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The collaborative practice management platform for accounting firms
Senior Manager, Marketing Operations
Location
United States
Posted
37 days ago
Salary
$160K - $180K / year
Seniority
Senior
Job Description
Senior Manager, Marketing Operations
Karbon
• Own and operate Karbon’s marketing automation platform. • Build and maintain a leak-proof lead generation system from first touch through sales handoff. • Own webinar operations end to end. • Partner with the events team to own event lead capture operations. • Architect and enforce the MQL framework end to end. • Own the marketing operations technology ecosystem. • Build and maintain cross-platform automations that connect systems. • Evaluate, implement, and rationalize marketing operations tools. • Partner with the Salesforce administration team to ensure seamless data flow. • Own and operationalize the marketing attribution framework. • Build and enforce UTM parameter governance. • Deliver reporting that gives marketing and GTM leadership visibility into performance. • Be the connective tissue between demand generation, Salesforce team, web team, strategic marketing, and Revenue Operations. • Partner with the Director of Performance Marketing to build a shared understanding of the customer buying journey. • Drive operational readiness for high-volume periods.
Job Requirements
- 8+ years of marketing operations experience, with at least 3 years in a senior role in a B2B SaaS environment.
- Deep marketing automation platform expertise.
- Proven track record of building lead management systems that do not leak.
- Strong CRM and Salesforce expertise.
- Operational rigor with architectural thinking.
- An AI-first operator.
- Exceptional project management skills.
- Proactive and tenacious.
- Data-driven with strong analytical instincts.
- Experience in accounting, professional services, or practice management software is a plus but not required.
Benefits
- Flexible Time Off with an encouraged 4 weeks use per year
- Company paid medical for you and eligible spouse/partner and dependents
- Paid dental and vision and eligible spouse/partner and dependents
- 401(k) with company matching
- Flexible Spending Account
- Up to 8 weeks paid parental leave
- Work-from-home stipend
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