Role Description Wir suchen jemanden, der stundenlang deep in Longform-Content wie Podcasts, Interviews oder Vorträge eintauchen kann – und darin die eine Stelle findet, die 100.000+ Menschen auf TikTok, YouTube Shorts oder Instagram Reels catchen würde. Jemand, der aus stundenlangem Material genau den richtigen Hook extrahiert – und versteht, wie Menschen ticken. - Sichten: du übernimmst die Analyse von Longform-Content (Videos, Transkripte, Podcasts etc.) auf Potenzial für viralen Shortform-Content für die Social-Media-Plattformen TikTok, YouTube-Shorts, Instagram-Reels & Co. - KPI-getriebene Auswertung: du identifizierst Erfolgsfaktoren anhand harter Zahlen und qualitativer Indikatoren. Nutzung und Weiterentwicklung bestehender Analyse-Tools & Entwicklung eigener Analyse-Workflows. - Struktur: du organisierst dich zum großen Teil selbst und weißt, an welchen Stellschrauben du drehen musst, um ein Video viral gehen zu lassen. - Strategie: du bist stets up-to-date und kennst die gängigsten Social Media Trends, sodass du sie auch in den Videos & Strategie einfließen lassen kannst. - Kunden: du sichtest für namhafte Brands wie “Younity” mit Speakern wie Joe Dispenza, Eckhart Tolle, Laura Malina Seiler, “LoveLifePassport”, “RTL+”, “Robert Marc Lehmann” uvm. - Editing: du hast ein Basic-Wissen, um ein Schnittprogramm zu bedienen (Premiere Pro, CapCut o.Ä.). - Team: als High-Performer bist du ein Teil unseres Teams & arbeitest eng mit deinem Team Lead zusammen. Qualifications - Mindset: du bist organisiert, strukturiert und hast richtig Bock in einem Start-up Gas zu geben und stets zur besten Version von dir werden, sowohl privat als auch beruflich. - Level: überdurchschnittliche Fähigkeit zur Muster- und Fehlererkennung in großen Datenmengen. Affinität zu Internetkultur, Social Media Trends & Experimentierfreude mit Content-Formen. Hohe Ausdauer für monotone, aber erkenntnisreiche Analysen. - Ziel: du kannst die Videos so strukturieren, dass sie eine hohe User-Retention-Rate haben & stets die höchstmögliche Watchtime aufweisen. - Leidenschaft: du brennst für das Thema Menschenpsychologie & Marketing und bist bereit dafür diese Leidenschaft in den Projekten zu investieren. Freude an Detektivarbeit und Begeisterung für neue Software-Tools & bist besessen von Unabhängigkeit, Präzision und intrinsischer Motivation, in Zahlen „das letzte Stück Wahrheit“ zu finden. - A-Player: du bist ein absoluter A-Player, zuverlässig und hältst deine Deadlines ein. Benefits - Payment: du hast die Chance überdurchschnittlich bezahlt zu werden und kannst deinen Tag frei einteilen, solange du Deadlines einhältst. - Teamkultur: durch dein neues Umfeld, intensive Onboardings, Feedbacks & Trainings wirst du es lieben, in allen Dimensionen zu wachsen - du bist in bester Gesellschaft durch unser herzliches Team aus A-Playern. - Arbeitsort: entweder arbeitest du von zuhause oder wir holen dir einen Coworking-Platz. - Mentoring: was möchtest du beruflich und persönlich eigentlich erreichen? Gemeinsam entwerfen wir einen Plan, um deine Ziele umzusetzen!

• Draft, write, and edit both AI-generated and original content across digital formats, applying strong storytelling principles to ensure clarity, engagement, and alignment with campaign goals. • Translate marketing briefs and strategic direction into clear, compelling written content across digital channels. • Build, review and refine AI outputs for tone, consistency, and effectiveness, ensuring all content meets brand and quality expectations. • Track content performance metrics and use insights to steer future strategy and improve results. • Stay ahead of the game on platform trends and AI tools, applying best practices to enhance workflow efficiency and content quality. • Collaborate with Marketing team members to support campaign messaging, content planning, and execution timelines. • Identify opportunities to improve content processes and suggest enhancements to AI prompts and systems. • Sharing latest AI trends and supporting the team in AI best practice.

