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Workiva is the cloud development company behind Wdesk, a leading enterprise collaboration and work management platform used by thousands of organizations around
Product Marketing Director – Platform
Location
United States
Posted
137 days ago
Salary
$154K - $250K / year
Seniority
Lead
Job Description
Product Marketing Director – Platform
Workiva
• Define and evolve platform-level positioning and messaging, ensuring consistency across our brand and solution areas while clearly articulating Workiva’s differentiated value • Lead platform storytelling for flagship moments, including the Workiva Amplify product keynote and other executive-level presentations • Lead the creation and evolution of Workiva’s corporate pitch deck and enable the global sales organization to articulate Workiva’s differentiating value proposition • Partner on Workiva’s quarterly marketing moments program, aligning major product launches with high-visibility marketing events to amplify impact, accelerate awareness, and create meaningful market moments • Drive thought leadership through content, messaging, and speaking opportunities and partner with Demand Generation to support large, integrated campaigns that drive platform awareness for the company • Measure and optimize the efficacy of our platform messaging in-market • Meet with customers, analysts, and partners to define and validate key value pillars • Present to executive leadership with insights, recommendations, and updates that support platform growth and strategic priorities
Job Requirements
- Bachelor’s degree in Marketing or a related field
- 10+ years of experience in product marketing or closely related roles (e.g., product management, corporate marketing, industry marketing, or sales)
- B2B SaaS product marketing experience, particularly in platform, data, AI, or enterprise software
- Exceptional communication and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives
- Experience supporting platform or portfolio-level GTM strategies (vs. single solutions)
- Strong understanding of enterprise buyer personas (e.g., CFO, CIO, CISO) and complex buying motions
- Proven success collaborating with cross-functional leadership across Product, Sales, Marketing, Enablement, RevOps, and Customer Success
- Strong analytical skills, with experience using pipeline, bookings, and performance data to guide GTM decisions
- MBA preferred
Benefits
- Discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
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