• Research and own Driftrock’s customer and market insights. Translate these into positioning, messaging, and content that spans the full buyer journey. • Translate Driftrock’s platform capabilities into clear, compelling go-to-market materials, including sales decks, one-pagers, and pitch narratives, that enable the sales team to tell a consistent, differentiated story. • Build and own Driftrock’s thought leadership programme, drawing on internal expertise, platform data, and the automotive industry landscape to produce webinars, guides, articles, and social content that grow brand authority in the automotive marketing space. • Partner with our data team to turn Driftrock’s platform benchmarks and industry data into original insight content, establishing Driftrock as the go-to authority on automotive lead generation, conversion rates, and campaign performance. • Partner with the Commercial Team and Customer Success to produce customer case studies, bringing stories to life in formats usable across sales, events, and digital. • Own our sales enablement content, including competitive battlecards, objection-handling frameworks, and conversation guides, ensuring the sales team can confidently position Driftrock against all alternatives. • Own product marketing for new features and product launches, leading positioning, messaging, sales preparation, and launch content for new capabilities as the platform evolves.

Role Description UPSTACK is in the middle of a meaningful transformation - from a relationship-driven technology advisory firm to an AI-augmented advisory platform built on proprietary data. Where every client engagement makes the next recommendation smarter, creating a compounding intelligence advantage that no competitor can replicate. This role reports directly to the Director of Product & Growth Marketing. You will own the content engine that powers our demand generation campaigns, thought leadership, sales enablement, and brand presence. This is an execution-first role that requires real editorial judgment and an AI-forward mindset. You think about how content, automation, and AI tools work together to move faster, produce more, and drive better outcomes. You bring ideas about how AI can improve the way we create, distribute, and measure content. Key Responsibilities - Content & Thought Leadership - Long-form articles, executive POVs, and ghostwritten thought leadership for target verticals - Blog strategy and execution: drafting, managing approvals, publishing - Case studies and client proof narratives (in partnership with cross-functional teams) - Sales enablement collateral: one-pagers, campaign assets, leave-behinds - Organic Social & Brand Presence - LinkedIn content calendar: company page management, executive/advisor voice content, engagement cadence - Amplification strategy for thought leadership and campaign content - Campaign & Email Execution - Email nurture sequences and campaign sends built and deployed in HubSpot - Landing page copy and CTA optimization in collaboration with the Performance Marketing lead - ICP-specific content tailored to personas - Website & SEO - Website copy updates and refreshes as messaging evolves - SEO-informed content production in partnership with the Performance Marketing lead - Events & PR Support - Pre- and post-event content, logistics support as needed - Company announcements, press releases, and basic media hygiene - AI Operations - Actively use AI tools (e.g., Claude, ChatGPT, Perplexity, etc.) to accelerate content production and ideation - Bring forward ideas and implement workflows for how AI can improve content operations across the team - Help establish UPSTACK's internal content AI playbook as the team matures Qualifications - 3–5+ years in B2B content marketing, ideally in technology, SaaS, or professional services - Strong writer with range - you can move from a crisp LinkedIn post to a long-form whitepaper without losing the thread or the audience - AI-forward by default - you are already using AI tools in your daily workflow, have a point of view on what works, and are excited to push further - Comfortable in a build environment - there is no inherited playbook here; high ownership is expected and rewarded - Organized, self-directed, and execution-focused - you can manage multiple content streams without dropping balls Preferred Tools & Experience - HubSpot: ability to build emails, landing pages, and manage lists without needing a developer (strongly preferred) - SEMrush or Ahrefs: keyword research, content gap analysis, SEO performance tracking - LinkedIn Campaign Manager: organic strategy and/or paid amplification experience - Asana: Content calendar and project management - Canva or Adobe Express: light design for social and campaign assets - Gong or similar: familiarity with sales call intelligence to inform content strategy a plus - Analytics: content performance measurement Salary Range The salary range for this role is $80,000.00 to $100,000.00. Closing UPSTACK is an Equal Opportunity Employer and does not discriminate based on race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, UPSTACK will consider employment for all qualified applicants. UPSTACK is committed to providing reasonable accommodations to individuals with disabilities as required by applicable law. Accommodations may include adjustments to the application, interview, or assessment process, as well as modifications to the work environment or job duties to enable individuals to perform the essential functions of the role. Requests for accommodations will be evaluated on a case-by-case basis and provided unless they impose an undue hardship on the organization. At this time, UPSTACK will not sponsor a new applicant for employment authorization for this position. We endeavor to make the application process accessible to all applicants. If you would like to contact us regarding accessibility and/or need assistance completing the application process, please contact us at recruiting@upstack.com .

