• Execute strategic sales and business development plans to drive profitable growth across assigned markets, product lines, and regions • Identify, develop, and track project opportunities; influence specifications and position MAPEI solutions early in the project lifecycle • Build and maintain strong relationships with AEC firms, design professionals, contractors, distributors, owners, and public authorities • Partner with Sales Representatives to deliver presentations, product demonstrations, and consultative technical solutions • Conduct market analysis to identify customer needs, industry trends, and competitive positioning • Support product launches and go-to-market strategies in collaboration with Product Line Management and R&D • Provide technical support through client education, jobsite visits, applicator training, and industry presentations (AIA/PDH) • Expand networks of engineers, contractors, and industry influencers to increase market penetration and product specification • Represent MAPEI at trade shows, industry events, and professional associations • Collaborate cross-functionally to align strategy, share insights, and drive business results • Adhere to all MAPEI policies, safety rules, and work procedures • Perform assigned tasks in conformance with procedures and instructions established in the Business Management System (BMS) and in compliance with applicable Environmental, Health, and Safety (EHS) regulatory requirements

• Prospect and generate pipeline through outbound channels (cold calls, email campaigns, LinkedIn outreach) targeting companies using or considering Salesforce • Identify and qualify opportunities related to: Salesforce implementation or re-implementation, CRM optimization and automation, Sales, marketing, and customer success workflows, Data hygiene, reporting, and RevOps alignment • Engage decision-makers (VP Sales, Head of RevOps, Marketing Directors, Founders) in consultative conversations • Run targeted outbound campaigns (email sequences, LinkedIn campaigns, webinars focused on Salesforce use cases) • Analyze campaign performance and continuously refine messaging, ICP targeting, and outreach strategy • Schedule qualified discovery calls and demos for the Director of Sales and Salesforce consultants • Maintain accurate pipeline and activity tracking within the CRM (Salesforce or HubSpot) • Collaborate closely with sales and delivery teams to align messaging with real client pain points and use cases • Provide feedback on market trends, common Salesforce challenges, and competitive landscape

• The Business Development Associate has key responsibilities within four critical products lines: Site Network - Elligo Integrated Research Organization(IRO), Decentralized Clinical Trial Services (DCT), Patient Travel Services (concierge travel support, Patient reimbursement, patient stipends), Patient Recruitment Support. • This role will be responsible for locating leads/ business opportunities, prospecting, and closing sales. • Working with Chief Growth Officer and Finance to track and forecast opportunities will convert to formal awards. • This role oversees a strategic territory, or named accounts, responsible for conducting new and existing client outreach to bring in new clinical trial opportunities, within the four product lines described above. • Outreach duties include: Performs outreach, develops, and maintains relationships to cultivate new study opportunities from an established territory, or named accounts, of small to large sponsor companies and CRO companies. • Manage, nurture, and convert study leads into study opportunities through following the Company's prospecting workflows and other study lead outreach drivers. • Assess and analyze a prospects current process and requirements to effectively conduct outreach and increase success of converting leads to opportunities. • Provide engaging and articulate information about value proposition to potential sponsors/CROs. • Build and maintain relationships with several small to large sponsor companies and CROs through continual and relevant communications. • Key client facing contact that will attend conferences with the goal of landing new business and exposure for the company. • Learn to manage the clinical trial process to effectively convert the “lead” into an “opportunity” and ultimately an “Award” throughout the sales cycle. • Management of designated sponsor/CRO partnerships which includes management of an established workflow to maximize our relationship, generate a significant number of studies, connect the right sites to those studies and mitigate any problems or issues. • Meet personal targets and effectively contribute to monthly and quarterly goals. • Daily use of Salesforce for business development and relationship management tracking and ensuring all Salesforce records are kept updated and standardized processes are followed.

• Developing and expanding the Out of Hospital (OOH) business in Switzerland, with a strong focus on advanced NPWT solutions • Act as a strategic link between Sales, Clinical, Marketing and external partners, creating sustainable business models beyond the traditional hospital environment (e.g. nursing organizations, homecare providers, and office-based settings) • Develop and implement a national OOH business development strategy for NPWT in Switzerland • Identify, assess and prioritize new business opportunities, care pathways and partnerships within the OOH segment • Build scalable business models to drive sustainable market and revenue growth outside the hospital setting • Analyze the Swiss Out of Hospital (OOH) market, including wound care nurses, nursing organizations, homecare providers, social service organizations and social insurance institutions (e.g. health insurance companies) • Establish and maintain strong relationships with key stakeholders, including insurance representatives, KOLs, healthcare professionals and decision-makers • Actively build and manage an OOH wound care community to promote therapy adoption, education and knowledge exchange • Promote clinically and economically appropriate use of NPWT in home and outpatient settings • Collaborate closely with Clinical and Sales teams to develop evidence-based value propositions and training concepts • Support product launches, pilot projects and therapy implementations within the OOH environment • Work closely with Sales, Marketing, Clinical Specialists and leadership teams • Contribute to national and international projects to further develop the OOH strategy • Ensure structured documentation, reporting and performance tracking of business development activities