• Plan, coordinate, and execute omni-channel CRM campaigns across email, push, SMS, and in-app—driving customer conversion, retention, and reactivation • Manage complex, multi-step campaign workflows end-to-end—from briefing and build through QA, scheduling, and post-send analysis • Use SQL and data tools to pull audience segments, validate campaign targeting, and surface performance insights that inform ongoing optimization • Review and validate all copy, creative assets, terms and conditions, bonus amounts, and targeting criteria to ensure accuracy and compliance prior to launch • Manage direct mail campaigns from concept through delivery—coordinating print production schedules, vendor timelines, and postal deadlines to ensure on-time, accurate execution • Act as a key liaison between CRM, creative, product, and commercial teams—keeping stakeholders aligned, projects on track, and communication clear • Utilize CRM platforms (e.g., Braze, Optimove) to configure, test, and troubleshoot campaigns and bonus promotions, including end-to-end A/B testing setups • Ensure all activity complies with relevant legal regulations, company guidelines, and CRM best practices across every channel and jurisdiction • Actively contribute to the continuous improvement of Omni Channel Team processes, procedures and systems.

• Relationship Management: Build and maintain strong relationships with key stakeholders, acting as a trusted advisor and strategic partner. • Customer Advocacy & Success Planning: Understand customer goals, develop success plans, and align API solutions to drive business value. • Product Adoption & Optimization: Monitor usage patterns, identify opportunities for expansion, and provide best practices to maximize API adoption. • Proactive Engagement & Issue Resolution: Act as the voice of the customer within Vonage, collaborating with support, product, and engineering teams to address challenges and improve the customer experience. • Renewals & Expansion: Identify upsell and cross-sell opportunities to drive revenue growth and customer retention. • Training & Enablement: Provide ongoing education and resources to ensure customers are leveraging the full potential of Vonage API solutions. • Feedback & Insights: Collect and relay customer feedback to internal teams to influence product improvements and roadmap priorities.

Role Description The Degrees business at Coursera partners with leading universities around the world to launch and scale online degree programs that deliver career-transformative outcomes for learners. The team works cross-functionally with marketing, enrollment, product, and operations to help partners meet their recruitment and revenue goals. As a Degree Success Manager, you will serve as the primary strategic and operational lead for a portfolio of university partners. You will own the degree component of the partnership, manage day-to-day relationships, oversee program performance, and ensure marketing and recruitment strategies are aligned with the program needs. Working closely with the Degrees marketing and enrollment teams, you’ll develop and deliver partner/program specific strategy briefs based on analysis of recruitment funnel. This role blends relationship management, marketing and recruitment strategy, and operational discipline. The right candidate will bring strong communication skills, data fluency, and a bias for action to help our partners succeed in every recruitment cycle. Key Responsibilities - Serve as the day-to-day point of contact for university partners’ degree programs, ensuring smooth coordination across marketing, enrollment, product, and support. - Partner with internal teams to develop program-specific marketing and recruitment strategies and plans aligned to partner goals and Coursera best practices. - Monitor and analyze funnel metrics to identify trends, risks, and optimization opportunities. - Collaborate with Enrollment to ensure lead quality, timely follow-up, and conversion improvements throughout the funnel. - Manage updates to degree program pages, webinar planning, email nurtures, and other promotional tactics in partnership with Degrees Growth Marketing team. - Lead quarterly recruitment reviews and degree QBRs by compiling data, insights, and recommendations to inform partner discussions. - Track and manage partner requests, escalations, and deliverables, ensuring issues are resolved quickly and communication remains proactive. - Build trusted relationships with partner stakeholders through transparency, responsiveness, and a commitment to shared success. Qualifications - 6+ years of experience in account management, recruitment marketing, or partner success roles supporting recruitment or marketing initiatives. - Demonstrated ability to manage client relationships and develop customized marketing or enrollment plans to address funnel challenges. - Analytical skills and experience using data to assess performance and guide decisions. - Excellent written and verbal communication skills; comfortable presenting to external partners and cross-functional leaders. - Strong organizational and project-management skills with the ability to manage multiple programs simultaneously. Preferred Qualifications - Experience in higher-education marketing, online enrollment management, or edtech partnerships. - Familiarity with marketing and enrollment funnels, CRM and marketing-automation tools. - Proven ability to translate marketing data and insights into actionable partner recommendations. - Track record of improving campaign or funnel performance through testing and optimization. - Ability to navigate ambiguity, build alignment, and execute in a fast-paced, matrixed environment. Company Description

• Drive the adoption of our platform among a diverse client base. • Understand customer needs deeply and guide them through personalized onboarding and ongoing engagement strategies. • Develop strong relationships with customers and implement strategies to increase customer retention and satisfaction. • Serve as the primary contact for any significant issues our customers face and coordinate with the appropriate internal teams for resolution. • Regularly check in with clients to ensure they are satisfied with our services. • Identify opportunities for upselling and cross-selling to help customers use more of our services. • Conduct webinars, create user guides, and provide other training materials to help customers understand our software. • Monitor and report on account health, usage, and client satisfaction metrics.