative teams through ideation, ensuring concepts ladder directly to audience insights and strategic intent. • Partner with Creative Operations to manage resourcing, workflow, and prioritization across workstreams.

Creative Strategist Plantation, FL; Remote EST Salary: $50-60 Hourly This is a remote opportunity, but you must live in the Eastern Time Zone. We’re looking for a Creative Strategist to join a fast-growing internal creative agency within a leading e-commerce company’s healthcare business unit. This is a high-impact individual contributor role on a newly established creative strategy team that has recently been restructured to focus exclusively on strategic output—briefs, creative direction, consumer insights, and campaign strategy—shedding all operational and timeline-tracking responsibilities. You’ll own the RX and non-RX pet healthcare verticals, translating business and marketing objectives into compelling, data-informed creative strategies across digital channels. You’ll serve as the strategic bridge between marketing stakeholders, channel partners, and creative teams—ensuring briefs are tight, consumer insights are actionable, and creative output aligns with brand voice and business goals. This team is intentionally evolving. If you thrive in ambiguity, love building something from the ground up, and bring a “roll up your sleeves” mentality, this is an exciting opportunity to shape the creative strategy function while doing meaningful, visible work on a top enterprise priority. What You’ll Do •Lead the development of creative strategies, campaign briefs, and content plans across digital channels including paid and organic social, email, site, owned & operated, video, print collateral, and event/conference activations. •Own the strategic brief process end-to-end: collaborate with marketing leads to understand business objectives, translate them into consumer-facing messaging frameworks, and deliver actionable briefs that inspire the creative team. •Serve as the strategic bridge between marketing, media/channel partners, and the internal creative team—ensuring alignment between media plans, messaging strategy, and creative execution across the funnel (upper, mid, lower). •Challenge and refine incoming briefs when creative asks don’t align with media plans or channel best practices (e.g., questioning 30-second spots for social, right-sizing asset volume to campaign flight length, recommending phased creative approaches). •Analyze and interpret consumer insights, performance data, and market research provided by marketing and consumer insights teams—translating findings into strategic direction for creative teams. This is an insights interpreter role, not a data mining role. •Present strategic proposals and campaign concepts to senior stakeholders (Senior Director level and above); defend creative strategy and sell in work against the brief. Must be polished, buttoned-up, and comfortable presenting to executive leadership. •Lead cross-functional kick-off meetings for creative campaigns, ensuring all stakeholders are aligned on objectives, messaging, channel strategy, and timeline. •Oversee agency relationship for B2B/CVC work—review briefs, ensure strategic alignment with brand guidelines, and provide direction on campaign work produced externally. •Mentor and elevate more junior strategists who are transitioning from account/operational backgrounds into strategic roles; share frameworks, model strategic thinking, and provide feedback that builds capability across the team. •Stay current on industry trends, competitive landscape, and emerging channels—particularly in the social-first and always-on content space—and proactively bring inspiration and trend insights to creative teams. •Support the evolution of the creative strategy function: help define KPIs, refine processes, and expand the team’s role from brief-writing into creative inspiration and territory exploration. What You’ll Need •7+ years of experience in creative strategy, brand strategy, or content strategy—agency experience strongly preferred. The ideal candidate has worked in an agency environment (or similar fast-paced, client-service model) and understands how to operate with flexibility, manage ambiguity, and figure things out on the fly. •Social-first strategic mindset: deep understanding of how to develop creative strategy for social-first campaigns, always-on content models, and quick-turn social moments—not just traditional/broadcast campaign thinking. Must understand how campaign messaging adapts across social platforms versus traditional channels. •Strong understanding of full-funnel messaging: ability to tailor creative strategy and messaging by funnel stage (awareness through conversion) and by channel (YouTube vs. Meta vs. email vs. site, etc.). •Proven ability to write tight, insight-driven creative briefs that inspire creative teams and align cross-functional stakeholders. •Excellent stakeholder management and communication skills: comfortable working with Associate Director-level and above stakeholders, presenting strategy, defending creative direction, and managing feedback loops. •Account management sensibility: even though this is a strategy role, the ideal candidate has either held account/client service roles earlier in their career or naturally operates with that relationship-building, cross-functional communication style. The team functions as an internal agency servicing internal marketing stakeholders. •Strong creative thinking and conceptualization skills—ability to generate original, high-impact ideas grounded in business objectives and consumer insights. •Comfortable interpreting data, performance metrics, and consumer research to inform creative decisions (not expected to pull data independently). •Experience managing complex, multi-channel campaigns across multiple stakeholders, delivering on time and meeting objectives. •Ability to work independently with minimal direction after initial ramp; someone who takes ownership, is proactive, and doesn’t need rigid structure to be productive. Nice to Have •Pet industry, pet health, or animal wellness category experience. •Experience at a social-first brand or agency known for social strategy (think brands like Taco Bell, Oreo—organizations deeply ingrained in social-first thinking). •Comms planning background or understanding of how comms planning intersects with creative strategy. •E-commerce or DTC brand experience. •Experience working in or alongside healthcare-adjacent categories (veterinary, wellness, etc.). •Familiarity with Workfront or similar project management tools. * Ability to independently lead projects from end-to-end and provide effective mentorship to junior team members, fostering their development and skill enhancement.

