• You’ll own the narrative around how customers use Zipline and turn those experiences into the most compelling proof points in our toolkit. • Building real relationships with Customer Success, Sales, and Account Managers to surface the right stories at the right time. • Running interviews and managing relationships with customers, both on-site and virtually. • Shaping raw customer experiences into polished case studies, testimonials, and narratives that show why people love Zipline. • Thinking beyond the PDF: turning one customer story into a blog post, a webinar highlight, a social proof snippet, and a sales asset. • Tracking which stories resonate and where: which case studies get shared by sales, which customer quotes drive engagement on LinkedIn, and feeding that data back into what you produce next. • You own the strategy and execution of Zipline’s webinar program—not just the logistics, but the experience itself. • Driving audience development, speaker sourcing, and topic strategy so every webinar and live event earns the time it asks for. • Running production of webinars from prep calls to day-of execution. • Repurposing each webinar into clips, blog content, newsletter features, and social posts. • Owning webinar performance end-to-end: registrations, attendance, engagement, and content repurposing metrics. Iterating based on what you learn. • You help create the content that positions Zipline and its leaders as go-to voices in retail operations. • Developing thought leadership content across formats-blog posts, LinkedIn content, bylines, and contributed pieces that reflect Zipline’s genuine point of view. • Using AI tools to streamline production-e.g., turning webinar recordings into blog posts, reports into social series, one asset into a week of content.

• You’ll own the narrative around how customers use Zipline and turn those experiences into compelling proof points. • Build real relationships with Customer Success, Sales, and Account Managers to surface the right stories at the right time. • Run interviews and manage relationships with customers, both on-site and virtually. • Shape raw customer experiences into polished case studies, testimonials, and narratives. • Repurpose customer stories into blogs, webinars, social proof snippets, and sales assets. • Own the strategy and execution of Zipline’s webinar program, including audience development and speaker sourcing. • Repurpose webinars into clips, blog content, newsletter features, and social posts. • Develop thought leadership content across formats and keep stakeholders aligned on priorities. • Measure performance across channels and use that data to make editorial decisions.

• Own and operationalize the company’s content narrative, ensuring alignment with core messaging pillars, positioning and strategic priorities • Partner with Demand Generation, Product Marketing, PR/Communications, Events and Digital teams to develop an editorial calendar and integrated content plans that support campaigns and business goals • Oversee thought leadership efforts to ensure consistency, clarity and differentiation across all major content initiatives • Drive content as a strategic value lever, using it to define and own the new category we are creating: the revenue operating system • Analyze LLM search performance to identify content needs, including creation of new pieces and strategic revisions to existing content, to optimize R1’s presence and ranking

Role Description The Automation Market Content Director sets editorial strategy for Automation World, Control Design and Control, managing efforts to drive growth across all three brands while keeping each brand distinct from one another. The director will work with content leaders for the three brands to set high editorial standards for the publications and mentor and direct their staff to achieve those goals. The director will be the primary audience advocate when working with advertising, audience development, and other internal departments at Endeavor B2B. Externally, the content director will strive to be a leading voice in their markets through editorials, articles, videos, podcasts, social media, and live or digital events. Essential Job Functions - Meet regularly with editors at Control Design, Control and Automation World to plan content. 15% - Maintain clear brand goals and niche definitions for the three brands, focused on growing each one through a focused approach to each audience. 15% - Manage, mentor, and guide team of reporters, staff writers, and content strategists to publish high-quality, high-impact content across multiple media. 10% - Actively monitor key metrics and regularly adjust editorial tactics to account for the trends they report. 10% - Maintain clear divisions in workload and focus to prevent distraction and burnout. 10% - Raise the profile of the brand and its staff by publishing and promoting industry-leading content. 10% - Speak at live and digital conferences and events in your industry. 10% - Work closely with sales, marketing, marketing solutions, and audience development teams to ensure alignment and brand success. 10% - Publish the best news and original content in your industry. 10% Core Competencies - Leadership & Mentorship - Journalistic Ethics - Digital Publishing Strategy - Public Speaking - Collaboration - Continuous Improvement Knowledge/Skill/Ability - Writing & Editing - Industry Knowledge - Front of Camera/Mic Presence - Data Analytics - Comfort in Cross-Department Collaboration - SEO / GEO Best Practices - Social Media Best Practices Salary Information We are excited to share the salary for this position is $90,000, exclusive of fringe benefits or potential bonuses. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. If you are hired for this position at EndeavorB2B your final base salary compensation will be determined based on factors such as hiring location, skillset, prior years’ experience, relevant education, certain degrees and certifications, training, and market considerations. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Benefits - Competitive benefits package including medical, dental, and vision - 24/7 access to Telehealth services - FSA and HSA pretax savings accounts - Company paid life and disability insurance - 401(k) with company match - Paid parental leave - A generous FTO policy - 12 paid holidays! - Tuition assistance - Professional growth opportunities through continuing education - Mentorship program - Company Core Value Rewards - Employee Retail & Travel discounts Equal Opportunity Employer EndeavorB2B is an equal opportunity employer. We are committed to providing equal employment opportunities in recruiting, hiring, training, promotions, compensation, and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information or veteran status.