Role Description The Marketing Specialist plays a key role in designing, shaping, and executing strategies to promote our full range of offerings including translation, interpretation, localization, and language technology solutions. They bridge strategy and day-to-day delivery, ensuring campaigns, content, and initiatives align with the brand strategy. - Focus on B2B sectors such as healthcare, legal, government, education, and corporate industries. - Blend strategic thinking with hands-on execution. DUTIES AND RESPONSIBILITIES - Marketing - Planning and Execution: - Work closely with the Marketing Manager to create and execute annual plans. - Manage MCIS’s brand positioning, messaging, value propositions, channels, & market focus. - Manage marketing mix: Product (Services), Price, Place, and Promotions. - Plan, create, & execute new service offerings catering to specific market segments. - Content Creation & Management: - Create targeted content for industry segments (e.g., healthcare, legal, government). - Develop website content, email campaigns, newsletters, and case studies. - Create social media content and postings weekly (primarily for B2B). - Ensure messaging is accurate, culturally sensitive, and industry-specific. - Assist in creating marketing materials (emails, social posts, brochures, presentations). - Coordinate content calendars and publishing schedules with other departments. - Proofread and ensure consistency in messaging and branding. - Work with designers, writers, or external agencies when required. - Brand & Positioning Support: - Assist Marketing Manager in rebranding initiatives. - Maintain brand consistency across channels. - Support positioning of AI vs human services. - Digital Marketing & Analytics: - Monitor website performance, SEO, paid Google ads, and campaign metrics. - Reinforce AODA compliance. - Track KPIs such as leads, conversions, and ROI. - Use tools like Google Analytics, HubSpot Marketing, and CRM systems. - Update website content (CMS platforms). - Manage or schedule posts on social media channels. - Support email marketing campaigns (build, test, send & analyze). - Data Tracking & Reporting: - Monitor campaign performance (opens, clicks, leads, conversions overall reach). - Compile reports and dashboards for various teams and campaigns. - Maintain CRM or marketing databases in HubSpot. - Identify trends and highlight insights to the Marketing Manager based on reports. - Campaign Execution & Coordination: - Support and launch campaigns for all MCIS existing and new services (including AI and human). - Coordinate timelines, assets, and approvals across teams. - Manage campaign calendars (email, social, events). - Lead Generation Support: - Build and manage email campaigns and lists. - Manage business funnels for potential target leads. - Support webinars and create downloadable assets. - Work with Business Development to pass and track leads. - Manage Website Chatbots to generate leads. - Event & Webinar Coordination: - Help organize events, webinars, and trade shows. - Coordinate logistics (registration, vendors, materials). - Support promotion and post-event follow-up. - Track attendance and engagement metrics. - RFP & Proposal Support: - Assist in preparing RFP responses for government and healthcare clients. - Develop marketing collateral for proposals. - Ensure consistent branding and messaging. - Trade Show/Events: - Plan and manage participation in trade shows, conferences, webinars, and industry events. - Build marketing partnerships with associations, buying groups, or networks relevant to our business. - Maintain a conference database of all conferences attended. - Coordinate and arrange shipment of displayers, literature, and presentations. - Manage annual budget for trade shows. - Any other duties that are assigned that are reasonably within the scope of this position. Qualifications - General post-secondary education (university degree/college diploma) with a focus on Business Administration or Marketing. - A combination of experience and training is required. - Minimum of 3 years of related experience in sales, creating and analyzing sales reports, and responding to client needs. Requirements - Developed expertise in online and social media marketing. - Proficiency in Adobe Express, Canva, Mailchimp & video creation apps, Microsoft Excel, PowerPoint & Word, WordPress, HubSpot Marketing platform, and Google Analytics. - Strong writing and communication skills. - Project management and organization skills. - Understanding of B2B marketing funnels. - Cross-functional collaboration. Benefits - Accommodations for job applicants with disabilities are available on request. Closing Date This posting will remain open until the position is filled. Application Process The application process will include an interview with the hiring panel. Successful candidates would then proceed to a reference check and a background check. Use of AI We utilize artificial intelligence (AI) tools during the recruitment process to enhance the efficiency and effectiveness of candidate screening and selection. If you have any questions or concerns regarding the use of AI in your application, please feel free to reach out to us.