Role Description The Senior Strategist leads our largest VIP accounts while serving as a cultural and technical pillar for the Strategy department. Beyond driving GMV for high-value brands, this role is dedicated to elevating the entire team through active mentorship, specialized training, and the continuous codification of TikTok Shop best practices. Responsibilities - VIP Client Strategy & Growth - Own end-to-end client strategy — from shop structure and product selection to creator, media, and campaign planning. - Develop quarterly growth plans and align them with GMV, contribution margin, and brand goals. - Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence. - Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance. - Team Training & Mentorship (Specialization) - Weekly Team Training: Develop and lead weekly departmental training sessions to sharpen the collective skills of the Strategist and Associate Strategist cohort. - Best Practice Codification: Stay at the bleeding edge of TikTok Shop updates and ensure "what’s working now" is documented and communicated across the team. - Peer Mentorship: Serve as a mentor to Junior and Mid-level Strategists, providing guidance on complex account issues and professional development. - Oversight & Quality: Partner with the Head of TikTok Shop to ensure best practices are not just taught, but actively enforced and visible in the work produced by the department. - Team Leadership & Execution Oversight - Manage your pod’s day-to-day workflow with your Associate Strategist; ensure smooth coordination across creative, community, and operations. - Set clear expectations and priorities for the week; monitor Command Center hygiene. - Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively. - Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge. - Client Relationship Management - Serve as the single point of contact for your assigned brands. - Keep clients informed, never surprised — recap meetings, flag risks, and document decisions. - Translate client feedback into clear actions and manage expectations with honesty and professionalism. - Protect client trust by maintaining confidentiality and follow-through. - Performance & Reporting - Own performance results across shop, creator, and ad metrics; track progress weekly. - Deliver actionable insights: what worked, what didn’t, and what’s next. - Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly. - Present clean, digestible reports that tell the story behind the numbers. - Cross-Department Collaboration - Partner with Ops on new client onboarding, shop health, and system setup. - Work with Creative and Community to ensure content aligns with brand positioning and sales strategy. - Collaborate with Media to align ad strategy with organic momentum and creator performance. - Contribute ideas for process and system improvements to the Head of TTS. Decision Rights - Full ownership of client strategy, communication, and performance decisions. - Authority to approve budgets, campaign scopes, and creator selections within the client’s agreed parameters. - Delegation rights across pod roles; may reassign internal priorities to maintain flow. - Escalation required for: - Any budget change >10% - Strategic pivots affecting staffing or contract scope - Sensitive client escalations (legal, ethical, or reputational risk) Key Metrics for Success - Client Health Score ≥ 80% (based on satisfaction, communication, retention, and performance) - Portfolio CM target met or exceeded (as defined per client) - Pod execution rate ≥ 90% (on-time vs. planned tasks) - Average task turnaround time ≤ 48 hours (across pod deliverables) - Documentation accuracy ≥ 95% (client notes, recaps, reports) - Creator performance: 70%+ of Spark assets meet or exceed benchmark GMV per post Cadence - Daily: Slack check-ins, pod task alignment, issue triage. - Weekly: Client meeting, pod retro, and cross-functional sync, Team Training Session (Lead), and Leadership sync with the Head of TTS. - Monthly: Growth reporting and campaign retros. - Quarterly: Strategic review and planning with Head of TTS.

• Translate the founders direction into clear creative briefs • Work with the creative coordinator and freelancers to ensure output matches requirements • Review and QA all creative before it goes live • Provide feedback and iterate quickly • Ensure creative aligns with performance goals, competitor benchmarks, and proven ad formats • Monitor account performance across Meta Ad, landing page, and key funnel metrics • Understand what is working, what is not working, and where issues may exist • Surface insights clearly to the founder what’s off, why it might be off, and what has been tried • Support a simple operating rhythm if performance is good → explain why, and if performance is off → identify issue and next steps • Work closely with the media buyer • Ensure campaigns are being set up and managed correctly • Review outputs and flag issues • Ensure creative is being tested properly • Own execution across 3–5 client accounts • Ensure all tasks are clearly defined, assigned, and completed on time • Manage workflows in tools such as Trello / Slack • Follow up on blockers and missed actions • Provide structured weekly updates to the founder • Prepare inputs for client calls • Maintain clear visibility on account status, performance, and next steps • Support ad copy creation on writing hooks, generating variations, and iterating based on performance • Use AI tools to accelerate output • Refine outputs to ensure they are usable and high quality