SMG - Service Management Group

• Own the full research process across multiple projects simultaneously from client brief interpretation through final presentation, ensuring projects are delivered on time and aligned to client objectives. • Design screeners, questionnaires, discussion guides, and research approaches that produce actionable insights across a range of project types and complexity. • Lead data analysis and synthesize findings across methodologies to create clear, compelling insight stories for clients and internal stakeholders. • Present research findings to clients with clarity and confidence, connecting insights to business implications and recommended actions. • Manage Elite/Advanced client accounts with support from an Associate Research Director, Director, or Senior Director while maintaining strong client relationships. • Collaborate across teams to support proposals, pitch materials, and Quarterly Business Reviews that help deliver a best-in-class client experience. • Review and elevate work produced by other research team members, providing coaching and feedback to support quality and team development. • Identify opportunities to improve research workflows, best practices, and internal processes to increase quality, efficiency, and scalability.

• Build and integrate frontend applications with backend services and databases, including SQL and Snowflake, to deliver data-driven features • Design and maintain scalable APIs and cloud-native services on Azure • Champion CI/CD, automated testing, and trunk-based development for reliable releases • Lead and contribute to technical design discussions, code reviews, and engineering standards • Partner with product and design to turn real-world requirements into production-ready solutions • Identify opportunities to improve performance, scalability, and reliability across the platform • Mentor engineers and contribute to a strong learning culture • Use modern engineering tools, including AI-assisted development tools where appropriate, with sound judgment and clear accountability for code quality, security, and outcomes

• Draft, write, and edit both AI-generated and original content across digital formats, applying strong storytelling principles to ensure clarity, engagement, and alignment with campaign goals. • Translate marketing briefs and strategic direction into clear, compelling written content across digital channels. • Build, review and refine AI outputs for tone, consistency, and effectiveness, ensuring all content meets brand and quality expectations. • Track content performance metrics and use insights to steer future strategy and improve results. • Stay ahead of the game on platform trends and AI tools, applying best practices to enhance workflow efficiency and content quality. • Collaborate with Marketing team members to support campaign messaging, content planning, and execution timelines. • Identify opportunities to improve content processes and suggest enhancements to AI prompts and systems. • Sharing latest AI trends and supporting the team in AI best practice.

• Own the domain roadmap with a clear point of view on what to solve and why, connecting client impact and SMG's goals into a prioritized, outcomes-driven plan. • Leverages data to inform roadmap decisions, identify opportunities, and communicate prioritization rationale clearly to stakeholders. • Break complex problems into MVPs and now, next, later sequencing that delivers early value and continued progression over time. • Champion data as a product and understands how to make complex data actionable for clients. • Define the success metrics that matter and use them to guide iteration and demonstrate value. • Lead discovery through client interviews, usability tests, and behavioral analytics to surface validated problems worth solving. • Produce clear epics, requirements, and user stories that give Engineering, Design, and Data Science the context they need to deliver with quality and minimal rework.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description SMG is seeking an AI Content Specialist to optimize and scale how we create content through AI-assisted workflows. Blending content marketing and storytelling expertise with deep knowledge of AI content strategy, you’ll develop and apply structured prompts, GPTs and reusable frameworks to generate high-quality content for social media, digital campaigns, SDR outreach and other marketing initiatives. - Draft, write, and edit both AI-generated and original content across digital formats, applying strong storytelling principles to ensure clarity, engagement, and alignment with campaign goals. - Translate marketing briefs and strategic direction into clear, compelling written content across digital channels. - Build, review and refine AI outputs for tone, consistency, and effectiveness, ensuring all content meets brand and quality expectations. - Track content performance metrics and use insights to steer future strategy and improve results. - Stay ahead of the game on platform trends and AI tools, applying best practices to enhance workflow efficiency and content quality. - Collaborate with Marketing team members to support campaign messaging, content planning, and execution timelines. - Identify opportunities to improve content processes and suggest enhancements to AI prompts and systems. - Share latest AI trends and support the team in AI best practices. Qualifications - Bachelor’s degree or equivalent work experience required. - 2–3 years of experience in content development, digital marketing, communications, or related field. - Strong knowledge of writing and editing across digital formats, with demonstrated strength in storytelling and content creation. - Strong knowledge of large language models (e.g., ChatGPT) and AI-assisted content tools, including structured prompting and workflow application. - Strong knowledge of digital marketing principles and content performance metrics. - Demonstrated ability to translate strategic concepts into clear, engaging written content. - Strong proofreading skills and attention to detail. - Ability to manage multiple projects and deadlines in a fast-paced environment. Benefits - Work hard, have fun environment. - Value-driven culture where we connect, collaborate & co-create. - Remote-first company (fully remote). - Unlimited PTO. - Tech provided. - Diverse, experienced, friendly team which will welcome you, support you and challenge you. Company Description SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns brand, customer, and employee experience insights into action.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The SEO & Generative Search Manager is a strategic, AI-forward individual contributor responsible for leading SMG’s end-to-end SEO and generative search strategy. This role builds scalable systems and frameworks that expand visibility across traditional and AI-driven discovery environments while driving measurable business impact. This role serves as the internal authority on evolving search trends and positions search as a compounding growth engine for the business. Qualifications - Bachelor’s degree or equivalent work experience required - 3-5 years SEO experience with a demonstrated record of driving measurable organic growth, preferably within a B2B SaaS environment - Advanced knowledge of technical SEO, including site architecture, crawl optimization, indexing, and structured data implementation - SEO and analytics platforms such as Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console - Data analysis and performance reporting, with the ability to connect SEO performance to business outcomes Requirements - Demonstrated experience developing and executing generative search optimization and AI-driven search visibility strategies - Designing and iterating AI-enabled workflows that improve quality, efficiency, or strategic insight - Running structured test-and-learn cycles to continuously improve performance - Collaborating cross-functionally with Marketing, Product Marketing, Revenue Operations teams Benefits - Work hard, have fun environment - Value-driven culture where we connect, collaborate & co-create - Remote-first company (fully remote) - Unlimited PTO - Tech provided - Diverse, experienced, friendly team which will welcome you, support you and challenge you

