Paid Media Specialist
Location
Australia
Posted
58 days ago
Salary
0
Seniority
Senior
No structured requirement data.
Job Description
Paid Media Specialist
Virgin
Title: Paid Media Specialist Location: Brisbane, QLD, Australia Full-Time (Permanent) Hybrid Job Description: Hello. We're Virgin Australia. We're the airline that's always done things a little different. Our way. The Virgin way. We're on a mission to make flying better than 'nice'. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety - in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions. What you'll be doing: You'll be right in the thick of it, working as part of the Group Paid Media team, and partnering with the Velocity Frequent Flyer marketing team and our media agency partners to bring smart, high-impact campaigns to life. From shaping media strategy and optimising performance to quality checking delivery and results, you'll make sure every dollar works harder and every campaign ladders back to Velocity's loyalty, commercial and brand goals. This role is perfect for someone who loves moving fast, thinking big and using data to tell a story. You'll be great in this role if you: - Bring 5 - 6+ years' experience in paid media and know your way around media planning, buying and optimisation - Have strong hands-on capability across digital media channels and tactics and able to talk paid media seamlessly with the agency planning & activations teams. - Approach performance & upper-funnel media campaigns with a confident and curious mindset, taking full advantage of working in a data led environment - Know how to partner effectively with media agencies and platforms to drive performance and results - Are comfortable using tracking tools, dashboards and reports to turn data into meaningful insights - Communicate clearly and confidently, building strong relationships with internal stakeholders and external partners - Enjoy contributing to strategic planning and spotting opportunities to optimise, scale or do things better - Have a sharp eye for detail and feel confident reviewing creative, ads and promotional content - Understand omnichannel media planning and how different channels work together - Are familiar with campaign governance basics like contracts, POs and invoicing (or keen to learn fast) - Stay curious about media trends, emerging platforms and what's next - Bring relevant qualifications or equivalent experience in business, marketing or media with bonus points for industry accreditations (MFA, NGEN, Google, Meta, etc.) - Get excited about working on a bold, customer-first brand and contributing to the growth of Velocity and Virgin Australia We're committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to): - Discounted flights for you and your loved ones (including $1000 worth of travel credits per year) - A flexible, hybrid work style. Work from home or the office, adapt your location to suit your style and needs - One of Brisbane's most admired head office locations, with South Bank train station, a supermarket, pharmacy, and lunch options downstairs plus a 5-minute walk to the Busway, a rooftop restaurant and onsite gym (with a low membership fee) and South Bank Parklands just across the road - Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide - Cheaper hospitality, retail, technology, beauty and wellness services - Free counselling and access to a wellbeing app to support your physical, mental, social and financial health - 'Dress for Your Day' - enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you. When everyone is included, everyone wins: We're all individuals. And we love that. That's why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.
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