• Develop and optimize PPC campaigns across platforms to increase traffic, leads, and conversions • Conduct comprehensive keyword research and create ad copies that are compelling, relevant and targeted to the right audience • Propose, initiate, and implement optimizations in the ad channels • Ensure that our ads accounts and the associated components are fully compliant with the respective policies • Collaborate to align paid advertising efforts with broader marketing goals • Analyze and interpret data from various sources to make data-driven decisions and maximize ROI from advertising • Stay up-to-date with the latest advertising trends in the automotive industry to drive innovation and results

Role Description We’re looking for a Performance Marketer to manage paid media campaigns (primarily Facebook Ads) across multiple offers, including affiliate products (e.g., website hosting, coding apps, HighLevel), a YouTube channel management agency, and potentially a digital course. The ad budget will start small and scale up to $50k+/month, so we’re looking for someone who is both strategic and hands-on in driving performance. - Manage and optimize Facebook Ads campaigns across multiple offers - Handle budget allocation and performance tracking (ROAS, CPA, etc.) - Test audiences, creatives, and offers to improve results - Scale campaigns effectively as budget increases Qualifications - Proven experience running Facebook Ads - Experience managing ad spend across multiple offers - Background in the info/affiliate space is preferred - Affiliate advertising experience is a strong plus

• Manage high-budget acquisition campaigns across Google Ads and Bing (core focus) • Own performance across your portfolio: lead volume, quality, revenue, and margin • Analyze campaign performance and identify where to improve efficiency and scale • Run structured experiments: keywords, bidding strategies, account structure, landing pages • Collaborate with Sales, Operations, and internal teams to improve the full acquisition funnel • Continuously challenge and refine existing strategies rather than just maintaining them

Role Description Our client is a fast-growing digital education brand in the social commerce space, helping creators monetize through short-form content and affiliate marketing. Built and led by a founder who is also the face of the brand, the business has generated multi-million dollar revenue through TikTok-driven funnels and has supported hundreds of creators in building income streams online. Their core acquisition engine is a high-performing webinar funnel powered primarily by TikTok ads. With strong sales infrastructure already in place, the focus now is on stabilizing performance, scaling efficiently, and expanding into Meta as a secondary growth channel. Responsibilities - Manage and optimize TikTok ad campaigns daily, including budget allocation, bid adjustments, and performance tracking. - Actively manage live campaign performance during high-spend webinar cycles (Sunday & Wednesday), making rapid, real-time optimizations. - Scale winning creatives aggressively while cutting underperforming ads quickly to maximize ROAS. - Navigate TikTok ad volatility (ad disapprovals, downtime, performance fluctuations) and adapt campaigns with minimal disruption. - Identify patterns in top-performing ads and recommend new creative directions (hooks, messaging, targeting angles). - Lead the launch and scaling of Meta ads as a secondary acquisition channel. - Collaborate closely with the founder on audience targeting, messaging, and landing page optimization based on conversion data. - Continuously test new audiences, creatives, and campaign structures to improve performance. Qualifications - 2–3+ years of hands-on media buying experience (TikTok required). - Proven track record managing and scaling paid campaigns with clear performance metrics (ROAS, CPA, CAC). - Strong understanding of TikTok ad ecosystem, including creative testing and platform-specific behavior. - Experience with Meta Ads (Facebook/Instagram) or demonstrated ability to quickly ramp up. - Experience working with info products, digital courses, or webinar funnels is highly preferred. - Ability to make fast, data-driven decisions in a high-pressure, fast-moving environment. - Strong analytical thinking with the ability to translate data into actionable insights. - Comfortable working directly with founders and operating with a high level of ownership. - Proficiency in English communication. Preferred Profile - Strategic thinker, not just a "numbers guy". - Proactive problem-solver who spots optimization opportunities. - Detail-oriented with ability to make rapid decisions under pressure. - Collaborative mindset to work closely with founder/team. Benefits - Competitive salary. - Performance-based commission (structure to be defined based on impact). - Fully remote role with flexible location. - High ownership role with direct impact on revenue growth. - Opportunity to work closely with a fast-scaling, founder-led business.