Performance Marketing Lead – HCP Engagement
Location
United States
Posted
26 days ago
Salary
0
Seniority
Senior
Job Description
Performance Marketing Lead – HCP Engagement
Dermsquared
• Develop and execute comprehensive marketing plans for each initiative, encompassing audience segmentation, messaging strategy, channel mix, timeline, and budget allocation. • Define performance targets (e.g., traffic, leads, learners, completers, or registrations, depending on the initiative) in partnership with leadership and build campaign roadmaps designed to achieve or exceed those goals. • Conduct competitive and market analysis to identify positioning opportunities and refine promotional strategies. • Analyze past campaign performance data (including pacing curves, conversion rates by channel, lifecycle stage patterns, and audience demographics) to identify trends and inform marketing strategies. • Build predictive performance models for each initiative based on historical benchmarks, providing data-backed inputs into marketing plans including projected performance timelines and channel contribution forecasts. • Establish and maintain pacing benchmarking frameworks that enable comparison across initiatives and performance over time. • Own a yield management approach to campaign performance: understand and map the full set of promotional levers available (pricing or enrollment incentives, discount or promo codes, flash promotions, content or speaker announcements, partner activations, retargeting, extended deadlines, SEO/SEM adjustments) and their historical effectiveness. • Own the strategy and performance across all promotional channels: email marketing, social media, paid digital advertising, website/landing page optimization, and influencer programs. • Serve as the single point of ownership for the initiative's primary performance KPI (e.g., website traffic, completers, registrations).
Job Requirements
- 5+ years of experience in marketing, with a strong emphasis on performance-driven promotion (digital products, educational programs, events/conferences, or similar).
- Demonstrated track record of owning a primary performance KPI (e.g., traffic, online program engagement, learners/completers, registrations, or lead generation) and consistently meeting or exceeding targets.
- Proven expertise managing successful multi-channel marketing campaigns across email, social, paid media, and web.
- Strong analytical skills with experience building reports, interpreting performance data, and translating insights into action.
- Demonstrated ability to analyze historical campaign performance data and use findings to build predictive models or forecasts that shape future strategy.
- Experience with yield management concepts, including understanding promotional levers, cost-per-acquisition modeling, and budget scenario planning to accelerate performance against targets.
- Exceptional organizational skills and meticulous attention to detail in planning, execution, and reporting.
- Excellent written and verbal communication skills, including the ability to present status updates and strategic recommendations to leadership.
- Experience directing creative and specialist resources to deliver campaign assets on time and on brief.
Benefits
- Fully remote work environment with a flexible time off policy
- Dedicated professional development support, including reimbursement for approved learning and development activities.
- Comprehensive wellness benefits, including medical, vision, and dental coverage, with a significant portion of premiums subsidized for employees and eligible dependents, as well as access to HSA, FSA, and Dependent Care FSA plans
- Employer-paid life insurance, short-term disability, and long-term disability coverage
- 401(k) retirement plan with company matching
- Cell phone reimbursement for business use
- Home office stipend to support a productive remote setup
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