• Develops, owns, and evolves Empower’s global influencer marketing strategy aligned with enterprise objectives. • Identifies emerging platforms, creator trends, and cultural movements. • Defines and manages the annual influencer operating plan and budget. • Provides strategic oversight of external influencer agencies. • Oversees influencer programs including always-on, launches, and partnerships. • Leads negotiation and contracting for influencer collaborations. • Ensures influencer content meets brand, legal, and regulatory standards. • Defines KPIs and leads performance reporting and optimization. • Owns influencer compliance, brand safety, and risk management.

Lead influencer campaign execution by managing key client accounts, supervising project delivery across major platforms, and ensuring high-quality content while mentoring a team of specialists to achieve exceptional results.

• Own qualified inbound revenue end-to-end • Lead discovery, strategy framing, proposal alignment, and close • Maintain deal momentum from first conversation to signed agreement • Program design, translating brand goals into influencer program recommendations • Draw on deep working knowledge of past campaigns for thoughtful, insight-driven follow-ups

• Identify, onboard, and build strong relationships with fitness professionals, UGC creators, and lifestyle influencers to produce high-quality UGC for social media campaigns. • Develop detailed UGC briefs and moodboards focused on product usage, workout routines, or styling & visual aesthetics to promote BetterMe Store products across key platforms (prioritizing TikTok & Instagram). • Analyze the effectiveness of influencer campaigns and UGC content, leveraging a data-driven approach to optimize future strategies and initiate improvements. • Continuously monitor market trends, viral formats, and best practices within the health, wellness, and fashion / athleisure industries, bringing fresh, innovative ideas to the team.