About this role The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. The APAC Marketing team at BlackRock sets the strategic direction to drive commercial growth by designing and executing high-impact, multi-channel, and data-driven marketing strategies. Our mission is to ensure BlackRock’s offerings resonate with both current clients and prospective clients, raise brand awareness, and drive preference for our investment capabilities. It is the responsibility of this team to manage and implement brand, capabilities, and product campaigns, and utilise metrics to measure the return on investment and to inform and evolve future activity. The individual will play a critical role in shaping how our iShares onshore ETF franchise is positioned and communicated to retail investors and brokers in Taiwan. This role focuses on developing high-quality, compliant, and locally relevant content that educates, engages, and builds conviction around iShares ETFs across digital and offline channels. Sitting within the Taiwan onshore ETF marketing team and closely partnering with iShares product, sales, and regional marketing stakeholders, this role supports BlackRock’s strategic goal of growing ETF adoption and deepening investor understanding in a highly crowded and competitive market. The position is well suited for a content-driven marketer who wants exposure to ETFs, onshore distribution dynamics, and global asset management, with clear opportunities to broaden scope into regional marketing, campaign strategy, or product marketing over time. Responsibilities: · Develop and localize ETF-related marketing content tailored to retail investors and broker partners in Taiwan, translating global and regional iShares narratives into locally relevant messaging while ensuring regulatory compliance. · Contribute to content planning and thematic development, supporting consistent ETF storytelling aligned with Taiwan retail investor needs and market dynamics. · Execute and optimize content across owned channels (websites, social media, YouTube, LINE and broker platforms), including campaign implementation and performance tracking in accordance with BlackRock guidelines and governance standards. · Collaborate closely with product, sales, investment and compliance teams, as well as regional stakeholders (APAC Marketing and Corporate Communications), to ensure accuracy, consistency and regulatory alignment of ETF communications. · Support investor education initiatives, including participation in broker seminars and retail investor events, communicating ETF concepts in a clear, professional and compliant manner. Core Skills:​ · Strong content development and storytelling skills, with the ability to simplify complex investment concepts · Solid understanding of digital content formats and distribution channels · Detail-oriented mindset with an ability to work effectively within compliance frameworks · Strong stakeholder management and collaboration skills · Excellent written Chinese skills and strong English communication abilities Qualifications: · At least 3–5 years of relevant experience in asset management, financial services, content marketing or financial journalism. · Bachelor’s degree in marketing, Communications, Journalism, Finance, Business or related disciplines. · Prior ETF content marketing experience within a Taiwan-based asset management firm is strongly preferred, particularly with familiarity in investment products and regulatory requirements. · Ability to manage multiple projects in a fast-paced environment and deliver under tight timelines. · Passion for investing, financial education, and building investor engagement **Qualified applicants, including people with disabilities, are welcome to apply Our benefits To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about. Our hybrid work model BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock. About BlackRock At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress. This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive. For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.

• YouTube (primary channel) Own the channel's growth. • Create long-form and short-form video. • Appear on camera. • Develop educational, use-case, and community-relevant formats. • Topic & idea generation Identify industry trends, high-value topics, and recurring problems in the market. • Monitor YouTube, Reddit, LinkedIn, Instagram, Telegram, and niche communities. • Content repurposing & distribution Adapt content into posts, threads, comments, and short-form formats. • Actively distribute across platforms and within community conversations. • Community engagement Participate in discussions on Reddit, LinkedIn, Telegram, and other relevant communities. • Answer questions, share insights, maintain conversations. • Content quality & consistency Review and refine all content before publishing - yours and others'.