Marketing Operations Analyst

Marketing OperationsMarketing OperationsFull TimeRemoteSeniorTeam 1,001-5,000Since 1983H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

41 days ago

Salary

0

Seniority

Senior

High School3 yrs expEnglishPythonSQL

Job Description

Marketing Operations Analyst

Follett Software

• Own Hubspot marketing workflows, analytics and insights while partnering closely with Sales Ops • Build, maintain, and optimize Hubspot workflows automations, reports and dashboards for marketing performance • Partner with SalesOps to create full-funnel Salesforce reports & dashboards ensuring accurate attribution • Synthesize data across all marketing channels to conduct marketing mix analysis to inform key decisions • Define KPIs, metric hierarchies, and standardized reporting structures • Own marketing reporting for QBRs, board meetings, and monthly executive updates • Establish monthly and quarterly performance cadences supported by standardized templates and clear, insight-driven narratives • Investigate trends, provide context, and deliver clear narratives and recommendations. • Automate recurring reports to eliminate manual workflows • Leverage AI tools to enhance data analysis, accelerate insights, and explore forecasting capabilities • Partner with marketing leadership and/or Sales Ops to scope how marketing initiatives will be operationalized and measured across Hubspot and Salesforce • Optimize use of Hubspot marketing automation platform and channel integrations • Serve as the Marketing liaison to Sales Ops, providing business requirements for key marketing initiatives • Own marketing data quality across all marketing-owned data sources • Execute on contact and account enrichment initiatives leveraging 3rd party partners • Implement and troubleshoot data integrations between third-party tools and HubSpot or other marketing systems • Other duties as assigned.

Job Requirements

  • Education: High school degree or equivalent
  • Years of Experience: 3-5 years
  • 3+ years of experience in marketing analytics, marketing operations, or a related role within B2B SaaS
  • Strong proficiency in CRM reporting and dashboard creation (Salesforce or equivalent)
  • Proficiency with marketing automation platform data and workflows (HubSpot, Marketo, Eloqua, or equivalent)
  • Experience with attribution modeling and marketing mix analysis
  • Strong process orientation with the ability to create structure, documentation, and repeatability
  • Excellent working knowledge of SQL and/or Python, and Excel.
  • Demonstrated ability to translate marketing and pipeline data into clear narratives, insights and recommendations
  • Ability to own projects end-to-end, from ideation through execution
  • Experience with and enthusiasm for emerging AI tools, agentic workflows, and automation capabilities
  • Excellent communication skills, particularly the ability to present data clearly to senior leadership.

Benefits

  • Fully remote work, giving you the flexibility to do your best work from anywhere in the continental U.S. (unless otherwise noted)
  • Subsidized healthcare plans, including orthodontic coverage, with HSA option that includes employer matching
  • Company-paid disability and life insurance, with the option to enhance coverage through voluntary plans
  • Robust Paid Time Off, including Flex PTO for salaried roles, paid parental leave, company holidays, and paid volunteer service time
  • Retirement savings with employer match, vesting every pay period
  • Flexible Spending Accounts for healthcare and dependent care
  • Optional supplemental coverages, such as accident, hospital, and critical illness insurance, identity theft and credit monitoring, and legal protection services
  • Meaningful recognition and tangible rewards that celebrate achievements, fuel motivation, and recognize both individual and team success

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