Role Description Zur Verstärkung unseres Teams in München oder Full-Remote suchen wir Dich als Senior Performance Marketing Manager (m/w/d). Deine Aufgaben - Kanalspezifische Strategieentwicklung: - Entwicklung und Verantwortung der übergreifenden Strategie für Paid Social (Meta, LinkedIn, TikTok, etc.) und Display Advertising (Programmatic, GDN, Criteo), um qualifizierten Traffic für unsere Jobportale zu generieren. - Audience Targeting: - Definition komplexer Zielgruppen-Segmente (z. B. Latent Jobsuchende, spezifische Berufsgruppen) und Nutzung interner Daten (Big Data) zur Erstellung von Lookalike-Audiences und Retargeting-Clustern. - A/B-Testing & Experimente: - Systematisches Testen von Creatives (Bild/Video), Ad-Copies, Targetings & Kampagnentypen zur Steigerung der Conversion Rate von „Besucher“ zu „Bewerber“. - Daten & Tracking: - Sicherstellung eines sauberen Trackings (Pixel, CAPI) in Zusammenarbeit mit dem Data-Team und Nutzung unserer KI-Tools zur Vorhersage von Traffic-Trends und Klickpreisen. - KPI-Monitoring: - Überwachung der Performance-KPIs (CPC, CTR, CPA) und Erstellung automatisierter Reports für Stakeholder. - Marktbeobachtung: - Proaktive Identifizierung neuer Ad-Tech-Trends, Plattformen (z. B. neue Social Apps) und Formate im Recruiting-Umfeld sowie Pilotierung dieser. Qualifications - Fundierter Hintergrund: Erfolgreich abgeschlossenes Studium (BWL, Marketing, Medienwissenschaften, Wirtschaftsinformatik) oder vergleichbare Ausbildung mit entsprechender Berufspraxis. - Track Record: Mindestens 4–5 Jahre operative Erfahrung im Performance Marketing mit Fokus auf Display und/oder Paid Social. - Ad Professionnel: Fundierte Erfahrung mit den Kernkomponenten diverser Ad-Manager (Meta, TikTok, Google Ads, etc.). - Analytics & Tracking: Sicher im Umgang mit Web-Analyse-Tools (insb. Google Analytics 4) und technisches Grundverständnis für Tracking-Setups (Google Tag Manager, Pixel-Integration, Server-Side Tracking). - Data Affinity: Liebe zu Excel/Google Sheets (Pivot, SVERWEIS sind Standard) und idealerweise Erfahrung mit Datenvisualisierung (z.B. Looker Studio, Tableau). - Creativity: Auge & Händchen für performante Creative Templates, um die Stellenanzeigen unserer Kunden bestmöglich in Szene zu setzen. Benefits - Innovation trifft Tradition: Du gestaltest die digitale Transformation unserer Mediengruppe mit. - Entwickle Dich mit uns: Teilnahme an individuellen Coachings, Workshops oder (Online)-Trainings im Rahmen unserer FUNKE Akademie. - Flexibel arbeiten: Hybrides Arbeitsmodell für Deine Work-Life-Balance. - Teamwork: Dynamisches Team, offene Feedbackkultur, kurze Kommunikationswege und herzliches Miteinander. - Corporate Benefits: Benefit-Portal mit attraktiven Rabatten und Abos. - Halte Dich fit und gesund: Kooperationen mit Fitnessstudios und individuelle Beratung für mentale und körperliche Gesundheit.

Description At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW. Job Summary We are looking for a seasoned and results-oriented Account Based Marketing Manager to work cross-functionally to align with sales and technical teams to design and execute highly targeted, strategic marketing programs for CDW's largest and most complex enterprise accounts. This highly collaborative role is responsible for driving measurable results through deep expertise in account strategy and the ability to design and formalize marketing programs that directly support account growth objectives. This role requires strong strategic thinking and deep expertise in Account-Based Marketing (ABM) frameworks, leveraging data-driven insights and personalized engagement tactics to drive targeted outcomes. * What you'll do * Design and execute ABM strategies aligned to CDW's enterprise and mid-market sales motions * Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many) * Translate business priorities into account-specific marketing plans that support pipeline creation and expansion * Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics * Support account planning by identifying key buying groups, personas, and whitespace opportunities * Enable Sales with account insights, engagement signals, and campaign coordination * Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences * Activate partner co-marketing programs aligned to shared target accounts and solutions * Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs * Partner with Marketing Operations to ensure clean account data, attribution, and reporting * Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time * Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence * Build dashboards and reporting to demonstrate program impact to marketing and sales leadership * Continuously test, optimize, and scale ABM plays based on performance insights * Build and maintain a scalable ABM playbook to share best practices across regions. What we expect of you * Bachelor's degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing * Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce) * Proven experience partnering with enterprise or mid-market sales teams * Strong understanding of complex buying groups and long sales cycles * Excellent communication and stakeholder management skills * Analytical mindset with experience in campaign measurement and ROI reporting Pay range: $114,000 - $158,800 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials * CDW is committed to being an AI-fluent organization * We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances- not replaces- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice. * About Us * CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do. * Together, we Make Amazing Happen. * CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.

Title: Director Ultra Luxury Integrated Brand Marketing Location: Atlanta United States Job Description: Lead the integrated marketing strategy and charge for ultra‑luxury brands- alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally. Your day to day - •Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives - •Define and deepen understanding of ultra-luxury and high-value audiences globally - •Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends - •Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing - •Use research, performance data, and emerging trends to inform strategic direction and course correct as required - •Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance - •Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content. What we need from you - Bachelor's degree in Marketing, Business, Management, or a related field (advanced degree preferred) - 10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field - Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics - Proven track record leading global, integrated campaigns across paid, owned, and earned media - Strong commercial acumen with experience linking brand investment to performance and ROI - Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies - Ability to translate insight into clear strategic direction and decisive action - Exceptional storytelling and stakeholder-influencing skills - PR, creative leadership experience is a plus - Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $140,000.00 to $170,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. #LI-AA5

• Overhauling existing customer communications, including CRM, email, SMS, and in-app copy • Working closely with Product, Design, Growth, and Customer Insights teams to build trust and engagement • Taking bigger creative swings to help stand out online and building a team for organic GTM launches