Role Description Precisamos de um(a) Fornecedor(a) Conteudista Revisor(a) Técnico(a), com experiência em Saúde e Segurança do Trabalho no contexto rural, para atuação na análise e revisão de conteúdos educacionais. Buscamos um perfil com domínio técnico e capacidade de transformar e qualificar conteúdos, garantindo clareza, precisão e aplicabilidade prática para a formação de profissionais do setor agropecuário. - Revisar tecnicamente o mapa de conteúdo e materiais educacionais, assegurando alinhamento entre conteúdos, competências e objetivos de aprendizagem. - Revisar o conteúdo bruto (textos), materiais complementares e atividades educacionais, garantindo consistência técnica, clareza conceitual e qualidade das informações. - Adequar o conteúdo para uma linguagem acessível e aplicada, podendo complementar conceitos, incluir exemplos práticos e sugerir melhorias sempre que necessário. - Validar imagens e recursos visuais, indicando ajustes ou substituições quando necessário. - Participar de alinhamentos com o time do projeto e realizar ajustes conforme solicitações. Qualifications - Formação superior em áreas como Engenharia de Segurança do Trabalho, Engenharia Agronômica, Medicina Veterinária, Zootecnia ou áreas correlatas. - Experiência comprovada em Saúde e Segurança do Trabalho, preferencialmente no contexto rural. - Conhecimento aplicado sobre identificação e análise de riscos ocupacionais, programas de prevenção e organização da SST no meio rural. - Domínio das Normas Regulamentadoras, especialmente NR-01 (GRO) e NR-31. - Experiência com interpretação de laudos técnicos e análise de dados de SST. - Vivência com revisão, curadoria ou produção de conteúdos técnicos ou educacionais. - Desejável experiência com educação profissional, cursos técnicos ou educação a distância (EaD). - Desejável pós-graduação em Segurança do Trabalho, Saúde Ocupacional, Gestão de Riscos ou áreas correlatas. Requirements - Identificação e Análise de Riscos Ocupacionais: Domínio na identificação de perigos, avaliação de riscos e definição de medidas de controle no contexto rural. - Normas e Estrutura da SST: Conhecimento sobre organização da segurança e saúde no trabalho no Brasil, incluindo NR-01, NR-31, responsabilidades legais e programas obrigatórios. - Programas de Prevenção: Familiaridade com estruturas como SESMTR, CIPATR, PGRTR, PCMSO e LTCAT, e sua aplicação prática no setor agropecuário. - Interpretação de Dados e Laudos Técnicos: Capacidade de analisar informações qualitativas e quantitativas relacionadas à SST. - Revisão e Curadoria de Conteúdo Técnico: Habilidade para revisar, ajustar e qualificar conteúdos, garantindo precisão técnica e coerência. - Adequação Pedagógica e Comunicação Técnica: Capacidade de tornar conteúdos acessíveis, claros e aplicáveis, além de compreender a comunicação técnica em contextos multidisciplinares. Company Description

Role Description One of the most consequential questions of our time, what happens to human agency when AI reshapes everything, doesn't have a dominant voice yet. We intend to be that voice. This is the role that builds it. You're not inheriting a content function. You're building a media platform and a movement from a position that already has real momentum. The blog, the podcast, the social presence, the book, the newsletter - you own all of it, across both our founder's personal brand and the Human Agency company brand. You'll treat it like your own business, because in every way that matters, it is. The person who does this well won't just be a great content operator. They'll be the engine behind one of the most compelling voices in a conversation the world is paying close attention to right now. What You'll Own - Track One: Founder Brand - Build and operate the content machine that turns our founder's expertise and point of view into a distributed, high-reach presence across every platform that matters. - Grow and manage the founder's presence across LinkedIn, Instagram, Substack, and podcast. - Write and produce social content yourself, and build AI agents that generate strong first drafts you then shape and finesse. - Own the full content pipeline: ideation, production, trafficking, scheduling, and distribution across every channel. - Build and run the analytics layer, tracking what's performing, understanding why, and using those signals to inform what gets made next. - Own the commercial side: podcast sponsorships, partnership deals, speaking pipeline, paid products. - Develop systems so the founder contributes the thinking and you build the machine that turns it into content at scale. - Track Two: Human Agency Brand - Build and maintain a consistent editorial voice for Human Agency as a company. - Own the blog, company social presence, and team thought leadership content. - Set the editorial standard and make sure everything we publish feels like it came from somewhere real, not a content factory. - Build systems that let the broader team contribute without you becoming the bottleneck. The AI Requirement - This is non-negotiable: you are obsessed with using AI to make yourself more productive, not to replace your judgment, but to multiply your output. - You build AI agents and automated workflows to handle the repeatable parts of content production. - You use those tools to produce at a volume that would otherwise require a full team. - You stay in the loop as the human editor and taste-maker, ensuring nothing that ships feels like AI slop. - You have strong opinions about where AI content tools are headed and you're already building toward it. - If AI is something you've been meaning to get around to, this isn't the place to figure it out. You should already be experimenting, building, and shipping with it. Qualifications - You've lived in the creator economy. Not adjacent to it, but in it. - You know how the LinkedIn algorithm actually works today, not eighteen months ago. - You follow the podcast trades and understand CPMs, dynamic ad insertion, and what a real sponsorship deal requires on both sides of the table. - You read Substack not just as a consumer but as someone who studies why things grow. - You have opinions about what the major platforms are doing and what it means for content strategy. - You might have built your own platform or you've been the engine behind someone else's (a founder, an investor, an executive) who now has a serious following. - You're commercially wired from the start. You think about hooks, conversion, and distribution the way a marketer thinks about pipeline, obsessively, with data. - You also have genuine editorial taste. The combination is what makes you unusual. Requirements - Proof that you've done this before is worth more than anything else on your resume. - A founder, executive, or public figure's following you grew, with real numbers attached. - A podcast you launched or operated with actual commercial outcomes: sponsors landed, audience built. - A newsletter or Substack you grew to a meaningful subscriber base. - Content you connected directly to revenue (deals, paid products, or partnerships that trace back to something you built). - AI workflows or agents you've built to scale your own content production. Benefits - Equal Opportunity Employer. - Valued diverse perspectives and commitment to building inclusive, high-performing teams. Equal Opportunity Commitment Human Agency is an Equal Opportunity Employer. We value diverse perspectives and are committed to building inclusive, high-performing teams where everyone can do their best work. To apply: Tell us what you've built, what the numbers were, and why this particular moment makes this the right move. A portfolio or links to your work matter more than a cover letter. We're looking for proof, not polish.