• Conduct proactive prospecting via phone, WhatsApp, email, and other communication channels to identify qualified leads and convert opportunities into meetings; • Develop and maintain a consistently updated and managed lead pipeline, ensuring meetings take place; • Qualify leads based on predefined criteria, ensuring only qualified opportunities are passed to the sales team; • Understand potential customers’ needs and challenges and clearly articulate how our solution can add value to them; • Collaborate effectively with the sales team to ensure a smooth handoff of qualified leads into the sales process; • Use our systems and other tools appropriately to track activities and maintain accurate records of interactions with prospects; • Stay up to date on trends in the dental industry and on the features and benefits of our software solution; • Occasionally present area metrics in OKR meetings; • Assist in creating OKRs as part of the commercial team; • Record best practices and learnings in our logging tool (Confluence); • Analyze your metrics daily to identify areas for improvement; • Participate in team activities such as immersions, sales coaching, forecast meetings, process creation, training, etc.

Role Description We're looking for an experienced Senior Wholesale Sales Representative with a strong background in men's streetwear to lead and scale our wholesale business across Canada and the United States, South America. This role is ideal for a senior professional (7+ years) who brings established buyer relationships, a strategic sales mindset, and hands-on experience representing streetwear brands at international trade shows. - Manage and grow wholesale accounts across Canada & the USA & South America - Build and maintain long-term buyer relationships - Drive seasonal wholesale strategy and revenue growth - Represent GUAPI at trade shows and market weeks (Canada, USA, and international attendance) - Present collections, negotiate orders, and close seasonal buys - Track buyer performance using Brandboom and CRM tools - Collaborate internally on launches, pricing, and wholesale planning Qualifications - 7+ years of wholesale sales experience in men's streetwear - Based in Toronto - Strong USA, Canada American buyer network - Experience attending American trade shows (Europe/Asia are a plus) - Expert-level Brandboom experience - Strategic, relationship-driven, and commercially focused - Spanish fluency is a plus Requirements - Engagement: Contract / commission-based (details discussed with shortlisted candidates) - Territory: Canada & USA & South America - Long-term opportunity with a growing global brand

• Proactively reach out to targeted prospects via outbound calls, emails, and multi-channel outreach. • Qualify leads, understand pain points, and schedule high-quality meetings for Account Executives. • Manage and nurture early-stage opportunities from first contact through handoff. • Clearly articulate Keycafe’s SmartBox value proposition and how it solves operational challenges. • Consistently meet and exceed weekly/monthly outreach and booking quotas. • Collaborate with sales and marketing to refine messaging, targeting, and outreach strategy. • Maintain accurate activity tracking and lead notes in CRM systems.

Role Description As a Sales Development Representative, you will serve as the front line of pipeline generation. You will identify, engage, and qualify manufacturing prospects, helping translate market interest into meaningful sales conversations. This is a high-visibility, performance-driven role with clear impact on company growth. You will work closely with Sales and Marketing to drive top-of-funnel momentum while building the foundation for a long-term career in sales. As Sales Development Representative, you will: - Identify and prospect target manufacturing accounts across SMB, mid-market, and enterprise segments - Generate marketing qualified leads and schedule meetings for Account Executives - Follow up on inbound interest from form submissions, webinars, trade shows, and campaigns - Build outbound prospecting lists and execute multi-channel outreach via phone, email, and social platforms - Monitor website engagement and identify high-intent prospects for proactive outreach - Create and test outreach sequences to improve response and conversion rates - Leverage tools including HubSpot, Salesforce, LinkedIn, and ZoomInfo to manage outreach and pipeline - Collaborate closely with Sales and Marketing to align messaging and improve campaign effectiveness - Maintain disciplined activity tracking and CRM hygiene Qualifications - 1–2 years of success in a structured outbound sales or business development environment - Demonstrated ability to meet or exceed activity and pipeline KPIs - Comfort communicating with Director, VP, and C-level stakeholders via phone and email - Process-oriented mindset with strong attention to detail - Ability to operate effectively in a fast-paced, high-growth environment - Strong internal motivation and desire to build a long-term sales career - Collaborative team player with a competitive drive - Excellent English language skills (verbal, written) Requirements - Experience selling into industrial automation, manufacturing, or other B2B industrial environments (bonus points) Benefits - Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors - Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup - Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses - Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy Company Description Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production. The Go-To-Market Team is responsible for ensuring customers realize measurable value from the automation we deploy. Customer Success serves as the connective tissue between customers and internal teams, ensuring expectations are clear, communication is proactive, and execution is coordinated.