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CRM Specialist

Location

Switzerland

Posted

40 days ago

Salary

$35K - $42K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

CRM Specialist

Air Apps

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies. • Manage and optimize CRM workflows, segmentation, and customer lifecycle automation. • Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance. • Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics. • Optimize email templates, A/B test subject lines, and improve deliverability. • Create and maintain customer segmentation strategies for targeted campaigns. • Collaborate with marketing, sales, and product teams to personalize customer interactions. • Implement behavioral triggers and automation workflows to improve retention. • Ensure compliance with GDPR, CCPA, and email marketing regulations. • Stay up to date with CRM trends, personalization strategies, and automation best practices.

Job Requirements

  • Around 3+ years of experience in CRM management, email marketing, or marketing automation.
  • Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
  • Strong understanding of email marketing best practices, segmentation, and automation workflows.
  • Experience with A/B testing, personalization, and dynamic content strategies.
  • Knowledge of lead scoring, drip campaigns, and customer journey mapping.
  • Familiarity with HTML/CSS for email formatting is a plus.
  • Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
  • Strong attention to detail and ability to optimize email deliverability and engagement rates.
  • Experience working in fast-paced, data-driven marketing environments.

Benefits

  • Apple hardware ecosystem for work.
  • Annual Bonus
  • Top-tier Health and Life Insurance for peace of mind.
  • Transportation Budget to support your commute needs.
  • Coverflex benefits package for meal allowances, well-being, and more.
  • Childcare support.
  • Air Conference - an opportunity to meet the team, collaborate, and grow together.
  • Pension Fund to support your long-term financial planning.
  • Urban Sports Club membership to keep you active.
  • Meals 100% free at the hub.

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