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DIRECTV

BEAM IT. STREAM IT. We're doubling down with two ways to watch what you love. Welcome to the new DIRECTV.

Lead Marketing, Advanced Analytics

MarketingMarketingFull TimeRemoteSeniorTeam 10,001+Since 1994H1B SponsorCompany SiteLinkedIn

Location

California

Posted

35 days ago

Salary

$111.1K - $201.7K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglishCloudPythonSQL

Job Description

Lead Marketing, Advanced Analytics

DIRECTV

• Lead advanced analytics efforts to identify, quantify, and monitor churn drivers and survival trends for DIRECTV Signature products, delivering actionable insights to improve customer retention and lifetime value. • Partner with Marketing, Product, and Strategy teams to design and evaluate retention campaigns, customer treatment strategies, and performance measurement frameworks. • Analyze large, complex customer and behavioral datasets to uncover trends, measure marketing effectiveness, and support data-driven business decisions. • Present findings, recommendations, and business impacts clearly to cross-functional stakeholders and senior leadership.

Job Requirements

  • 3 – 5+ years of experience in advanced analytics, marketing analytics, customer analytics, or a related field.
  • Proven experience working on churn analytics, customer retention, subscription analytics, or lifecycle marketing.
  • Experience developing predictive models, customer segmentation, and performance measurement frameworks in a business environment.
  • Experience working with large-scale structured and unstructured datasets in cloud or big data environments.
  • Telecommunications, media, entertainment, or subscription-based business experience a plus.
  • Bachelor’s degree in Analytics, Statistics, Mathematics, Economics, Computer Science, Data Science, Engineering, or a related quantitative field required.
  • Master’s degree in a quantitative discipline preferred.
  • Advanced proficiency in SQL for querying, data manipulation, and analysis.
  • Strong hands-on experience with Databricks and big data analytical environments.
  • Proficiency in Python and/or R for statistical analysis, predictive modeling, and data visualization.
  • Strong knowledge of churn modeling techniques, customer segmentation, forecasting, and experimental design.
  • Ability to synthesize complex analytical findings into clear business insights and recommendations.

Benefits

  • DIRECTV's compensation structure is designed to be market-competitive
  • Salary ranges reflect base salary only and do not include bonus or benefits
  • Compensation package is impressive when considering all factors

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