• Drive the end-to-end execution of multi-channel marketing programs • Manage email program including list management, drip sequences, and customer communications • Conceptualize and develop high-impact collateral like eBooks, white papers, and blogs • Collaborate with Sales and Account Management teams to support webinars and trade shows • Partner with external agency • Report critical performance metrics in collaboration with SVP of Growth and Partnerships

• Build and maintain full-funnel reporting (conversion, cohort, pipeline influence, ROI); proactively surface performance issues and recommend corrective actions. • Establish and enforce shared definitions for lifecycle stages, lead statuses, and funnel metrics to ensure measurement reliability. • Own campaign operations setup, list pulls, enrichment, audience building, UTM tagging, QA, launch, and post-launch performance tracking across email, paid, web, events, and ABM programs. • Translate reporting insights into prioritized experiments across messaging, audiences, offers, nurture paths, and routing. • Create and maintain cross-functional SLAs for lead handoff, speed-to-lead, follow-up, and feedback loops with Sales and RevOps. • Administer and improve HubSpot, Apollo, and Salesforce: workflows, properties, lifecycle logic, campaign objects, integrations, and automation QA in partnership with other RevOps owners. • Evaluate, rationalize, and manage the broader MarTech stack for cost, reliability, scalability, and integration quality. • Build scalable audience systems (segmentation, suppression, enrichment, activation) and maintain data quality standards across the funnel. • Define and operationalize lifecycle strategy: lead scoring, routing, nurture paths, and buyer intent workflows aligned to ICP and buying signals. • Run the Marketing Ops operating model end-to-end: intake, prioritization, build, QA, launch, measurement, and retrospectives across all campaign types.

• Supporting Global and Growth Marketing email campaigns by advising on data health, audience segmentation, and strategy. • Developing, maintaining, and optimizing scalable, automated campaigns to attract, engage and nurture customers and prospects. • Creating an informed, decision making environment through KPI/metric analysis, identifying trends/opportunities, and presenting insights to stakeholders. • Supporting data integrity and data management workflows, including list management, data ingestion, and system integrations. • Enabling and educating the global marketing team by developing engaging documentation and training materials • Troubleshooting issues, providing insight, and resolving platform-related challenges (e.g. data discrepancies, monitoring system performance, etc.).

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Leica Biosystems, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. At Leica Biosystems, we’re not just shaping the future of cancer diagnostics — we’re transforming lives. Our mission of “Advancing Cancer Diagnostics, Improving Lives” is the driving force behind everything we do. As a global leader with the most comprehensive portfolio spanning from biopsy to diagnosis, we empower clinicians with innovative, reliable solutions so they can give patients timely, accurate answers when they need them most. When you join Leica Biosystems, you’re not just taking a job; you’re becoming part of a passionate team that knows every moment matters when it comes to cancer. You’ll help develop diagnostic solutions that turn anxiety into answers, and aid the acceleration of next-generation, life-changing therapies. Surrounded by a diverse and collaborative global community, you’ll be inspired each day to stretch, grow, and make an impact. Learn about the Danaher Business System which makes everything possible. The Marketing Operations & Activation Lead, EMEA is responsible for driving campaign excellence, Demand Generation activation, and high-impact market presence across EMEA. Acting as the operational bridge between Global campaign priorities and regional execution, this role ensures consistent rollout through strong governance, readiness planning, asset deployment, and performance follow-through across priority markets. This position reports to the EMEA Marketing Director and is part of the EMEA Commercial Organization and will be fully remote covering the EMEA Region. In this role, you will have the opportunity to: - Lead the rollout and localization of global campaigns across EMEA, ensuring readiness, consistency, and high-quality execution across priority markets. - Drive demand generation activation in partnership with Sales, focusing on increasing marketing-influenced pipeline, lead quality, and conversion across the funnel. - Define and implement campaign governance, processes, and tools (SFDC, asset deployment, tracking) to ensure visibility, consistency, and operational excellence. - Monitor campaign and channel performance (digital, events, webinars), translating insights into actionable improvements to strengthen ROI and commercial impact. - Lead and develop a team responsible for campaign deployment and activation, ensuring prioritization, accountability, and strong execution cadence across markets. The essential requirements of the job include - A Bachelor’s degree in Marketing, Business, or Life Sciences - Extensive number of years experience in B2B marketing within Healthcare / MedTech / Diagnostics / Life Sciences in a matrixed environment - Proven people leadership capability, including coaching, prioritization, performance management, and building execution rhythm across a team of direct reports - Proven experience driving Campaign Excellence / Growth Marketing activation, ensuring consistent deployment across multiple markets partnering with Sales and commercial stakeholders to support Demand Generation activation and funnel influence - Strong experience leading major Tier 1 tradeshows and exhibitions, from strategy to delivery and post-event performance reporting - Strong experience in Salesforce (SFDC.com) including lead lifecycle understanding, reporting basics, and campaign/lead tracking principles - Proven experience supporting Digital Marketing execution (email campaigns, landing pages, webinars, paid/organic activation coordination, developing and monitoring KPIs such as engagement, conversion, lead quality etc) and the ability to translate performance signals into practical improvements that strengthen execution and commercial alignment. Travel requirements: - Ability to travel 30%- 50% of the time, for internal and external meetings (Key Tradeshows, exhibitions etc) It would be a plus if you also possess previous experience in: - Translating market insights and customer segmentation into targeted marketing strategies that drive growth across diverse and complex markets, using VoC surveys and tools to support that. - Demonstrating strong commercial acumen, with the ability to connect marketing activities to revenue outcomes, win rates, and share of wallet expansion - Shaping customer engagement strategies in tender-driven markets, including pre-tender engagement and value-based positioning to influence specification and decision criteria. Leica Biosystems, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. #LI-EW2 #LI-REMOTE Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com.