Role Description The Marketing Specialist for New User Onboarding & Lifecycle focuses on increasing revenue and profitability across Together Light Inc.'s dating, visa, and travel business units. This role is primarily focused on optimizing the complete new user journey, from the first touch to full activation. To some extent, the role may be involved with re-engaging past users and testing ad platform content for congruence and conversion. - Initial Onboarding Flow: Owning the user's experience from the moment they submit an email/phone number. - Landing Page Optimization: Constant A/B testing and refining all lead capture and remarketing landing pages to maximize conversion. - First 5-Minutes: Analyzing and improving the first few pages and first few minutes of the new user interface (UI) to drive immediate engagement and activation. - Reboarding & Remarketing: Creating and managing flows to re-activate dormant users and convert leads from remarketing campaigns. - Landing Page & UI Optimization: - Develop/test new Call-to-Action (CTA) on new user landing pages. - Run split tests on UI elements, copy, and page flows for the initial "member's area" experience to reduce drop-off. - Create and manage continual champion/challenger testing for remarketing landing pages to win back past users. - Onboarding Flow Optimization: - Take complete ownership of the email, SMS, and push notification sequences for the first 7 days of a new user's life. - Map, analyze, and optimize the user's journey through the first few pages of the desktop and mobile app interfaces. - Create and test resource guides, how-to videos, and FAQs specifically designed to be delivered during the initial onboarding period. - Reboarding & Re-engagement: - Design and implement "reboarding" email and SMS flows for users who sign up but do not activate. - Develop targeted campaigns for past users or leads, coordinating with internal teams to drive re-engagement. - Analytics & Strategy: - Debug all flows (links, grammar, load times) to ensure a seamless user experience. - Prepare reports and track KPIs specifically related to onboarding conversion rates, user activation, and re-engagement success. - Experiment with alternate versions of offers (e.g., alternate pricing, trial memberships, new VSLs) targeted at new and re-engaging users. - Propose, implement, and analyze results from continual A/B split testing on all funnels. Qualifications - Ability to spot weak parts in a funnel and come up with tests to fix them. - Experience using any CRM or split testing tool successfully. - Capability to set up tests, including creating copy, changing layout, and configuring javascript tags. - Fluency in funnel analytics to diagnose user drop-off points. - Ability to ship 3-5 tests per week in different funnels without breaking things. - Experience with Manychat, WhatsApp, Phone Calls, email, etc., as parts of onboarding flows. - Ability to set up or coordinate with ad teams to optimize remarketing flows on external ad networks. - Skill in quickly determining which ads are profitable from raw data. Requirements - Experience in marketing, user onboarding, or a related field. - Strong analytical skills and attention to detail. - Excellent communication skills. - Ability to work independently and manage multiple projects simultaneously. Benefits - Competitive compensation: $20-30/hour. - Flexible working hours. - Opportunity to work in a dynamic and innovative environment.

Role Description We’re looking for a Director of Performance Marketing to own and scale our acquisition engine across paid and organic channels. This role is responsible for driving measurable growth through: - SEM - SEO/AEO - Paid social - Third-party media - Emerging channels like OOH while ensuring strong return on investment and pipeline impact. You will translate high-level growth strategy into data-driven, multi-channel execution, optimizing performance across the full funnel. This role combines strategic leadership, hands-on execution, and operational excellence, with a strong emphasis on leveraging AI and automation to increase efficiency and scale. Key Responsibilities - Performance & Growth Strategy - Own the strategy and execution of performance marketing programs across SEM, SEO/AEO, paid social, OOH, and third-party media. - Develop and execute acquisition strategies to drive pipeline, revenue, and efficient CAC. - Identify new growth opportunities across channels, audiences, and markets. - Define KPIs, measurement frameworks, and testing strategies to continuously improve performance. - Channel Ownership & Execution - Lead SEM strategy, budget allocation, and execution (Google Ads and other platforms). - Own and scale SEO and AEO programs to drive organic growth and visibility. - Manage and optimize paid social and third-party media buys, ensuring performance and alignment with goals. - Oversee OOH and non-digital channels, including vendor management and performance tracking where possible. - Ensure campaigns are properly built, tracked, and optimized across all channels. - Campaign & Funnel Optimization - Partner with Growth Marketing and Content Marketing to translate strategy into high-performing campaign plans. - Optimize conversion paths across website, landing pages, and forms to improve engagement and conversion rates. - Own campaign setup including audiences, segmentation, tracking (UTMs), workflows, and integrations. - Continuously test messaging, targeting, and channel mix to maximize impact. - Analytics & Performance Measurement - Own performance reporting across all acquisition channels, focusing on pipeline and revenue impact. - Build and maintain dashboards to track campaign performance, ROI, and funnel conversion. - Provide insights and recommendations to improve efficiency and scale. - Partner with RevOps to ensure data accuracy, attribution, and system integrity. - AI & Operational Excellence - Leverage AI and agentic tools to improve campaign execution, optimization, and productivity. - Design and optimize workflows, processes, and systems to increase team efficiency. - Evaluate and manage marketing tools and platforms (e.g., Google Ads, LinkedIn, HubSpot, Webflow, etc.). - Ensure seamless integration across systems and channels. - Cross-Functional Collaboration - Partner closely with Growth Marketing, ABX, Content, and RevOps to align on strategy and execution. - Coordinate with internal teams and external partners to ensure campaigns launch on time and perform effectively. - Maintain strong communication with stakeholders on plans, progress, and results. Qualifications - 8–12+ years of experience in performance marketing, growth, or acquisition roles. - Proven track record of driving growth through paid media and organic channels. - Deep expertise in SEM, SEO, paid social, and performance analytics. - Experience managing budgets, media buying, and ROI optimization. - Familiarity with OOH and third-party media channels is a strong plus. - Strong analytical mindset with experience in attribution, reporting, and funnel optimization. - Hands-on experience with tools like Google Ads, LinkedIn Ads, HubSpot, Webflow, analytics platforms. - Experience leveraging AI tools to improve marketing performance and efficiency. - Excellent cross-functional collaboration and communication skills. - Ability to operate both strategically and tactically in a fast-paced environment. Why This Role Matters This role is critical to building a scalable, efficient growth engine. You’ll directly impact how we acquire customers, optimize spend, and drive revenue—while helping shape a modern, AI-first approach to performance marketing.

• Plan, execute, and optimize performance campaigns on Meta Ads, Google Ads, Bing Ads, LinkedIn Ads, and programmatic media; • Manage campaign budgets and pacing; • Design and run A/B tests and experiments; • Monitor and analyze end-to-end funnel metrics; • Create and maintain performance reports and presentations; • Collaborate with Creative, Content, and Product teams; • Write and review ad copy;

• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs. • Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms. • Continuously monitor performance and make data-driven optimizations to improve efficiency and results. • Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth. • Manage budgets and pacing to ensure spend is aligned with performance and client expectations. • Build clear, insight-driven reports and presentations that communicate results and next steps to clients. • Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns. • Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup. • Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team. • Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis. • Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time. • Contribute to a culture of testing, learning, and continuous improvement across the paid media team.