• Own the content experience for Panorama's events across industry conferences, virtual events/webinars, and customer meet-ups—from presentation development and speaker sourcing to run-of-show execution. Ensure that event content aligns with business goals, campaigns, and thought leadership strategy. • Craft and manage conference speaking proposals, including session titles, abstracts, learning objectives, and supporting materials. • Identify, build, and maintain a strong pipeline of internal speakers and customer speakers; prepare speakers with talk tracks, messaging guidance, and presentation coaching. • Build systems to extend event content beyond the event itself—turning sessions into blog posts, newsletter features, video and social clips, and sales enablement that create durable value. • Lead editorial content strategy and production for designated solution areas across the blog, ebooks, research reports, lead gen magnets, and case studies. • Partner closely with executives, senior subject matter experts, and customers to develop and shape ideas. Translate their expertise into polished, engaging content for events, webinars, the blog, LinkedIn, and more. • Own the content calendar for your areas, keeping work on track and stakeholders aligned across teams. Contribute to • Establish scalable event content presentation templates, review processes, and SLAs that drive efficiency, consistency, and quality. Build content reporting that tracks performance and surfaces insights to improve strategy.

• You’ll own the narrative around how customers use Zipline and turn those experiences into the most compelling proof points in our toolkit. • Building real relationships with Customer Success, Sales, and Account Managers to surface the right stories at the right time. • Running interviews and managing relationships with customers, both on-site and virtually. • Shaping raw customer experiences into polished case studies, testimonials, and narratives that show why people love Zipline. • Thinking beyond the PDF: turning one customer story into a blog post, a webinar highlight, a social proof snippet, and a sales asset. • Tracking which stories resonate and where: which case studies get shared by sales, which customer quotes drive engagement on LinkedIn, and feeding that data back into what you produce next. • You own the strategy and execution of Zipline’s webinar program—not just the logistics, but the experience itself. • Driving audience development, speaker sourcing, and topic strategy so every webinar and live event earns the time it asks for. • Running production of webinars from prep calls to day-of execution. • Repurposing each webinar into clips, blog content, newsletter features, and social posts. • Owning webinar performance end-to-end: registrations, attendance, engagement, and content repurposing metrics. Iterating based on what you learn. • You help create the content that positions Zipline and its leaders as go-to voices in retail operations. • Developing thought leadership content across formats-blog posts, LinkedIn content, bylines, and contributed pieces that reflect Zipline’s genuine point of view. • Using AI tools to streamline production-e.g., turning webinar recordings into blog posts, reports into social series, one asset into a week of content.

• You’ll own the narrative around how customers use Zipline and turn those experiences into compelling proof points. • Build real relationships with Customer Success, Sales, and Account Managers to surface the right stories at the right time. • Run interviews and manage relationships with customers, both on-site and virtually. • Shape raw customer experiences into polished case studies, testimonials, and narratives. • Repurpose customer stories into blogs, webinars, social proof snippets, and sales assets. • Own the strategy and execution of Zipline’s webinar program, including audience development and speaker sourcing. • Repurpose webinars into clips, blog content, newsletter features, and social posts. • Develop thought leadership content across formats and keep stakeholders aligned on priorities. • Measure performance across channels and use that data to make editorial decisions.

• Own and operationalize the company’s content narrative, ensuring alignment with core messaging pillars, positioning and strategic priorities • Partner with Demand Generation, Product Marketing, PR/Communications, Events and Digital teams to develop an editorial calendar and integrated content plans that support campaigns and business goals • Oversee thought leadership efforts to ensure consistency, clarity and differentiation across all major content initiatives • Drive content as a strategic value lever, using it to define and own the new category we are creating: the revenue operating system • Analyze LLM search performance to identify content needs, including creation of new pieces and strategic revisions to existing content, to optimize R1’s presence and ranking