• Drive Business-to-Consumer Traffic • Drive beneficiary engagement. Build the marketing engine that gets soon-to-be and current Medicare beneficiaries to discover, trust, and use MyALEXHealth. We're not naive - this market is noisy, predatory, and confusing. Breaking through will take creativity, tenacity, and a willingness to try things that haven't been done before. • Own social media strategy. Pick the platforms where we can win (hint: not all of them). Build presence, generate leads, foster community. Befriend influencers who can amplify us. Create content that doesn't feel like "brand content." • Become obsessed with our users. Understand how new-to-Medicare consumers think, what they fear, where they seek information, what language resonates. Build relationships through helpful, honest communication that doesn't talk down to them. • Partnerships and visibility. Find organizations and influencers in the Medicare ecosystem who can help us build credibility and reach. Co-marketing, speaking gigs, media opportunities - whatever gets us in front of the right people. • Own the website. Strategy, execution, optimization. Make it a place people actually want to visit. • Keep tabs on competitors. Not to copy them - to know what's out there and where the gaps are. • Make a lot of stuff. Emails, posts, case studies, webinars, eBooks, direct mail, pitch decks, whatever it takes. You'll work with a Lead Writer and Visual Designer, but you're the strategist and quarterback. You know what to make, when to make it, and how to test whether it worked. • Manage leads and customers through Hubspot.  That’s our homebase and CRM. • Track everything. Monitor performance, test relentlessly, report what's working and what isn't. We learn as much from failures as successes - maybe more. • Stay compliant. Medicare marketing has rules. Lots of them. You'll make sure we follow them while still being ourselves.

• Contribute to the planning, execution, and performance management of Activation & Engagement efforts. • Crafting Campaign Strategy Brief(s) and integrating/ orchestrating execution across central capability teams. • Drive flywheel performance across channels (PESO). • Collaborate with cross-functional colleagues and coach and develop top marketing talent. • Advance consumer marketing capabilities to be fit-for-future. • Develop a deep understanding of consumer insights and market insights. • Support the localization of patient flow model and beliefs and behaviors for target consumer segments. • Contribute to defining Consumer Activation & Engagement Plans. • Support briefings to central capability teams and relevant agencies. • Track and manage role-specific scope and support alignment to strategy and priorities. • Partner with Consumer Creative & Advertising throughout campaign development and production processes. • Responsible for performance of activation and consumer-driven leakage at treatment decision. • Cultivate a team culture to enable extraordinary talent to thrive. • Represent the aspiration to be the world’s most people-centered, trusted medicine company.

Title: Travel and Marketing Coordinator – Join Our Award-Winning Travel Team **Are you passionate about travel and marketing? Do you love the idea of combining creativity with customer service to help clients explore the world? We are seeking a motivated Travel and Marketing Coordinator to help us connect clients with unforgettable travel experiences. You will play a key role in planning travel itineraries while supporting our marketing efforts to promote new destinations and services. About Us: We are a dynamic, customer-focused travel group that specializes in providing personalized travel services. As a Travel and Marketing Coordinator, you will help clients plan their trips while assisting in marketing efforts to engage new and existing customers. This role offers flexibility, a collaborative work environment, and the opportunity to be part of an award-winning team. Responsibilities: - Plan and coordinate travel itineraries for individual and group clients, including transportation, accommodations, and activities. - Work with clients to understand their travel preferences and provide tailored travel solutions. - Collaborate with the marketing team to promote travel packages, destinations, and services through various channels (social media, email, etc.). - Create and distribute marketing materials, including brochures, newsletters, and online content. - Assist in managing social media accounts and generating engaging content to promote the company’s services and destinations. - Ensure excellent customer service by addressing client inquiries, offering solutions, and following up on bookings.

Title: Travel and Marketing Coordinator – Join Our Award-Winning Travel Team **Are you passionate about travel and marketing? Do you love the idea of combining creativity with customer service to help clients explore the world? We are seeking a motivated Travel and Marketing Coordinator to help us connect clients with unforgettable travel experiences. You will play a key role in planning travel itineraries while supporting our marketing efforts to promote new destinations and services. About Us: We are a dynamic, customer-focused travel group that specializes in providing personalized travel services. As a Travel and Marketing Coordinator, you will help clients plan their trips while assisting in marketing efforts to engage new and existing customers. This role offers flexibility, a collaborative work environment, and the opportunity to be part of an award-winning team. Responsibilities: - Plan and coordinate travel itineraries for individual and group clients, including transportation, accommodations, and activities. - Work with clients to understand their travel preferences and provide tailored travel solutions. - Collaborate with the marketing team to promote travel packages, destinations, and services through various channels (social media, email, etc.). - Create and distribute marketing materials, including brochures, newsletters, and online content. - Assist in managing social media accounts and generating engaging content to promote the company’s services and destinations. - Ensure excellent customer service by addressing client inquiries, offering solutions, and following up on bookings.