• Own Pay Per Click strategy, governance, and vendor oversight • Lead reviews and reputation strategy • Run weekly performance reviews across Growth teams • Partner on OPP-level reporting and insights • Translate performance data into admissions impact

• Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels • Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation. • Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data. • Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative. • Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint. • Report on performance in a way that explains not just what happened, but why

• Build and deploy email campaigns and automated workflows in Salesforce and HubSpot • Manage audience segmentation and list logic directly in the platforms • Execute campaign sends, QA, and scheduling • Track performance, report on results, and recommend optimizations • Partner with internal teams in recurring working sessions

• Plan, launch, and manage campaigns across Centerfield properties to drive efficient user acquisition. • Own end-to-end execution and optimization of campaigns, ensuring performance aligns with gross profit goals • Continuously optimize bids, budgets, filters, and targeting to improve efficiency and scale profitable traffic • Evaluate publisher sources, lead quality, and traffic patterns to optimize performance • Proactively identify optimization and growth opportunities and scale campaigns that deliver strong acquisition and conversion results. • Analyze traffic and conversion data to uncover trends, diagnose issues, and inform strategy. • Build and execute structured testing roadmaps (A/B tests on creative, bids, filters, landing pages, audiences) to improve conversion rates and cost efficiency. • Partner with data and analytics teams to understand consumer behavior, funnel performance, and downstream conversion. • Analyze large datasets to identify performance trends, diagnose issues, and guide bid, budget, and targeting decisions. • Produce regular performance dashboards and deep-dive reports with actionable insights and strategic recommendations. • Present clear, concise performance summaries to internal and external stakeholders, translating complex metrics into meaningful, data-driven takeaways. • Partner with product, engineering, business development, and operations teams to ensure alignment on targeting, funnel performance, and acquisition goals. • Work with product teams to test, refine, and launch new landing page and thank-you page experiences that improve conversion and overall funnel efficiency.