• Source new sales opportunities through networking, lead follow-up, and outbound calls/emails/marketing. • This will comprise 80+ dials per day, resulting in at least 5-7 conversations with ICP prospects. • Collaborate with sales leaders to identify named accounts for outbound prospecting. • Develop an understanding of the target organization's structure, buyers, pain points, key buying influences, program needs/timing, competitor incumbents, and other relevant information. • Secure at least 8 qualified discovery meetings per month, and hands off to Sales Executives for opportunity development and closure. • Track all sales activities in CRM system (Salesforce) and keeps current by updating new prospects and account information regularly. • This role will be expected to leverage and benefit from a variety of integrated CRM tools, such as Outreach, LinkedIn Sales Navigator, SalesIntel, Fellow, 6Sense, SalesForce.com, and many other tools to help you succeed. • Analyze sequences in Outreach.io to create new campaigns and GTM strategies. • Collaborate with the team regularly to develop winning messaging and reviews progress against named account strategies and tactics. • Continue to develop and increase sales skills and knowledge of SMG offerings and assigned industries.

• Develop and implement go-to-market strategies for new product launches and updates. • Define target market segments and create tailored messaging and positioning for each. • Collaborate with Product, Sales, Marketing, and other teams to ensure successful product launches and ongoing marketing support. • Partner closely with Executive Leadership Team, serving as a strategic voice in overall product vision and roadmap. • Provide a cohesive content strategy that aligns with the overall brand and product messaging. • Craft compelling narratives that effectively communicate the value and benefits of our products to various stakeholders. • Oversee the creation of high-quality product content, including presentations, sales collateral, user guides, and other supporting documentation. • Partner with Marketing as needed to consult on the creation of high-quality content, including case studies, whitepapers, blog posts, videos, and presentations. • Build and maintain strong relationships with industry analysts to enhance the company's visibility and reputation in the XM industry. • Manage and coordinate analyst briefings, inquiries, and research engagements. • Develop and execute strategies to influence analyst reports and ensure positive coverage of our products. • Create and deliver sales tools, training materials, and presentations to support the Sales and Client Org teams. • Train Sales and Client Org teams on product positioning, storytelling techniques, and competitive differentiation. • Conduct market research to understand customer needs, market trends, and the competitive landscape. • Use insights from research to inform product positioning, messaging, and overall marketing strategy. • Lead and mentor a team of product marketing professionals, fostering a collaborative and high performance culture. • Set clear performance goals, provide regular feedback, and support professional development for direct reports. • Establish KPIs and metrics to measure the effectiveness of product marketing initiatives. • Analyze campaign performance and make data-driven adjustments to optimize results.

• Own and administer the full HubSpot suite (Marketing, Sales, Service, CMS, and Operations Hub) including architecture, automation, reporting, data quality, and platform optimization. • Design and maintain scalable workflows, lifecycle stages, lead scoring models, nurture programs, and global campaign tracking frameworks. • Build and evolve multi-touch attribution reporting and dashboards spanning HubSpot, Pendo, and Salesforce. • Define, track, and report on marketing KPIs and revenue-impact metrics (MQLs, SQLs, funnel conversion rates, pipeline velocity, CAC, LTV:CAC, ROAS, etc.). • Translate data into actionable insights that shape campaign strategy, budget allocation, and channel performance optimization. • Partner closely with Demand Gen, Content, Product Marketing, and Sales to plan and execute integrated campaigns across paid, organic, email, events, and partnerships. • Ensure tight alignment with Sales Ops to maintain clean handoffs, harmonized lifecycle definitions, and a unified revenue funnel. • Lead data governance, including enrichment, deduplication, segmentation, and compliance with GDPR, CCPA, and CAN-SPAM. • Conduct recurring system and database audits to proactively identify improvements and ensure platform health. • Create documentation, templates, and scalable processes that enable the team to move quickly without sacrificing accuracy. • Stay ahead of HubSpot releases and industry best practices, proactively recommending improvements.