plancraft

• Own and scale paid search performance across Google Ads and Microsoft Ads. • Develop and execute channel strategies for B2B growth. • Continuously optimize campaign structure and bidding strategies. • Monitor and analyze performance for actionable improvements. • Design and run structured experiments to drive performance gains. • Build and maintain reporting that connects performance to revenue impact. • Collaborate with cross-functional teams to improve funnel performance.

• Responsibility for our Webflow website across all markets (pages, CMS, structure) • Creation and optimization of conversion-focused landing pages for campaigns and product initiatives • Implementation of marketing and SEO/GEO strategies into high-performing, user-centered pages • Planning and executing A/B tests to continuously improve conversion rates • Application of UX/UI principles to create clear, intuitive page structures • Implementation of SEO best practices and ensuring technical quality • Ensuring performance standards (e.g., load times, Core Web Vitals) • Maintenance and enhancement of tracking (GA4, GTM) for reliable data • Coordination of international website versions and collaboration with internal stakeholders • Collaboration with external partners on more complex topics

• Own and build PORTA’s performance marketing engine from the ground up • Develop and scale a full-funnel growth system that drives efficient pipeline generation • Identify and test new channels, audiences, and messaging to find product-market fit • Drive international market expansion, including market prioritization and localization • Continuously optimize campaigns, budgets, creatives, and funnels based on performance • Design and execute structured experiments across the funnel • Build reporting and dashboards that connect marketing performance with revenue outcomes • Collaborate closely with Product, Brand, Content, Sales, and RevOps • Introduce scalable processes, automation, and best practices as the system grows

• Lead the development and continuous improvement of AI-driven features, leveraging LLMs and voice technologies across multiple communication channels. • Design, build and operate scalable systems on GCP, using React in the frontend and serverless Node.js / Express services in the backend — all in TypeScript. • Shape and evolve AI capabilities by iterating on prompts, evaluations, and system behavior to deliver consistent, high-quality user outcomes. • Drive architectural decisions and set engineering standards to ensure long-term scalability, maintainability, and performance. • Take end-to-end ownership of features — from scoping and technical design to delivery, monitoring, and iteration based on real user feedback. • Improve developer experience by advancing tooling, workflows, and codebase quality (e.g. refactoring, AI-assisted development, testing practices) within your team and across the entire engineering organization. • Mentor and support engineers through hands-on collaboration, code reviews, and knowledge sharing, in an individual contributor role without formal people management responsibilities. • Collaborate closely with Product and Design to translate user needs and business goals into effective technical solutions. • Stay up to date with advancements in AI (LLMs, voice, multimodal systems and agents) and turn new capabilities into production-ready features. • Take accountability for technical outcomes, ensuring high quality, reliability, and timely delivery.

• Own the performance of Paid Social channels end-to-end — from setup and execution to optimisation and reporting • Plan, launch, and continuously optimise campaigns based on clear KPIs (e.g. CPA, ROAS, pipeline impact) • Analyse campaign performance and translate data into actionable insights to improve results • Run structured experiments (A/B tests) and scale successful approaches within your channel • Collaborate closely with Brand, Content, and RevOps to improve creatives, messaging, and funnel performance • Support the development of tracking, attribution, and reporting setups to enable reliable decision-making • Identify and test new opportunities within your channel to unlock additional growth • Stay up to date with platform developments, trends, and automation or AI-driven improvements