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The world's leading hotel distribution and revenue platform.
Customer Marketing Lifecycle Manager
Location
Malaysia
Posted
45 days ago
Salary
0
Seniority
Senior
Job Description
Customer Marketing Lifecycle Manager
SiteMinder
• Develop and own the lifecycle program strategy, content creation, customer segmentation, targeting requirements, and campaign measurement approach across multiple channels • Manage the delivery of programs via CRM platforms (Marketo and Intercom, email, in-app and other channels • Own and lead the roadmap development for customer Upsell and Adoption programs and campaigns in line with the overarching business goals. • Continuously improve the lifecycle and upgrade experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, and cadence, deriving insights to impact initiatives. • Own and lead campaign analysis, hypothesise outcomes, develop campaign optimisation strategy, and communicate impact and findings with relevant stakeholders and leadership team. • Work cross-functionally to prioritise and plan out a pipeline of programs- define the right customer attributes (i.e. personas, behavioural data, email and product engagement) to build relevant, personalised, and real-time campaigns using transactional, promotional, and educational content strategies. • Design standard business rules (frequency, prioritisation, channel, exclusions) in partnership with Customer and product teams. • Partner closely with Strategic Operations, Product Marketing, Product, Design and customer teams — to serve the most effective content possible, share and learn from feedback, and strengthen our customer-facing communications. • Represent the customer marketing team in company-wide transformation projects, i.e. customer data structure improvement, cross-team communications orchestration, etc. • Manage a team of customer marketing analyst and specialists, providing guidance and mentorship for their daily tasks and career growth.
Job Requirements
- Relevant individual accountability in lifecycle marketing ideally in a SaaS or eCommerce.
- Campaign Management: Demonstrated expertise in planning, executing, and optimising marketing campaigns across multiple channels, multiple regions, and multiple languages.
- Strong Communication Skills: Excellent written and verbal communication skills to effectively convey messaging, write copy and engage with customers. Ability to develop compelling content for different stages of the customer lifecycle.
- Customer Segmentation and Personalization: Experience in segmenting customer base and tailoring marketing campaigns and communication to specific customer segments. Understanding of personalisation techniques to deliver relevant and targeted messaging.
- People Management Experience: Comfortable managing a team of junior team members.
- Data Analysis: Proficiency in analysing customer data and deriving actionable insights. Strong analytical skills to segment customers, track campaign performance, conduct A/B testing, cohort analysis and make data-driven decisions.
- MarTech: Strong knowledge in marketing data and tech stack, understands the architecture and operating principles of data warehouse <> CRM tech stack. Experience with marketing automation and web platforms such as Marketo or Salesforce Marketing Cloud, Intercom, Salesforce tech stack, CDP (Heap) and analytics platform (Tableau).
- Stakeholder Management Skills: Excellent ability to present strategic analysis to product team, business managers, and senior leadership as a story that influences action.
- Experience with marketing automation and web platforms such as Marketo or Salesforce Marketing Cloud, Intercom, Salesforce tech stack, analytics (Heap, Tableau), wordpress.
- Proficiency in campaign tracking, A/B testing, and optimisation. We value experience in Marketo, Intercom, and Tableau.
Benefits
- Fully remote
- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team events, and celebrations
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement
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Graphic & Visual Design Senior Analyst
AccentureFounded in 1989, Accenture is an outsourcing, management consulting, and technology services company with an international presence and annual revenues exceeding $20 billion. Accen
Skill required: Graphic and Visual Design - Visual Design Designation: Graphic & Visual Design Senior Analyst Qualifications:Any Graduation Years of Experience:5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? At Accenture, we believe your career is about what you want to be and who you want to be. It’s about bringing your skills, your curiosity, and your best true self to your work. Here, you’ll match your ingenuity with the latest technology to do incredible things. Together, we can create positive, long-lasting change. Sales Excellence at Accenture. We empower our people to compete, win and grow. We develop everything they need to build and mature their client portfolios, optimize their deals and enable their sales talent, all driven by sales intelligence. A visual storyteller with a keen eye for detail. Your approach to work mixes imagination with discipline. This allows you to think outside of the box, while working within brand guidelines. A creative collaborator with the ability to adapt to feedback, you thrive in a fast-paced environment. What are we looking for? Here’s what you need: • Minimum of 3 years’ experience as a graphic designer and/or desktop publisher working in Microsoft Word and PowerPoint on PC platform • Minimum of 1-year professional experience in any of these Adobe apps: Photoshop, Illustrator, InDesign, Acrobat • Completion of provided Graphic Design skills assessment. • Advanced command of the English language [other language requirements per MU specification/needs] Extra credit if you have: • Portfolio with relevant work examples • Experience with proposal response development. • Bachelor´s degree, preferably in Graphic Design or related discipline You May Also Need: • Ability to work flexible hours according to business needs. • Must have good internet connectivity and a distraction-free environment for working at home, in accordance with local guidelines. Roles and Responsibilities: The Work: The Pursuit Services Graphic Design team creates engaging visual concepts and supporting graphics to highlight key sales messages and emphasize win themes in a variety of pursuit deliverables. You collaborate with sales teams to develop creative concepts that resonate with Accenture’s clients. Working primarily in Word and PowerPoint, you create and format proposal documents that conform to client requirements and Accenture brand guidelines. You translate complex data into compelling infographics. Primary responsibilities include: • Demonstrate advanced MS Word, PowerPoint, and Adobe Acrobat Pro skills. • Apply insights to develop client-focused visual concepts. • Adhere to design best practices. • Apply page layout design and consistent formatting to proposal documents. • Create clear infographics to visualize data. • Follow workflow process, using appropriate templates, tools, and repositories. • Help prepare files for printing and/or online submission. • Organize and archive graphic design assets. Any Graduation About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
