Role Description We are hiring a Senior Creative Strategist to join our growing team. The ideal person for this role has a genuine interest in online advertising, a growth mindset, and a proven track record of significant wins where ads they produced or copy they wrote converted at scale. This is a great position for a senior professional with 5+ years of experience who has mastered the game but wants to stay on the cutting edge. Since we invest our own capital and get paid on performance, we need someone who thinks critically and leads with creative solutions—not just someone who follows a playbook. While expertise is required, a willingness to continually improve remains vital to our culture. Experience writing & producing video ads for Meta, Youtube or Tiktok is a plus, as is experience writing for financial services clients. - Write: Work with the CEO and our video team to draft and produce video ads that convert. Additional writing of landing pages, advertorials, interstitials, and emails as needed. - Recruit actors & influencers: We are always expanding our network of actors to star in our videos. - Research: With guidance from the CEO, you'll research the ideal customer persona, their problems, desires, needs, fears, and decision set. - Test planning and execution: Work with the CEO and our media buyers to continuously improve results through A/B and multivariate testing. Eventually own the whole loop from ideation to prioritization, implementation, and iteration. - Competitive research: Monitor creative trends and competitor strategies in our target industries. - Performance analysis: Audit performance on each account twice weekly for insights and test opportunities. - Video review: Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video. - Conversion rate optimization: Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages, advertorials, and owned & operated leadgen properties. Qualifications - 5+ years of direct response copywriting experience, preferably with a focus on video ads - Knowledge of recruitment processes for actors and influencers - Demonstrated ability to work under and meet high-level KPIs - Proficiency with Excel or Google Sheets (pivot tables and VLOOKUPs will be necessary) - Proactive mindset instead of reactive - Ability to write with style and within compliance guidelines - Growth mindset, always willing to learn - Fluency in English - Must be based in the United States and willing to work on US time zones - Portfolio of senior-level work you can share Requirements - Nice to have but not required: - Experience buying media on any channel - Experience writing for financial services - Experience with affiliate or other performance-based ways of working - Have one other creative “special skill” (Photoshop, video editing, basic web dev) - Written and produced TikTok Ads before - Worked and succeeded in a compliance-heavy industry before - You have actors & influencers you've worked with before Benefits - One-time $500 tech stipend - 10% profit share on all copy you write that works after 2 month probationary period - 20 days PTO - Flex time after first 2 months - 3 month performance reviews - Fully remote work, always - Receive direct mentorship from the CEO on improving in advertising and copywriting - Work with brands at the top of their industries

Role Description Our client is looking for a high-level Creative Strategist to lead performance creative across the business. This role sits at the intersection of data, creativity, and growth—owning the development of new concepts, scaling winning ideas, and driving consistent creative output that converts. This is not an entry-level role! We’re looking for someone who has direct D2C health experience and has personally worked on and influenced millions of dollars in ad spend in-house, with a proven track record of driving performance through creative. Core Responsibilities - Performance Creative Leadership - Own and drive performance creative strategy across paid channels - Analyze winning ads and translate insights into scalable creative directions - Continuously improve creative output based on performance data - Lead decision-making on what to test, scale, or iterate - Net-New Concept Development - Consistently generate high-quality net-new creative concepts, angles, and hooks - Identify breakout opportunities beyond iteration - Push the team toward bold, high-upside ideas that can scale - Maintain a strong pipeline of fresh concepts - Creative + AI Integration - Leverage AI tools (Higgsfield, etc.) to accelerate creative development - Build systems for faster iteration, testing, and production - Stay ahead of emerging tools and workflows - Integrate AI into both ideation and execution - Data-Driven Strategy - Deeply understand performance metrics (CAC, MER, CVR, etc.) - Use data to guide creative direction and prioritization - Identify patterns, trends, and performance gaps - Form strong hypotheses and lead structured testing - Cross-Functional Collaboration - Work closely with growth, copy, and design teams - Clearly communicate strategy, direction, and rationale - Ensure alignment between creative output and business goals Qualifications - Strong D2C health experience (required) - Proven track record working on millions in ad spend in-house, directly tied to creative performance - Experience leading performance creative strategy, not just execution - Strong creative instincts with the ability to produce and scale winning ads - Consistent ability to generate net-new concepts and angles - Deep understanding of what drives conversion in paid media - Strong experience leveraging AI tools in creative workflows - Highly data-driven with the ability to translate insights into action - Comfortable operating in a fast-paced, high-growth environment Ideal Candidate - Consistent production of high-performing creatives - Breakout new concepts that drive scalable growth - Clear linkage between data insights and creative decisions - Efficient, AI-leveraged creative workflows - Measurable improvements in performance across paid channels - Each brand consistently has top-performing creatives driving results - Creative strategy directly influences performance growth - Teams operate with clarity and alignment under your direction - Continuous testing and iteration lead to measurable improvements - Strong impact on overall marketing performance and scalability Compensation USD 120/150k/year

• Analyze social ads campaigns on Facebook, Instagram & TikTok • Manage advertising budgets in Meta Business Manager • Analyze and leverage optimization and scaling opportunities • Implement campaign strategies in close coordination with the creative team • Organize content planning for projects • Responsible for the successful execution of campaign concepts

• Develop and execute performance-driven creative strategy for paid social and digital channels, owning creative ideas and briefs end-to-end and working closely with Designers and Video Editors to bring them to life, ensuring concepts support growth KPIs, creative diversity, and scalable ideas for Meta algorithm learning • Run structured test-and-learn cycles (A/B, multivariate), rapidly scaling top performers • Analyze creative performance to extract insights on hooks, messaging, formats, and audiences • Champion a hyper-performance mindset: impact, speed, and scalability over aesthetics alone • Stay on top of competitor research, tracking ad creative, messaging, formats, and trends, and continuously feeding insights into the creative pipeline and testing roadmap • Collaborate closely with Paid Managers to ensure creative direction aligns with targeting strategies, audience segmentation, and channel-specific performance goals • Monitor platform and industry trends (Meta, TikTok, YouTube, etc.) to identify emerging creative opportunities and formats that unlock performance gains • Document learnings and creative insights to strengthen internal playbooks, creative guidelines, and testing frameworks, enabling scalable knowledge-sharing