• Define and own Engine's overarching creative vision and expression across brand identity, campaigns, and beyond • Lead and manage Engine's full creative organization including creative directors, brand and growth designers, and copywriters—setting direction, developing talent, and holding a high bar for creative excellence • Define the creative culture and standards that shape how the team works, grows, and produces breakthrough output at scale • Partner with the Sr. Director of Brand and VP of Brand and Design to align creative vision with brand strategy, business objectives, and organizational priorities • Collaborate closely with the Creative Ops Director to ensure the team is resourced, structured, and operating with the clarity and efficiency the work demands • Serve as the ultimate creative authority across all brand output including campaigns, design systems, content, product storytelling, and beyond • Identify and close capability gaps across the organization through hiring, developing existing talent, and building the right mix of internal and external resources • Represent the creative organization at the executive level, communicating vision, advocating for investment, and driving alignment across senior leadership • Build and steward relationships with the highest-caliber agency and production partners, elevating the ambition and quality of Engine's creative at every tier • Make the hard calls — on work, on people, on priorities — with clarity, conviction, and the team's long-term performance in mind

• The Creative Manager plays a key role in bringing the Hawthorne brand to life across our portfolio. • Leads the planning, coordination, and execution of creative and marketing projects while also contributing directly to design and content development. • This role ensures projects are delivered on time, on brand, and reflective of Hawthorne’s mission. • From campaign concepts to community-level materials, ensures every detail is thoughtful, consistent, and impactful. • Act as creative design lead for marketing graphics and illustrations. • Execute design work across a variety of formats, including digital campaigns, social media content, print collateral and signage, email and promotional materials. • Translate marketing and brand strategy into visually compelling, on-brand creative. • Provide creative direction across projects, ensuring a cohesive visual and storytelling approach. • Manage the full lifecycle of creative projects—from intake and briefing through final delivery. • Develop and maintain project timelines, workflows, and deliverables. • Ensure projects are completed on time, on brand, and aligned with marketing priorities. • Review and approve creative deliverables to ensure accuracy, quality, and brand alignment. • Manage and maintain internal creative asset management systems, ensuring all assets are organized, accessible, and up to date. • Establish and enforce standards for file naming, version control, and asset organization. • Oversee the lifecycle of creative assets, ensuring teams are using the most current, approved materials. • Partner with teams to streamline asset access and improve efficiency across marketing and on-site teams. • Collaborate with leadership to align creative initiatives with broader marketing and brand strategy. • Partner with Corporate and Community Teams to meet creative goals while maintaining brand consistency.

• Oversee all creative output on assigned brands • Manage teams of Art Directors and Copywriters • Lead brand storytelling and creative direction • Ensure alignment with brand strategy and compliance guidelines • Collaborate with Account, Strategy, Behavioral Science, and Project Management teams • Drive concept development for pitches and brand planning • Present and advocate for creative work to clients and team members • Oversee hiring and performance management of creative team members

• Be the brand voice expert • Mentor a team of Copywriters and Senior Copywriters • Create and refine messaging strategies • Collaborate closely with Art, Strategy, and Medical teams • Oversee the development of messaging platforms • Navigate and apply regulatory requirements • Present and defend creative work • Stay ahead of industry trends