Graphic & Visual Design Senior Analyst
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Skill required: Graphic and Visual Design - Visual Design Designation: Graphic & Visual Design Senior Analyst Qualifications:Any Graduation Years of Experience:5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Role (Job Profile): Graphic & Visual Design Senior Analyst Management Level: Senior Analyst (ML10) About Accenture: At Accenture, we believe your career is about what you want to be and who you want to be. It’s about bringing your skills, your curiosity, and your best true self to your work. Here, you’ll match your ingenuity with the latest technology to do incredible things. Together, we can create positive, long-lasting change. We Are: Sales Excellence at Accenture. We empower our people to compete, win and grow. We develop everything they need to build and mature their client portfolios, optimize their deals and enable their sales talent, all driven by sales intelligence. You Are: A visual storyteller with a keen eye for detail. Your approach to work mixes imagination with discipline. This allows you to think outside of the box, while working within brand guidelines. A creative collaborator with the ability to adapt to feedback, you thrive in a fast-paced environment. What are we looking for? Here’s what you need: • Minimum of 3 years’ experience as a graphic designer and/or desktop publisher working in Microsoft Word and PowerPoint on PC platform • Minimum of 1-year professional experience in any of these Adobe apps: Photoshop, Illustrator, InDesign, Acrobat • Completion of provided Graphic Design skills assessment. • Advanced command of the English language [other language requirements per MU specification/needs] Extra credit if you have: • Portfolio with relevant work examples • Experience with proposal response development. • Bachelor´s degree, preferably in Graphic Design or related discipline You May Also Need: • Ability to work flexible hours according to business needs. • Must have good internet connectivity and a distraction-free environment for working at home, in accordance with local guidelines. Roles and Responsibilities: •The Work: The Pursuit Services Graphic Design team creates engaging visual concepts and supporting graphics to highlight key sales messages and emphasize win themes in a variety of pursuit deliverables. You collaborate with sales teams to develop creative concepts that resonate with Accenture’s clients. Working primarily in Word and PowerPoint, you create and format proposal documents that conform to client requirements and Accenture brand guidelines. You translate complex data into compelling infographics. Primary responsibilities include: • Demonstrate advanced MS Word, PowerPoint, and Adobe Acrobat Pro skills. • Apply insights to develop client-focused visual concepts. • Adhere to design best practices. • Apply page layout design and consistent formatting to proposal documents. • Create clear infographics to visualize data. • Follow workflow process, using appropriate templates, tools, and repositories. • Help prepare files for printing and/or online submission. • Organize and archive graphic design assets. Any Graduation About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
Graphic & Visual Design Analyst
AccentureFounded in 1989, Accenture is an outsourcing, management consulting, and technology services company with an international presence and annual revenues exceeding $20 billion. Accen
Skill required: Graphic and Visual Design - Visual Design Designation: Graphic & Visual Design Analyst Qualifications:Any Graduation Years of Experience:3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? About Accenture: At Accenture, we believe your career is about what you want to be and who you want to be. It’s about bringing your skills, your curiosity, and your best true self to your work. Here, you’ll match your ingenuity with the latest technology to do incredible things. Together, we can create positive, long-lasting change. We Are: Sales Excellence at Accenture. We empower our people to compete, win and grow. We develop everything they need to build and mature their client portfolios, optimize their deals and enable their sales talent, all driven by sales intelligence. You Are: A visual storyteller with a keen eye for detail. Your approach to work mixes imagination with discipline. This allows you to think outside of the box, while working within brand guidelines. A creative collaborator with the ability to adapt to feedback, you thrive in a fast-paced environment. What are we looking for? Here’s what you need: • Minimum of 2 years’ experience in document and presentation design working in Microsoft Word and PowerPoint on PC platform • Minimum of 1 year professional experience in any of these Adobe apps: Photoshop, Illustrator, InDesign, Acrobat • Completion of provided Graphic Design skills assessment • Advanced command of the English language [other language requirements per MU specification/needs] Extra credit if you have: • Portfolio with relevant work examples • Experience with proposal response development • Bachelor´s degree, preferably in Graphic Design or related discipline You May Also Need: • Ability to work flexible hours according to business needs. • Must have good internet connectivity and a distraction-free environment for working at home, in accordance with local guidelines. Roles and Responsibilities: •The Work: The Pursuit Services Graphic Design team creates engaging visual concepts and supporting graphics to highlight key sales messages and emphasize win themes in a variety of pursuit deliverables. As part of a team of designers, you help develop creative concepts that resonate with Accenture’s clients. You work primarily in Word and PowerPoint to create and format proposal documents that conform to client requirements and Accenture brand guidelines. You translate complex data into compelling infographics. Primary responsibilities include: • Incorporate design principles of composition, color, typography to create engaging print and digital deliverables • Utilize page layout design and consistent formatting to comply with client-specific requirements • Follow graphics workflow process, using appropriate templates, tools, and repositories • Use suitable stock imagery, illustrations, and design elements to complement visual concepts • Assist with final production tasks, including preparing files for printing and/or online submission • Organize and archive graphic design assets for individual assignments • Demonstrate an intermediate level in: MS Word, PPT; Acrobat Pro Any Graduation About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.


