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Content Strategy Lead
Location
United States
Posted
58 days ago
Salary
0
Seniority
Senior
Job Description
Content Strategy Lead
Improvado
• Accelerate content-driven pipeline by building and operating systems that produce high-volume, high-relevance content. • Own the full stack — from ideation infrastructure to production automation to SEO architecture to performance feedback loops. • Build tools when none exist. Ship content when they do. • Drive measurable organic growth through keyword strategy, content clustering, technical SEO fixes, and search-intent alignment. • Track rankings and correlate SEO performance to pipeline. • Demonstrate ability to hypothesize, test, and learn consistently. • Maintain a quality bar where published content complies with internal styleguide and requires minimal revision from editorial leadership. • Progressively automate content production to minimize human intervention. • Build custom tooling where off-the-shelf solutions fall short. • Keep content workflows documented, operational, and current. Proactively update systems when new technology or tooling emerges.
Job Requirements
- Exceptional command of English (native or C1/C2 proficiency)
- Has produced clean B2B prose with measurable pipeline impact
- Strong SEO fundamentals: keyword research, content clustering, search intent, on-page optimization, and GSC proficiency
- Has built functional tools or automations through AI-assisted coding (Claude Code, Cursor, Windsurf, etc.) — not just prompts, but shipped, working things
- Comfortable reading, debugging, and lightly editing code (HTML, CSS, Python, JS) even without a traditional engineering background
- Can navigate Webflow CMS and build or extend CMS-connected automations
- Demonstrates learning velocity over credential depth
- Proficient in GA4, Google Search Console, and content analytics tooling
- Can design and run content experiments, then articulate results in business terms (pipeline influenced, conversion lift, SQL contribution)
- Strong interviewer — can lead a customer call, extract the story, and turn it into usable content
- Working experience with multi-modal AI: text-to-image, text-to-video, image-to-video, text-to-speech (e.g., Midjourney, Runway, ElevenLabs, Kling, Flux)
Benefits
- 20 working days of PTO per year
- US holidays and additional days off
- Professional development reimbursement
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