Support market research and analysis to generate actionable insights for marketing decisions. Collaborate with cross-functional teams to translate findings into clear recommendations and effective presentations. Monitor industry trends to inform...

Title: Marketing Manager, Penguin Random House Grupo Editorial (Spanish Books) (Hybrid) Location: Miami United States Job Description: Penguin Random House Grupo Editorial, the world's leader in Spanish-language publishing, has an exciting opportunity for a Marketing Manager to join our US team located in Miami, Fl. Reporting to the Marketing Director, this role will work as part of a collaborative team to develop and implement traditional and digital marketing and publicity strategies for a wide range of fiction and nonfiction titles across PRHGE's adult, juvenile and children's, and religious imprints, tailored to their respective audiences. The Marketing Manager will interact closely with Marketing, Sales, and Editorial teams and communicate closely with authors, booksellers, book fairs, and media. You will also collaborate with marketing, PR, and editorial colleagues in all global territories.  We're a small, collaborative, and creative group, looking for someone who is energized by our books and eager to build our platforms and meet our sales goals. This is an exciting opportunity for an engaged and enthusiastic marketer. We are a close-knit team that welcomes creative thinkers and those excited to be working on high quality books for adults. The ideal candidate will be passionate about books and skilled in crafting and executing innovative marketing strategies. Specific responsibilities include: - Develop and implement comprehensive marketing strategies and campaigns in collaboration with cross-functional teams to achieve business objectives. - Lead and execute book launch initiatives, partnering closely with authors, media, customers, and internal teams to support media tours and related publicity and marketing efforts, including occasional travel for author tours. - Plan, coordinate, and attend book presentations and author events, often in the evening and occasionally on weekends. - Build and maintain relationships with media, bloggers, and influencers to secure coverage for books and authors; collaborate on the creation and distribution of press materials. - Execute email marketing campaigns in coordination with the team, including content creation, scheduling, and performance optimization. - Manage and contribute to social media channels, ensuring alignment with overall marketing and brand strategies. - Track, analyze, and report on performance metrics for all marketing efforts, leveraging both quantitative and qualitative data from multiple sources. - Collaborate with internal teams to plan and coordinate participation in trade shows, book fairs, and author events. - Communicate marketing plans and strategies effectively across departments, as well as with authors, agents, and other business partners, ensuring alignment with editorial, sales, and leadership goals. - Support the creation and production of catalogs and marketing assets, as well as sales collateral and author promotional materials. - Provide digital marketing and website support in coordination with internal and external partners. - Actively contribute to team initiatives, brainstorming sessions, and continuous improvement efforts. - Support additional projects and responsibilities as needed. Please apply if you meet the following qualifications: - Native-level Spanish proficiency and fluency in English. - Knowledge of the U.S. Hispanic market preferred. - Collaborative leadership skills, with the ability to guide, support, and motivate teams toward shared goals. - Highly organized and detail-oriented, with strong project management and execution skills. - Excellent communication and interpersonal skills, with a customer-focused and solutions-oriented mindset. - Adaptable and proactive, with openness to feedback, new technologies, and evolving ways of working. - Strong analytical skills, with the ability to interpret data and align insights with business objectives. - Experience integrating digital marketing, traditional editorial marketing, and publicity strategies. - Proficiency in Canva or Adobe Photoshop and Microsoft Office; InDesign knowledge is a plus. The salary for this position is $73,500.  All positions are currently eligible for annual profit award or bonus, subject to Company results. This hybrid position requires working from our Miami office on two set days each week, with additional in-office days required as needed. Candidates should live within a reasonable commuting distance of our Miami office.

