RedTrack.io

• Design, launch and perpetually optimize comprehensive paid advertising strategies across platforms to drive sustainable, measurable demand generation • Direct and manage the entire paid media budget, dynamically allocating spend based on real-time performance, LTV and strategic growth goals • Own the rigorous A/B testing framework across ad creatives, messaging, targeting and landing page UX to ensure continuous performance uplift • Utilize ad tracking tools and our reporting stack (including Hubspot) to deliver sophisticated, actionable performance reports and attribution insights to leadership • Identify and implement conversion rate optimization strategies across the paid acquisition funnel to increase lead quality and volume • Partner closely with Content, Product Marketing, and Sales teams to ensure messaging alignment, creative excellence and seamless lead handover

• YouTube (primary channel) Own the channel's growth. • Create long-form and short-form video. • Appear on camera. • Develop educational, use-case, and community-relevant formats. • Topic & idea generation Identify industry trends, high-value topics, and recurring problems in the market. • Monitor YouTube, Reddit, LinkedIn, Instagram, Telegram, and niche communities. • Content repurposing & distribution Adapt content into posts, threads, comments, and short-form formats. • Actively distribute across platforms and within community conversations. • Community engagement Participate in discussions on Reddit, LinkedIn, Telegram, and other relevant communities. • Answer questions, share insights, maintain conversations. • Content quality & consistency Review and refine all content before publishing - yours and others'.

• Providing troubleshooting and technical support to clients via e-mail and live chat • Assisting with all cases of RedTrack clients and providing support by helping to identify various issues • Supporting clients in configuring accounts to ensure a successful customer journey • Keeping accurate notes and details on support requests • Communicating with the team members regarding ongoing issues • Documenting software problems for review and correct actions • Troubleshooting, first-level diagnostics, providing technical and product expertise to clients’ queries • Working cross-functionally with Product and Sales teams

• Manage and coach the inbound sales team to consistently convert PLG-generated leads • Conduct regular 1:1s focused on conversion skills, objection handling and pipeline management • Ensure team adherence to established sales processes and quality standards • Optimize handoffs from Marketing to Sales and from Sales to Customer Service • Execute the end-to-end sales process from qualified lead to closed-won • Monitor and improve conversion rates, sales cycle length, and win rates across the funnel • Maintain accurate pipeline data and forecasting in HubSpot • Leverage outcomes from Customer Service teams to improve conversion • Execute targeted outbound campaigns focused on agencies and selected mid-market e-commerce accounts • Personally manage and close opportunities, contributing 20-30% of team revenue • Work closely with CRO on sales execution, pipeline health, and performance tracking