• Develop clear, digital-first strategies across channels such as social, display, email, and web. • Translate customer goals into structured briefs and actionable creative direction. • Conduct research and use data to uncover insights about audiences, competitors, and market context. • Partner with creatives to shape concept-driven ideas that align with strategy. • Support campaign development across multiple touchpoints and formats. • Identify opportunities to strengthen strategy and creative across existing projects. • Contribute to presentations and strategic narratives for internal and client-facing work. • Test and refine approaches based on performance data and learnings. • Collaborate with cross-functional teams across time zones. • Use AI tools to enhance research, ideation, and strategic development workflows.

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok. • Turn creative performance data into clear insights, recommendations and testing opportunities. • Lead concepting, scripting and briefing for UGC and paid social assets. • Write clear, high-quality creative briefs for creators and internal production teams. • Build and manage structured creative testing roadmaps across accounts. • Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals. • Stay ahead of trends, hooks, formats and platform updates to inform creative direction. • Lead or contribute to client reporting, presenting creative insights and strategic recommendations. • Manage multiple accounts with strong organisation, prioritisation and attention to detail.

Insights Strategist New York, NY Revenue Strategy & Operations / Full-time / Hybrid At Morning Brew Inc., we mix what you need to know with our unique brand of wit to attract, and build real relationships with, the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies. Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives. OVERVIEW As an Analyst on the Insights and Analytics team, you'll bridge audience understanding, revenue strategy, and storytelling – partnering across Morning Brew Inc. to turn data into narratives that drive smarter decisions for our business and brand partners. Your work will shape how we understand audiences, measure campaign performance, and build best-in-class advertiser programs. You'll proactively surface insights that help sales teams sell smarter, marketers plan better, and partners see Morning Brew as a strategic ally. You'll also help grow MBI Insights as both a research practice and a product – contributing to proprietary research offerings, strengthening our insights brand, and helping steward our consumer research panel, The Breakroom. WHAT YOU'LL DO - Building deep understanding of MBI audiences across franchises and touchpoints using mixed-method research and creative data analytics approaches. - Executing end-to-end paid client research through MBI Insights products. - Conducting and synthesizing proprietary research (qualitative & quantitative) that informs proactive initiatives with editorial and revenue teams. - Using first-party data from across the business (ad performance, subscriber behavior, surveys) to answer key business questions and surface actionable insights across teams. - Querying and analyzing data in Lightdash (our BI tool) to support franchise health reporting, audience composition analysis, and sales enablement. - Supporting the growth and health of The Breakroom, our proprietary insights community panel, including community management, operations and strategy. WHAT YOU'LL BRING - 2+ years in a research or analytics role at a digital publisher or agency, working directly with ad sales and marketing teams. - Experience with end-to-end survey work: strategy, questionnaire writing, programming, distribution, and analysis. - Strong presentation and report-building skills, comfortable presenting to groups of any size – internal or client-facing. - Proficient in Excel/Google Sheets with a solid grasp of basic statistics and research methodologies - Proven ability to craft compelling, data-driven narratives that support ad sales and brand partnerships. - Highly organized and self-directed, with the ability to manage your own workload and collaborate clearly across teams. - Client-focused and strategic, with a knack for anticipating questions and delivering solutions. COMPENSATION $75,000 - $80,000 *Final offers for this job will be made within the parameters of the salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below. HOW WE TREAT EACH OTHER Respectful Candor -- We believe that engaging in timely, constructive, and open discourse is an act of respect that makes for a more transparent and productive work environment. Empathy -- We establish a strong partnership of trust with our co-workers and partners. We build human connections in order to understand each other. Inclusivity -- Morning Brew Inc is deeply committed to fostering a transparently inclusive workplace environment, and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply. HOW WE TREAT OUR WORK Curiosity -- We learn every day through deliberate inquiry and exploration. We re-examine assumptions to be a better company, offer better products, and become better colleagues. Accountability -- We celebrate our successes and own our failures. Taking responsibility for our actions allows us to learn from our experiences. Bias Toward Action -- We know speed matters in business so we embrace quick and calculated risk-taking. We understand that many actions are reversible and therefore we are solutions-oriented, even when facing obstacles and challenges. Challenger Mentality -- We don’t allow ourselves to be comfortable with our success. We are hungry to become the best and create more value for our audience. Clarity of Purpose -- We understand the “why” in our work, which helps us to operate at our highest level of performance and efficiency. PERKS While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer.  Brew’s HQ: Pick an adjustable standing desk or cozy corner and load up on free coffee (duh) and snacks at our new two-story office space in NYC’s Flatiron District. 401(k) employer match: We want to help you prepare for the future, now.   Premium health, vision, and dental plans: Your health matters! Mental health benefits: Personalized plans and programs to promote your mental well-being. Extra help when you need it: Including a care concierge, plus free access to One Medical and the Calm app. Family planning: Want to join #brewparents? Generous paid parental leave and fertility coverage for eligible employees. Employee Resource Groups: Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, and Grounded Gym and workout class reimbursements: It pays to be healthy. Annual learning credit: Want to learn something new? We'll reimburse you.

Role Description This is a hands-on creative strategy role at the center of a high-volume, direct-response advertising operation. You will not just make ads. You will define the strategic framework that determines which ads get made, why they get made, and how they get tested, iterated, and scaled. Hyprwork runs a creative engine that fuels significant daily ad spend across various platforms. The Creative Strategist owns the strategy layer of that engine, including: - Defining angles, hooks, and ad structures that drive performance across every channel. - Diagnosing creative fatigue and competitive shifts. - Designing testing frameworks that systematically move from hypothesis to winner. - Translating performance data into the next round of creative decisions. You will work across the full creative lifecycle and across channels with very different creative requirements. Qualifications - 4+ years of experience in creative strategy, performance marketing, or direct-response advertising within DTC, ecommerce, or high-volume paid media environments. - A proven track record of crafting and iterating on high-converting video ads, UGC content, advertorials, and direct-response creative across Meta, TikTok, YouTube, and ideally Native platforms. - Deep understanding of sales psychology, persuasive copywriting principles, and buyer persona frameworks. - Experience with creative diagnostics tools and methodologies for managing ad freshness, variety, and fatigue across large creative portfolios. Requirements - Confident reading and interpreting creative KPIs: ROAS, CTR, CPA, Hook Rate, Thumbstop Rate, View Rate, and conversion metrics. - Experience designing and managing A/B testing frameworks for creative variables. - Strong briefing skills and the ability to provide sharp feedback on creative output. - Experience working cross-functionally with media buyers, growth teams, copywriters, and video editors. Benefits - A fully remote position with real ownership over the creative strategy. - Competitive compensation and exposure across a growing portfolio of DTC brands. - A data-driven team that shares results openly. - A culture that values speed, intellectual honesty, and continuous improvement.