Role Description We’re helping our client find a Social Media Manager (Content, Growth & Brand) for a fast-growing, founder-led luxury DTC knitwear brand. The company is known for elevated, machine-washable cashmere and modern lifestyle essentials designed for comfort, travel, and everyday luxury. In this role, you will own the brand’s social media presence end-to-end across Instagram, TikTok, and emerging platforms. You will be responsible for both content creation and performance-driven growth, ensuring social media directly contributes to engagement, conversions, and revenue. You will sit at the intersection of content, culture, and performance marketing, balancing premium brand storytelling with data-driven creative testing to scale a high-growth eCommerce brand. - Own and execute social media strategy across Instagram, TikTok, and emerging platforms - Develop and manage a content calendar aligned with product drops, campaigns, and key revenue moments - Create, produce, and publish short-form video and static content aligned with platform best practices - Develop content pillars including UGC, brand storytelling, product education, styling, and founder-led content - Monitor trends and translate them into high-performing content and hooks - Collaborate with paid media and growth teams to align organic content with performance goals (CAC, conversions) - Identify, manage, and grow relationships with influencers and content creators - Engage with the community through comments, DMs, and consistent brand voice management - Analyse content performance and iterate based on insights to improve engagement and conversion - Maintain a consistent, premium, and elevated brand aesthetic across all channels Qualifications - 4–7+ years of experience in social media, content creation, or digital marketing (DTC, fashion, or lifestyle preferred) - Strong understanding of Instagram and TikTok growth and content mechanics - Proven ability to create content that drives engagement and conversion - Experience working alongside paid media or performance marketing teams - Hands-on experience with video editing tools (CapCut, Adobe Premiere, or similar) - Strong aesthetic judgment with an eye for premium, elevated brand content - Data-driven mindset with strong testing and iteration ability - Highly organised and comfortable working in a fast-paced environment Requirements - Experience in fashion, lifestyle, or premium consumer brands - Background in influencer marketing or creator management - Experience in early-stage or fast-growth digital brands - Exposure to performance creative strategy for paid social campaigns - Experience building or scaling social media systems and workflows

Job Title: Social Media Manager (Content & Performance) Job Type: Full-time / Remote Work Hours: [To be confirmed – likely aligned to core business hours with flexibility depending on content needs and campaigns] Job Overview: We’re helping our client find a Social Media Manager (Content & Performance) to own and elevate their social media presence across Instagram, TikTok, and emerging platforms. In this role, you will be responsible for driving both content strategy and execution, balancing strong brand storytelling with performance-led thinking to increase engagement, reach, and conversions. You will sit at the intersection of content creation, community building, and growth, ensuring social media contributes directly to business performance. Responsibilities: - Own and execute end-to-end social media strategy across Instagram, TikTok, and emerging platforms - Develop and manage a content calendar aligned with campaigns, product drops, and key trading moments - Create, produce, and publish engaging short-form video and static content tailored to platform best practices - Develop and manage core content pillars including UGC, brand storytelling, product education, styling, and lifestyle content - Monitor trends and adapt content strategies to maximise reach and engagement - Collaborate with paid media and growth teams to align organic content with performance objectives - Identify, manage, and grow relationships with influencers, creators, and brand partners - Engage with the community through comments, DMs, and consistent brand voice management - Analyse content performance and iterate based on insights to improve results - Maintain a consistent, premium, and elevated brand aesthetic across all social channels

As our TikTok Shop & Social Commerce Manager, you’ll own CSE’s presence and performance on TikTok Shop end-to-end — from storefront strategy and product mix to our affiliate and creator program. This is a channel leadership role that goes beyond execution: you’ll set the strategy, manage the calendar, build creator relationships, and be accountable for results. The right person knows TikTok Shop inside and out, loves working with creators, and is excited to take ownership of a fast-growing channel. Primary Duties and Responsibilities TikTok Shop Strategy & Management - Own the TikTok Shop storefront end-to-end: catalog management, content accuracy, pricing, and overall shop health. - Develop and manage a rolling TikTok Shop campaign calendar, aligned with CSE’s marketing calendar and product priorities. - Lead product mix and assortment strategy: test SKUs, analyze performance, and make data-backed decisions on what to push, pull, or expand. - Stay ahead of TikTok Shop-native sales events, flash sales, and platform promotions; identify participation opportunities and execute. - Partner with Operations and demand planning to coordinate inventory availability, fulfillment readiness, and SKU-level forecasting tied to TikTok activity. - Act as CSE’s internal TikTok Shop expert, staying current on platform updates, algorithm changes, and commerce trends, and bringing recommendations to leadership. - Own channel reporting: track GMV, conversion, affiliate-driven revenue, and other key metrics. Affiliate & Creator Program - Build and lead CSE’s TikTok Shop affiliate program: strategy, creator recruitment, onboarding, and ongoing relationship management. - Own the creator seeding and sampling process, from selection and fulfillment to performance follow-up. - Establish and maintain strong creator partnerships through clear briefs, performance feedback, and optimization direction. - Build an engaged affiliate community through product education, creator campaigns, and ongoing content support. - Identify high-potential new creators in the health, wellness, and fitness space, staying current on emerging voices and platform trends before they’re obvious. - Manage commission structure and program economics, optimizing based on creator performance and channel goals. - Own the relationship with TikTok’s platform account team to stay ahead of new initiatives, media programs, and affiliate opportunities. Cross-Functional Collaboration - Partner with Creative and Content on TikTok-native assets and messaging that convert in-feed and in-shop. - Partner with the Paid Media team on GMV Max campaign strategy. - Coordinate with Operations on inventory availability, fulfillment timelines, and product readiness for launches and creator seeding. Qualifications: - Must have 3+ years of experience in social commerce, with hands-on experience managing TikTok Shop. - Proven experience building or scaling a TikTok Shop affiliate or creator program. - Hands-on experience with TikTok Seller Center and Affiliate Center. - Strong strategic instincts paired with the ability to execute. - Data-literate, with the ability to track the right metrics, understand what they mean, and use them to make decisions. - Strong communicator and relationship builder; creators and internal stakeholders should want to work with you. - Highly organized and self-directed, with the ability to manage competing priorities without being told what to do next. - High ownership mentality: you take responsibility for outcomes, not just tasks, and you bring recommendations. Salary: $80,000-$90,000 annually Location: Remote, or hybrid if in the SLC, UT area Position Type: Full-time Benefits: - Paid time off (flexible) - Paid holidays - Insurance: Health, dental, vision, basic life, AD&D - 401(k) + Company match - Eligible for company bonus plan - Free product allowance

• Own social media strategy and execution for multiple client accounts. • Plan and manage content calendars across all major platforms. • Oversee content production (internal or outsourced) and ensure quality/control. • Write or refine messaging to align with each client’s positioning. • Monitor engagement and maintain professional standards across accounts. • Track performance and continuously optimize based on data. • Manage paid social campaigns on Meta, TikTok, and LinkedIn end-to-end. • Handle campaign setup, targeting, budgeting, and scaling. • Lead creative testing (hooks, formats, messaging) to improve conversion. • Analyze performance data and make optimization decisions. • Report on results and identify clear opportunities for improvement.