Marketing Analytics Director Location: Arden Hills United States Full time Job Description: This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F). This role does not offer full remote/virtual. The Director, Marketing Analytics leads how marketing performance is measured and interpreted, making sure it guides decisions and actions across brands and business units. This role is accountable for building systems, standards, and processes that ensure marketing investment decisions are grounded in performance insights, credible measurement and tied to business growth. The Director, Marketing Analytics helps build and create a culture of measurement to drive decision making. This role ensures measurement marketing technology serves marketing strategy-by shaping how tools are applied, prioritized, and integrated into everyday marketing work. Key Responsibilities Measurement Vision, Strategy & Governance - Own the enterprise vision for marketing measurement, balancing short‑term ROI, long‑term brand building, and learning. - Establish and govern measurement standards, operating principles, and decision frameworks used across brands and channels. - Define what measurement questions matter at the enterprise level-and which do not-creating focus and clarity. - Ensure consistency across brands while allowing intentional flexibility based on business context. Business Integration & Executive Partnership - Act as a strategic thought partner to senior marketing, finance, and business leaders on investment decisions. - Frame measurement insights in the context of trade‑offs, opportunity cost, and risk, not just performance. - Simplify complex data, analytics, and insights into clear thought leadership, performance storytelling, and compelling narratives-translating complexity into messaging the organization can use to drive decisions, action, and momentum. - Guide the measurement POV in annual planning, execution, and multi‑year growth discussions. People & Leadership Development - Lead and develop talent across measurement and analytics roles. - Build a strong bench of leaders who can independently drive measurement strategy. - Create clarity of roles, decision rights, and accountability. - Coach leaders on enterprise thinking, not just analytical rigor. Advanced Measurement Portfolio (MMM, Causal, Incrementality) - Provide leadership oversight for MMM, econometric, and causal measurement strategies-not as a practitioner, but as an owner of quality and application. - Set expectations for how different methods are used, combined, and interpreted. - Decide when advanced analytics are worth the investment, and when simpler approaches are sufficient. - Coach your team and stakeholders to elevate outputs that directly inform planning, optimization, and budget decisions. MarTech, Measurement Innovation, & Future Readiness - Bring a forward‑looking, marketing‑led perspective on the application of marketing technology- maximizing existing investments and anticipating emerging tools and capabilities can improve marketing analytic practices. - This role will serve as a key marketing liaison for marketing technology, partnering closely with IT to ensure marketing applications and platforms are integrated, scalable, and effectively enable modern marketing practices. - Set the innovation agenda for marketing measurement, including AI, automation, and predictive approaches. Decide where experimentation is valuable and where standardization is required. - Ensure innovation translates into durable capability, not one‑off pilots. - Position the organization for future measurement challenges (privacy, signal loss, channel fragmentation). Systems, Scale & Operating Model - Leverage deep data and marketing analytics expertise to build and define measurement systems and workflows that scale across brands and teams. - Partner intentionally with Marketing, IT, Agency, and Finance teams to reduce fragmentation and manual work. - Partner with Business and IT teams to build a sustainable measurement operating cadence (planning → learning → optimization → review). - Ensure measurement capability keeps pace with marketing complexity and speed. What Success Looks Like: - Marketing leaders make faster, more confident investment decisions. - Measurement is viewed as a strategic asset, not a reporting function. - Fewer, better questions drive learning and action. - Advanced analytics are trusted and understood. - Measurement capability scales without dependency on a single role. Required Experience & Capabilities - 15+ years in marketing measurement, analytics leadership, or performance strategy. - Demonstrated experience influencing executive decision‑making. - Strong understanding of brand and performance measurement trade‑offs. - Experience operating in complex, matrixed, multi‑brand environments. - Ability to lead through context, alignment, and prioritization rather than direct control. The salary range for this role is $163,520 - $245,280. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges. Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities. About Land O'Lakes, Inc. Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.