• Own and scale paid search performance across Google Ads and Microsoft Ads. • Develop and execute channel strategies for B2B growth. • Continuously optimize campaign structure and bidding strategies. • Monitor and analyze performance for actionable improvements. • Design and run structured experiments to drive performance gains. • Build and maintain reporting that connects performance to revenue impact. • Collaborate with cross-functional teams to improve funnel performance.

• Own and build PORTA’s performance marketing engine from the ground up • Develop and scale a full-funnel growth system that drives efficient pipeline generation • Identify and test new channels, audiences, and messaging to find product-market fit • Drive international market expansion, including market prioritization and localization • Continuously optimize campaigns, budgets, creatives, and funnels based on performance • Design and execute structured experiments across the funnel • Build reporting and dashboards that connect marketing performance with revenue outcomes • Collaborate closely with Product, Brand, Content, Sales, and RevOps • Introduce scalable processes, automation, and best practices as the system grows

• You take responsibility for our performance marketing channels (including Paid Social, Search Engine Advertising (SEA), possibly Native & other platforms) • You develop, manage and optimize data-driven campaigns across the entire funnel • You analyze KPIs such as CPL, CPA, ROAS and conversion rates — and derive concrete actions • You work closely with Sales, CRM, Content & Tech to continuously improve lead quality and optimize landing pages and user journeys • You actively contribute to the development of our marketing strategy by testing creatives, audiences & messages and by working on tracking, attribution & marketing automation

• Own daily Meta campaign operations • Drive strategic testing velocity through scaling creative experiments • Lead the creative pipeline coordination • Implement and deploy custom landing pages • Execute deep-dive data analysis into campaign metrics • Coordinate seasonal promotions and product launches • Collaborate cross-functionally with marketing and product teams