• Own end-to-end demand generation strategy and outcomes, with direct accountability for top-of-funnel growth and downstream conversion to revenue • Set, track, and report on pipeline KPIs: MQLs, pipeline sourced, pipeline influenced, stage conversion, and cost-per-opportunity, and communicate ROI clearly to leadership • Architect and execute multi-channel campaigns across paid digital (LinkedIn, Google, programmatic), field and virtual events, content syndication, and partner programs • Run ongoing testing, analysis, and optimization: kill what doesn't work, double down on incremental impact, build repeatable playbooks • Build and operate AI-powered demand workflows: programmatic outbound, intent-based targeting, AI-personalized sequences, and automated nurture flows • Develop segmentation and targeting strategies for priority enterprise buyer personas, platform engineers, VP Engineering, CIOs, and DevSecOps leaders, in close partnership with Product Marketing and Sales • Partner with BDR leadership to ensure campaign-to-outbound alignment, providing the messaging frameworks, sequences, and creative air cover needed to run effective outbound plays • Own the marketing-to-sales funnel handoff in collaboration with Revenue Operations

Paid Search Specialist Freelance Remote (EST) Overview Placement Type: N/A Salary: $50-55 Hourly Our client is seeking a highly skilled and adaptable Paid Search Specialist on a temporary, freelance basis. This role is crucial for supporting their expanding client base and alleviating the current workload of the in-house team. The specialist will be responsible for managing B2B paid search campaigns across Google Ads and Microsoft Ads, handling a wide spectrum of budgets from $2,000 to over $100,000 per month. A key aspect of this position involves direct client interaction, requiring strong communication and client-facing skills. This role is integral to maintaining high-quality service delivery and supporting their strategic growth initiatives. Responsibilities: - Manage and optimize paid search campaigns across Google Ads and Microsoft Ads for B2B clients. - Handle campaign budgets ranging from $2,000 to over $100,000 per month, adapting strategies as needed. - Communicate directly with clients, providing regular updates, performance insights, and strategic recommendations. - Develop and implement paid search strategies aligned with client objectives and KPIs. - Conduct keyword research, ad copy creation, and landing page optimization. - Monitor campaign performance, analyze data, and generate comprehensive reports using Excel. - Collaborate with internal account managers and project managers to ensure integrated campaign execution. - Stay updated on industry trends and platform changes to ensure best practices are applied. Qualifications: - Minimum of 5+ years of experience in paid search management, with a strong focus on B2B campaigns. - Demonstrated ability to manage diverse budgets, specifically from $2,000 to over $100,000 per month. - Proven client-facing experience with excellent verbal and written communication skills. - Expert proficiency in Google Ads and Microsoft Ads platforms. - Advanced proficiency in Microsoft Excel for data analysis and reporting. - Experience with advertising tools editors and SEMrush is highly desirable. - SA360 experience is a bonus but not required. - Ability to work independently and manage multiple projects in a fast-paced environment. - Flexible schedule with availability for 20-30 hours per week. - Located in the US or Canada, with a preference for Eastern Time Zone or willingness to flex schedule.

• Contribute to the development of comprehensive paid media briefs, aligning cross-functional stakeholders on objectives, channel mix, audiences, creative needs, budget allocation, and measurement framework. • Support the development of market‑specific media strategies and plans, working closely with external agency partners and internal stakeholders. • Review regional budget allocations, identifying shifts based on performance trends, seasonality, and business priorities. • Coordinate regional campaign execution by aligning timelines, deliverables, and launch readiness across internal channel experts and agency partners. • Review channel plans and campaign setups to ensure alignment with briefs, budgets, and regional priorities before launch. • Monitor pacing and in-flight performance, flagging risks or gaps and partnering with channel leads and agency teams to implement optimizations. • Support day-to-day coordination with agency partners, ensuring priorities, timelines, and deliverables stay aligned. • Help identify risks, bottlenecks, and misalignment, escalating to appropriate leads with clear context. • Support evaluation of new platform opportunities, betas, and test proposals in collaboration with channel experts. • Collaborate with Brand, Creative, Retail, B2B, and Analytics teams to align paid media with broader business priorities. • Align on campaign objectives, measurement approach, and reporting cadence. • Share insights that inform future launches and marketing initiatives. • Monitor full-funnel performance across North America, with clear visibility into CAC and incremental impact. • Translate campaign data into actionable insights and optimization recommendations in partnership with channel leads. • Support the creation of succinct performance recaps for marketing leadership and cross-functional stakeholders. • Maintain budgets, spend trackers, and campaign calendars. • Help improve workflows between global channel leads, agency partners, and regional stakeholders. • Contribute to scalable processes as regional media investment grows.

• Own the programmatic display strategy across awareness, consideration, and demand programs, including video activation across channels such as YouTube and Connected TV • Plan, launch, and manage campaigns across Demand Side Platforms (e.g., DV360, Google Adwords, YouTube), including audience strategy, inventory selection and media mix decisions • Define and execute media buy strategy for priority trade publications, including site selection, sponsorships, high-impact placements, and contextual alignment • Own the paid media budget, including planning, allocation, forecasting, pacing, and performance-based reallocation • Develop and continuously refine targeting strategies (first- and third-party data, contextual, intent, ABM, retargeting) across display, trade media, and video environments • Support and guide display and video media strategy across regions, ensuring consistency in approach while allowing for local nuance • Define and execute media buy strategy for priority trade publications, as well as video placements across YouTube and Connected TV • Lead negotiations with publishers, platforms, and vendors to maximize value, audience quality, and performance within budget constraints • Leverage ZoomInfo Marketing to support audience strategy, account-based targeting, and activation across programmatic • Drive ongoing optimization across bids, budgets, pacing, creative rotation, frequency, and reach • Partner closely with analytics, web, and content teams to ensure strong measurement, attribution, landing-page performance and lead conversion • Translate performance data into clear insights and recommendations for stakeholders—what’s working, what’s not, and what to do next • Manage agency, vendor and publisher/platform relationships, holding them accountable to transparency, budget discipline, and results • Stay ahead of industry shifts (privacy, cookies, identity, AI-driven optimization) and proactively evolve the programmatic approach • Apply strong project management skills to prioritize and manage multiple projects in a fast-paced environment, ensuring deadlines and business goals are met • Maintain meticulous attention to detail while managing shifting priorities and ensuring the quality of deliverables.