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Empowering Music Creators Everywhere
Associate Product Marketing Director
Location
United States
Posted
136 days ago
Salary
$157.0K - $196.2K / year
Seniority
Lead
Job Description
Associate Product Marketing Director
Splice
• Own category strategy and growth for INSTRUMENT, including positioning, narrative, customer definition, and long-term market opportunity. • Be accountable for measurable business impact, with INSTRUMENT expected to drive the majority of growth across the instrument portfolio. • Lead GTM strategy end to end, spanning major launches, in-product moments, and evergreen initiatives that compound growth over time. • Partner deeply with Product leadership to influence product roadmap decisions and tradeoffs based on customer value, market fit, and growth potential. • Define and evolve core audiences and use cases, grounding strategy in real creator workflows and behaviors. • Establish and own success metrics across adoption, activation, retention, and monetization, co-owning outcomes with Product and Growth. • Inspire and elevate creative marketing execution, setting a high bar for originality, craft, and engagement across campaigns and tactics. • Operate as a senior cross-functional leader, aligning Product, Marketing, Growth, Data, and Partnerships around a shared strategy and learning agenda.
Job Requirements
- 7–10+ years of Product Marketing experience, with demonstrated ownership of strategy, GTM, and growth outcomes
- Experience owning a major product, category, or growth surface, with accountability for real business results
- Proven ability to influence product direction through positioning, customer insight, and market perspective
- Deep fluency in GTM strategy, including launches, evergreen growth, and in-product moments
- Experience defining customer segments, use cases, and narratives that meaningfully shape product and marketing decisions
- Comfort operating in complex product portfolios with multiple brands, surfaces, or bundled offerings
- Effective cross-functional leader, able to operate as a peer to Product, Growth, and Marketing leaders
- Strong analytical instincts, with the ability to define success metrics and interpret impact, even in imperfect or ambiguous systems
- Excellent written and verbal communication skills, with the ability to create clarity, alignment, and momentum at the senior level.
Benefits
- Competitive pay with annual reviews
- Equity opportunities
- Unlimited PTO to recharge and thrive
- Comprehensive medical, dental, and vision coverage for you and your dependents
- 401(k) plan with immediate vesting and company match
- 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents
- Work remotely or connect at our office hubs and creative spaces worldwide
- Annual learning budget, leadership programs, and team ambassador opportunities
- Inclusive events, team meet-ups, and vibrant Employee Resource Groups
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